Arunav Kanoria Portfolio

ARUNAV KANORIA

D64, Via Bruschetti 11, Milano 20125

[email protected]

+39 345 844 3183

• Nationality: Indian • Date of Birth: 30 Jan 1990 • Age: 24 • Gender: Male

Portfolio

DESIGN BUSINESS ENGINEERING


Design of Automated Public ToiletsExperience Design @ Design Week

Design for ServicesExhibition Curation

Storytelling

Mobile Application ‘ZAP’Green Tire

Disruptive Business ModelsFood Value System

Design for Retail

Welding Fixture

Plan, elevation & systems design for Automated public toiletsAt Icarus Design, BangaloreAs Design InternMay-Jul 2011

Team ProjectThe research was conducted collectively.Layout, and elevation explorations were then done individually. Showcased models made by me.

Design of plan, systems and interface of automated public toilets for clients in the Middle east. Emphasis on maximising marketable space on the exterior. Distinctly identifiable structure. Integrate touch-free operations.

Public spaces like bus stations, subways.Toilet etiquette in the middle east. Public toilets in France. Competition’s range. Ease of access, logic.

Contribution

Goals

Inspiration

• Study of Competitor’s offering• User Research• Interaction exploration• Plan, elevation and modelling

Showcased:

Study of Competitor’s offering

D e s i g n

A r u n a v K a n o r i a

• • • •


The design research involved sketching up end-user extreme stereotypes, to keep different kinds of user habits in mind, while also considering viewpoints of secondary users like janitors and service crew. Differenct aspects of toilet etiquette in the Muslim culture were also studied as the unitswere being designed for installation in the Middle-East. Focus was to make the entire operation at the facilty completely touch free. One unit was to be for use by handicapped people. Care wastaken to provide additional support and adequate space for the same.

User Research

User Research

The project was for designing automated public toilets for installation in the Middle East. The client would make revenue from selling ad space on the walls of the utility, hence focus was on finding innovative ways to display advertisements, while giving the building a distinct identity.

D e s i g n


• • • •


This involved studying various scenarios of usage of the public toilets and according devises a process flow diagram, identifying recurring tasks and corresponding solution. The most common operations were targetted while considering extreme users as well.

System Interactions

System Interactions

D e s i g n


• • • •


System Interactions

Usage Scenario

Different options were explored for self cleaning pots and floor and platform cleaning mechanisms. International guidelines for ergonomics and space provisions for handicapped people were also studied.The unit would house a service room to be accessed by the servicemen. The competitors products were studied and marked before conclusions about what features, provisions and precautions should be taken into the concept design.

D e s i g n


• • • •


Explorations

Explorations & Concepts

After the research, we explored ideas for layouts, exterior forms and materials. A handful were taken further to be developed in concepts. The following three concept renderings were selected for presentation to the client

Layout 1

Ad Space

In an Environment

Signs to indicateservice

LED gives distinctidentity

..and maximise Ad Space

Modesty partitionprovide shelter?..

Concept 1

Layout & Explorations

D e s i g n


• • • •


Explorations

Explorations & Concepts

After the research, we explored ideas for layouts, exterior forms and materials. A handful were taken further to be developed in concepts. The following three concept renderings were selected for presentation to the client

Layout 2

Layout 3

Concept 2

Concept 3

D e s i g n


• • • •

Experience design for Milan Design Week 2014For Officine TamborrinoAt Milan Design WeekFeb-Mar 2014

Goals

Concept & Exhibit

To design an experience for Officine Tamborrino’s exhibit at the Milan Design Week, highlighting the values of the company. The company made modular steel furniture for home and office use.

Concept Actual pictures from Design Week exhibit

About OTOfficine Tamborrino is a two-year old project by Scaff Systems who specialized in steel mezzanines. This year’s exhibit at Ventura Lambrate Zone of Milan Design Week required an interactive experience to engage visitors, while conveying the principal characteristics of the product identity.

The WorkA team of 4 students helped OT design and realise the ‘interactive wall’ using product tiles held onto a steel wall using magnets. Changing positions of the object showcased modularity of the offering and the magnets emphasized the usage of steel.As a class of MDS students, we also conceived a ‘stamp’ catalouge and a viral marketing campaign.

D e s i g n


Design for Serviceswith Anna MeroniAt Politecnico di Milano2 day workshop - Jan 2014

Goals

Concept

Inspiration

D e s i g n


To design a service for a futuristic soceity where members are co-producers. Teams had to forecast scenarios in the future, considering new trends and social behaviours.

Teams were given cards to expxlore diverse trends predicted for the future. We selected ‘Home Hospi-tal’ ‘Active Farming Classes’ ‘Sustainability Learni-ng’ & ‘Sustainable Companionship.’

