Arvind Revised Ppt

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A STUDY OF PERFORMANCE ANDA STUDY OF PERFORMANCE ANDGROWTH OF SARAS DAIRY AJMERGROWTH OF SARAS DAIRY AJMER

Presented By:ARVIND SINGHMBA Part II2008-2010


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ORGANISATIONS PROFILEORGANISATIONS PROFILE

Established in the year 1972 as Ajmer Zila Dugdh Utpadak Sahakari SanghLtd (AZDUSS Ltd.).

Established by National Dairy Development Board (NDDB).

Under the aegis of Rajasthan Co-Operative Dairy Federation.

Established under Operation Flood Programme based on Amul model.

Currently working under the chairmanship of Mr. Ramchandra Chaudhary

& Management controlled by Mr. Jeevan Prabhakar.

Have quality assurance certification of ISO 9001:2000 & HACCP.


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ORGANISATIONS PRESENT CAPACITY

The liquid milk handling capacity ----------- 12 lakhs liter per day.

The liquid milk storage capacity -------------30 lakhs liter per day.

The pasteurized milk storage capacity ----- 1.05 lakhs liter per day.

The Ghee making capacity ---------------------- 5 ton per day.

AZDUSS LTD. has 2 chilling centers at Beawer and Vijaynagar.


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Companys Aims

To provide good quality of milk to consumers at reasonable rates.

Availability of good quality of milk to consumers.

To provide reasonable price of milk to milk producers.

Mission

To maintain the top position in milk market.

To provide maximum satisfaction to the consumers.


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ORGANISATIONAL STRUCTURE OF AZDUSS LTD.ORGANISATIONAL STRUCTURE OF AZDUSS LTD.

MANAGING DIRECTOR

PROCUREMENT PLANT MISHUMAN

RESOURCEMARKETING

DEPUTYMANAGER

DEPUTYMANAGER

DEPUTYMANAGER

DEPUTYMANAGER

DEPUTYMANAGER

ASST

.MANAGER ASST

.MANAGER ASST

.MANAGER

ASST.MANAGER

ASST.MANAGER

FIELD STAFF


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OBJECTIVES OF STUDYOBJECTIVES OF STUDY

To conduct an exhaustive analysis of the marketing department.

To increase the sales of the products that are prepared & marketed bythe organization.

To conduct an extensive study of the market place & the customer`sneeds.

To do a comprehensive analysis of the company & prepare the SWOTanalysis report for the company.

To understand the attitudes and behavior of the customers.

To analyze the sale of SARAS milk in Ajmer district and find out factorsaffecting its sale.


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RESEARCH METHODOLOGYRESEARCH METHODOLOGY

Research Title: A study of performance & growth of SARAS dairy.

Research Design: Descriptive Research

Data Source: Primary, Secondary

Sample Unit: Ajmer

Sample Size: 150 People

Sampling Technique: Convenient Sampling.

Questionnaire Structure: Open ended & Close ended questions


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RESEARCH METHODOLOGY TO COLLECT DATA

PRIMARY METHOD:

1. Data from various departments of Saras dairy , Ajmer by talking toheads and staff members to each departments.

2. By preparing a questionnaire and to get it filled from respondents.

3. Data collected by conducting interviews.

SECONDARY METHODS:

1.

Data from annual accounts of the Saras Dairy , Ajmer.

2. Data collection from annual publication of Saras (magazine).


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People's opinion about Dahi

36%

18%

18%

15%

13%

Like very much

like somew hat

neutral

dislike somew hat

dislike very much

People's opinion about Paneer

51%

29%

10%

5%5%

Like very much

like somewhat

neutral

dislike somewhat

dislike very much

People 's opinion about Ghee

62%13%

12%

10%3%

Like very muchlike somew hat

neutral

dislike somew hat

dislike very much

Pe ople's opinion a bout Lassi

44%

24%

8%

14%

10%

Like very muchlike somew hat

neutral

dislike somew hat

dislike very much


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7948%

4629%

2516%

106%

21%

Survey result of 160 Booths/ Parlours

highly satisfied

very much satisfied

fairly satisfied

unsatisfied

highly unsatisfied


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Survey result of 150 people

8958%

3020%

1713%

6

4%

32%

53%

Excellent

Very good

Good

Poor

Very poor

Cant say

0

2 0

4 0

6 0

8 0

1 0 0

1 2 0

Ye r

C

ro

2 0 0 1 -0 2

2 0 0 2 -0 3

2 0 0 3 -0 4

2 0 0 4 -0 52 0 0 5 -0 6

2 0 0 6 -0 7

Se r

e s 1 5 3 .6 5 9 .5 7 9 3 .7 7 9 6 .3 3 9 5 .8 9 9 .1 5

2 00 1 -0 2 2 0 0 2-0 3 2 0 03 -0 4 2 0 0 4 -0 5 2 0 05 -0 6 2 0 06 -0 7


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0

100

200

300

400

500

600

700

800

900

YEAR

NO.

Series1

Series2

Series1

Series2 497 532 609 681 742 795

2001-02 2002-03 2003-04 2004-05 2005-06 2006-07

0

500

1000

1500

YEAR

QTY.I

NM.T.

GHEE

SMP

WMP

GHEE 720 678 607 612 754 1162

SMP 207 132 12 243 399 1118

WMP 290 342 255 80 197.5 155

2001-02 2002-03 2003-04 2004-05 2005-06 2006-07

0

10

20

30

40

50

60

70

80

90

YEAR

QTY.

000,Kg

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

Series1 59. 59 62. 97 66. 22 70. 28 76. 93 82. 66

2001-02 2002-03 2003-04 2004-05 2005-062006-07

0

20

40

60

80

100

120

140

YEAR

000'LITP

ERDAY

2002-03

2003-04

2004-05

2005-06

2006-07

Series1 18.6 29.56 35.81 67.03 132.69

2002-03 2003-04 2004-05 2005-06 2006-07


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SWOT ANALYSIS OF SARAS DAIRY

STRENGTHS:

Products are very pure.

Products are extremely hygienic.

Plant is ISO:9001:2000 & HACCP certified.

WEAKNESS:

Low availability of raw milk.

Dependence on farmers.

Reduced milk supply in summers.


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OPPORTUNITIES

Milk is an essential commodity used by everyone.

There is no strong competitor in Ajmer.

THREATS

Milk can only be produced not manufactured.

There is always a possibility of a competitor entering the market.


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CONCLUSIONS:

The organization maintains state of the art quality and hygiene standards .

The frequent price hike factor has resulted in falls in sales.

Some people feel Saras products possesses bad smell and thats why they

dont use Saras products.

Saras parlors and booths also face problems because some time there is

no timely supply of products to them.

Since Saras is a very large and reputed organization, there always some

small short comings along with plus points.


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RECOMMENDATIONS

Home delivery facility should be provided.

Increase in advertisement & publicity.

Motivation programme for booth and parlor owners.

All information regarding Saras dairy products should be available oninternet.

Marketing department should be well furnished and attractive.

There should be consistency in price.


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THANKS

SARAS- SMART ASSOCIATION RESPONSIBLE FOR

AUTHENTIC SERVICES

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