as an effective teaching and training tool on business ... · Dr. Guriqbal Singh Jaiya Director,...

SMEs Division

© 2005-2008 The Most Advanced e-Learning Content on IP for Business!

July 2008, GenevaDr. Guriqbal Singh JaiyaDirector, SMEs Division

World Intellectual Property Organization (WIPO)

as an effective teaching and training toolon business aspects of IP

SMEs Division


IP PANORAMA 10 ModulesBasic Modules Advanced Modules

1. Importance of IP for SMEs2. Trademarks and Industrial

Designs3. Invention and Patent4. Trade Secrets5. Copyright and Related Rights

6. Patent Information7. Technology Licensing in a

Strategic Partnership8. IP in the Digital Economy9. IP and International Trade10. IP Audit

Further DevelopmentTrademark Licensing, Valuation of IPRsArbitration and Mediation of IP Disputes

Franchising and IPRs, Enforcement of IPRsMerchandizing of IPRs, etc.

SMEs Division


Free Access through Internet• Publicly available from the website of SMEs division

SMEs Division


http://www.wipo.int/sme/en/multimedia/

SMEs Division


Distribution of IP PANORAMA CD

• To member statesof WIPO

• To the partner of SMEs division

SMEs Division


Target Audience

• Entrpreneurs, employees of enterprise, especially SMEs and SMEs support institutions

• University students, including students of engineering, MBA schools or law schools, and various other educational institutions

• General public and policy makers

SMEs Division


IP for Business Course • We strongly encourage to establish an IP for

Business Course in every IP educational institution using IP PANORAMA.

- On-line, Off-line or Blended Learning

- Using IP PANORAMA as main material, sub-material or reference

• KIPA set up IP for Business Course with several universities in Korea.

SMEs Division


Use of IP PANORAMA in Korea

Sookmyung Women University

has established internal IP education program by concluding the license agreement on using IP PANORAMA with KIPA

SMEs Division


Week on/off-line theme contents lecturer

1st Off-line IP for business in knowledge-driven society

- Introduction of intellectual property (IP) for business- Importance of IP management

2nd On-line(module1,2,3)

- Invention and patent (A story about Fox Telecom's folder mobile phone)- Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer) self-study

3rd Off-line Development of technology and patent

- The basic of patents (International and domestic views)- What is patent, how to protect patent and how to untilze patent for your business

4th Off-line Trademarks and industrial designs

- The basics of trademarks and industrial designs (International and domestic views) - The role and importance of trademarks and industrial designs for creating and

strengthening the brand of your business.

5th On-line(module4,5)

-Trade secrets (A story about the leak of trade secrets of Fox Telecom)- Copyright and related right (A story about Seona’s copyright infringement) self-study

6th Off-line Trade secrets and copyright

- How to protect confidential information of company- The basic concepts of copyright and related rights

7th Midterm Online multiple-choice test (in English)

8th On-line (module6) - Patent Information (A story about the development of new digital camera in Tolmnex) self-study

9th Off-line Patent Information - The concept, role and importance of patent information- Practice in patent information search (Keyword searching)

10th On-line (module7)

- Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) self-study

11th Off-line Strategic Technology Licensing

- The concept, strategies and main considerations of licensing- The case study on technology licensing

12th on-line (module9) - IP and international trade (A story about Knoxx Electronics) self-study

13th off-line Strategic IP management in the overseas market

- The protection and management of IP in the export market- IP in international outsourcing

14th on-line(module 8, 10)

- IP in the digital economy (A story about online market of Saomink)- IP audit (A story about IP audit of Knoxx Electronics) self-study

16th Final exam Team Project (Make presentation about IP management of overseas and domestic company)

SMEs Division


World Wide Promotion and Use

No cost or royalty payment for use by not for profit institutions

• Agreed with Thai (Nov. 2007) and Portuguese IP Office (Apr. 2008) to produce translated versions of IP PANORAMA

• Organizing education programs with KIPA, MNCCI, VCCI, KWIA, NID, Napoli University, etc.– Planning to organize Sub-regional Seminar for Eastern/Central

European Countries in Warsaw on Nov. 13, 14, 2008

• Referred and used by various institutions world wide

SMEs Division


SMEs Division


E-mail Newsletters• Monthly e-newsletter in the 6 UN

languages (Free)• Content includes articles, updates with

information, links and documents • Launched in August 2001• Total number of subscribers: >26,000

SMEs Division


IP for Business Publication• Making a Mark

(Trademarks)• Looking Good

(Designs)• Inventing the

Future (Patents)• Creative

Expression (Copyright)

http://www.wipo.int/sme/en/documents/guides/technology_licensing.htm

http://www.wipo.int/sme/en/documents/guides_manuals.htm

SMEs Division


• One or more guides, completed or ongoing in the following 60 countries:

• Afghanistan, Algeria, Argentina, Bulgaria, Croatia, Czech Republic, Democratic People’s Republic of Korea, Dominican Republic, Egypt, El Salvador, Ethiopia, Hungary, India, Iran, Indonesia, Israel, Italy, Jamaica, Kenya, Laos, Latvia, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco, Mozambique, Nepal, Pakistan, Poland, Romania, Serbia, Slovakia, Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Turkey, Uganda, Uruguay, Vietnam

• 16 members countries of the OAPI (combined, single version)

Translation /Customization

SMEs Division


WIPO SMEs Web-Site

“www.wipo.int/sme”“IP for Business” Series in Publications

“IP PANORAMA” in Multimedia“E-NEWSLETTER”

Guriqbal Singh Jaiya

[email protected]

Tel)+41-22-338-9718Fax)+41-22-338-8760

as an effective teaching and training tool on business ... · Dr. Guriqbal Singh Jaiya Director,...

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