WorkThe team of 4 designed a service in Health-care, based in Mexico City, where a soceity would engage in community services like farming as a part of a sustainable preventive health-care system. We conceived a vision, the service blueprint, and enacted a skit to depict the storyboard for the end-user.

Designing an Exhibitionwith Marco SammichelliAt Politecnico di Milano2 week workshop - Jan 2014

The team of four visited various museums in Milan. We selected items which inspired us to paint the story about the certainities & fantasies of ancient sailors. Besides the mood of the curation, we also designed an atmosphere, layout and chose a apt location for the exhibit.

By exploring the archives of the house museums located in Milan, select some works and plan the project for a temporary exhibition. Develop a curatorial statement, discuss the curatorial approach and method used for selection of works.

The exhibit was inspired from some of the brilliant displays at Poldi Pezzoli, and from the projected dreams of sailors in the 14th-16th century.

Contribution

Goals

Inspiration

Excerpts from the presentation


D e s i g n

D e s i g n

Storytellingwith Paola TrapaniAt Politecnico di Milano1 week workshop - Apr 2014

Conducted interviews of designers and artists who collaborated for exhibitions. Studied actantial models, semiotic squares and canonical narrative schemes for articulating the proposed service as a dramatic story. Made a sketch for a narrative video for the service ‘The odd couple’ as described. Chose the story as a treasure hunt by a pirate and his captain as comrades, with the service as a ‘helper’.Images for the representational presentation were taken from a movie ‘The Pirates’, who own copyrights.

To explore the techniques of storytelling, going to the source of the traditional corpus of narrative semiotics.We developed a narrative storyboard for the descri-ption of a service designed for the Milan Design W-eek.

To study the synergies between designer & artist in a space& skill sharing collobaration for exhibitions, we spoke to practicers in Tortona and Ventura zones.

Work

Goals

Inspiration



TortonaThe odd couples: 1 designer + 1 artisan During the Tortona Design Week it happens very often that the artisans of the district rent their laboratories to the designers for exhibition purposes.

The service is designed to stimulate, encourage, support and develop the cooperation between a craftsman in the neighborhood and a designer.

The service = online/offline platform capable to:_ facilitate the craftsman/designer matching since months before the event_ foster creation of a joint project, in which the skills of both complement & enhance each other_ extend the partnership beyond the TDW_ communicate the initiative, spread the voice through social networks (on line) and through the system of orientation and way-finding (on site).

The service-as-a-story: the days of the MDW are experienced as an opportunity to meet, network, cross, hybridize ideas and mental energy, knowledge and skills.

Tools used

The service




Storytelling



Deisign for Retail

Welding Fixture

Mobile Application ‘ZAP’as Product develeoperAt GharPay Money Transfer, HyderabadSep-Dec 2012

For a new offering, ZAP, planned by the Sequoia C-apital funded startup ‘GharPay’, the work was diverse.Designed process flow diagrams for different oper-ations within the app. Planning and creating those screens, testing them on android simulators. Studi-ed other elements of service usage.Created professional presentations for the business development team.Designed logo for mobile app ‘ZAP’.

To develop a service for mobile money transfer between different platforms. Developing and testing a mobile application for the same.

Study of conventions established within user interf-ace and banking/money transfer processes. Simpli-ying user experience, succint visual representations.

Work

Goals

Inspiration


About GharPayGharPay Money Transfer services, is a Sequoia Capital funded startup, making product service systems, for easing payments, revolving around new technology scenarios. The flagship product was an offline payment gateway, employing the Cash-on-delivery model for services purchased online. With 300 merchants onboard in a short span of 2 years, the service is now operated by Delhivery.

About ZAPThe service was intended to facilitate mobile money transfers between users holding accounts in different banks. Our team negotiated with the Reserve Bank of India and all other private and state institutions so as to become a bridge. The mobile app would be a free service for P2P transa-ctions, with a small fee for merchant transactions. Below are some of the screens designed during the alpha-testing. ZAP logo

Help screen


B u s i n e s s

Strategy workshop with Green Tirefor GreenTire consortiumAt Politecnico di MilanoDec ‘13 - Jan ’14

The project was carried out by a team of 4 students. After factory visits and intensive research about various applications, we developed the concept of a ‘Talking City’ in which colourful mosaics of rubber granules are made into mats, for info communication at public transport stops. We designed concepts for the mats and explored the possibility of partnering with JC Decaux for approaching the target audience. A ‘floating city’ model of Milan city was made as a representative tool for showcasing suspension of exisiting channels in advent of the ‘6th wall.’

To develop strategies for applications of EPDM rub-ber granules generated by tyre recycling, potentially bringing the outcome in public eye.

The material has been typically used for producing in construction and flooring industries, playgrounds and football fields. We expanded the use in the mass communication, proposing the ‘6th wall of touch’

Contribution & Work

Goals

Inspiration


Branding, Concept & Inspiration Presentation Day


B u s i n e s s

Disruptive Business Models

with Sam BuccoloAt Politecnico di Milano2 day workshop - Feb 2014

The two-day workshop was executed by a team of 4.We developed user persona for an extreme user.Identified gaps and meaning by plotting the Custo-mer Journey Map. Translated the meaning into a disruptive business model. Furthermore, we wove an engaging narrative to challenge the state-of-art and illustrate new meaning. Finally we also went through iterations in these phases and refined the concept following inputs from the conductor.

To identify a new disruptive opportunity in the food sector using design led innovation approach. Devel-op corresponding business model, identify stakeho-lders who’d value this, aiming at being acquired by a larger food producer.

From the life of user persona Giovanni, a young student with limited resources. The team also drew inspiration from personal experiences.


User Persona User Moodboard Customer Journey Map

Business Model Canvas Concept, Physical Evidence of Product-Service-System

Work

Goals

Inspiration

B u s i n e s s


Innovation Eye Food Value Systemfor Bolton and Candy groupsAt Politecnico di MilanoFeb-May 2014

The four month workshop made us explore various dim-ensions of food habits across the globe, and employ various models to study our data, understand the company orientation and visualize innovation scenarios. An opportu-nity landscape was created sumarizing vvOur ideas went through multiple iterations,

To identify a new disruptive opportunity in the food value system, brining together different stakeholders in the market, designing a solution for the future markets.

Over the 3 month workshop, we studied various trends in the food market, considering market trends, issues of sustainability and healthy living. Inspiration for our projects were drawn from emerging models elsewhere client competency and also personal experiences.

Work

Goals

Inspiration



B u s i n e s s

Persona & Moodboard

Customer Journey Map Wordpress Opportunity LandscapeInfographic

Service Blueprint

Customer Journey Map

B o l t o n

Dangerous Muffins

ENGAGEMENT EDUCATION PURCHASE FAMILIARISATION

Uses Gym Trainers introduceto Balance

Signs up for Trial Meal PlanningConsultation

Buys Meal Online Community& Recipes

Evaluates Results Subscription

Stages

Actions

Description

Thoughts&

Feelings

The introduction phase targets health-conscious users with clear preferences of good nutirtion and convenience of selection and preparation.Core Values of the product like measure of meals, nutrional content and clear recipes should be highlights.

Trainers play as the agents of selling,They are coached to be nutritional consultants for the users and persuade them for a trial.Consumers make a decision about the service, comparing it to traditional ways.Lifestyle evokes trigger.

• Another day of training!• I hope I am eating right!• Need to go shopping..• Is this really healthy?• Maybe it is really useful / useless• I’d rather continue with my usual• Farro with Tuna & Provola! Have to try!

• This could be really time saving!• Wow, this is for amateur cooks like me.• Is this cheaper than buying at the supermarket?• How will I know if it is healthier?• New ways to make tuna. I need tuna.• Maybe it makes no real difference.

• Okay.. The instructions are simple..• I did cardio today, I should make Meal 3.• How much calories.. proteins.. carbs..?• Heat & eat. Then Repeat..• I’m adding some balsamic vinegar...• Nice, perfect quantity!• Hmmpf, this means I am lazy..

• Okay my weight has been steady..• Difference! Is this because of Balance?• Ooh, no more frozen pizzas!• This makes good cooking much easier!• Maybe I can do this without the kits?• Perfect post-workout pre-office snack!• This is a good deal.

Usage facilitates customer activities.Usage is On-th-Go & Quick-Cook.Customers preference based on timeof usage of gym, eating habits.Measured, tasty meals are USP.Online Resources provide support.

Research to provide tool to users & trainers for evaluation of difference.Different models of subscription or regular sales to cater to diverse users.Feedback improves meal design.Customisation or combination offers.

EmotionMap

Excited

Uneasy

Polarities

BOLTON GROUP

DANGEROUS MUFFINSEATING HABITS

ARUNAV KANORIA BEN KOOK RICCARDO DAVOLI SANDRA TOLOSA

Bolton Presentation

SCENARIO BUILDINGCHANGE IN PERCEPTION - FOCALIZED

CHANGE IN VALUES - MASS

A rich eating experience, made with gourmet ingredients and utmost consideration for your sensitivities. Investments - Time or Money are no holdbacks as there are no compromises made.

The service is limited in terms of accessibility and seeks to cater to a new niche market segment. This can also be a service which is not just about Eating great food but instead be about the consiousness about the food-cycle.

FINER TASTES OF LIFe

Creating a fast premium food experience, using technological innovations, emphasising accessibility of healthy premium ready-to-eat food. Premium channels, on-the-move customer.

PREMIUM RUSH

REALISE THE CHEF IN YOU

Different way to involve user experience and knowledge to create new ambient cooking habits.

Traditional models of sharing to build communities and groups linking trends and personal skills.Cooking for everybody.

Traditional market needs change the perception of canned food in the market routine and in the home cooking.

Increasing appeal of regular products by adding value to the experience.

OUT-OF-THE-CAN THINKING

SLOW FOOD ‘FASTER’ FOOD

PERSONA moodboard

Age

Occupation

From

Lives in

Income

Relationship

Goals- Stressful work schedule- Lives alone- Nightlife lovers- Gym addicted (5/6 days week)- Diet conscious

29

Marketing Assistant at Zara

Brasilia, Brazil

Milano

€ 2.000 per month

Single

Get fit, Get rich or die trying

Lifestyle

Struggles

Motivation

- Balancing time- Balancied diet- Cooking healthy & tasty- Essential ingredients

- Easy to get- Easy to prepare- Quick fix

Jerson Morillos

Business Design for Retailwith Claudio Dell’eraAt Politecnico di Milano1 week workshop - Feb 2014

The team of six students, used polarities models to develop four different scenarios, which were avenues in which innovation could be introduced. These would lead to diffferent strategies. After developing concepts for each scenario, one concept was taken further. We developed storyboards to present the idea.

To design a new retail experience for luxury brands, combing inputs from design and business. Design students at Politecnico collaborated with MBA students from MIP school of management for the work.

For Salvatore Ferragamo, inspiration was gathered from the heritage of the company which specialized in custom shoes for the perfect fit.

Work

Goals

Inspiration



B u s i n e s s




Storytelling



Design for Retail

Welding Fixture

Welding Fixtureas Design Engineer InternAt Puzzolana Machinery Fabricators, HyderabadJan-Jul 2012

Individual project, overseen by the Senior Design Manager in New Product Development division.The fixtures are represented in dark grey and were made by me. The welding job is in light grey and are the company’s design.

The assembly of the front frame of this 5 ton wheel loader required welding each plate in a ‘flat’ position to prevent flow of metal while welding. Consequently maneuvering a 1500+ kg job and holding it still while a joint is brought into this desired position would require enormous amounts of physical labor.

To design a process and set of fixtures for assembly of the front frame of a 5 tonne wheel loader.

From the wheel. The constraints required the job to be welded in horizontal positions only. The mainframe was designed to hold and rotate the job to bring it into the requried positions sequentially.

Work

Goals

Inspiration


The Front Frame (Job) Basic Welding Frame (Initial concept)

This figure has the initial concept mockup. The job rotates through five positions, each corresponding to specific plates being aligned parallely. It is held in place by the guides.

location of ‘flat’ positionslocation of stopper shaft


E n g i n e e r i n g


Solution

The figures show how the components would be mounted on the mainframe, and go step by step to attain the appropriate welding position. The reference man has been shown to represent the ergonomics.

The design solution provides for a basic frame on which the plates are mounted and rotated about an axis perpendicular to the plane of symmetry. Grooves provided in the frame hold the job fixed whenever a joint comes into the flat position. Removable fixtures are then fixed onto the frame, which locate, hold and clamp the plate to be welded.

The front frame goes through five different fixed positions; each position having a fixture designed for plates to be welded in that position. The fixtures are, as far as possible fixed to the basic frame using a set of removable hangers.

Two smaller sub-assemblies were made to be welded together separately before being welded onto the main job. These had their own set of sma-ller sub-fixtures. The final mainframe concept was reached after conducting a mechanical strength and stability analysis.

Care was taken to make modular units, reducing material usage, and minimized welding time increasing efficiency.

Position One Position Two

Position Three Position Four

Final mainframe concept




Solution

The design solution provides for a basic frame on which the plates are mounted and rotated about an axis perpendicular to the plane of symmetry. Grooves provided in the frame hold the job fixed whenever a joint comes into the flat position. Removable fixtures are then fixed onto the frame, which locate, hold and clamp the plate to be welded.

The front frame goes through five different fixed positions; each position having a fixture designed for plates to be welded in that position. The fixtures are, as far as possible fixed to the basic frame using a set of removable hangers.

Two smaller sub-assemblies were made to be welded together separately before being welded onto the main job. These had their own set of sma-ller sub-fixtures. The final mainframe concept was reached after conducting a mechanical strength and stability analysis.

Care was taken to make modular units, reducing material usage, and minimized welding time increasing efficiency.

Position One Position Two

Position Three Position Four

Final mainframe concept

Removable fixtures on modular hangers Steering clevise fixture

Modular hanger Bucket Clevise sub-assembly

Steering boom sub-assembly

Axle Pad fixture

Fixtures, Modular units and sub-assemblies



ARUNAV KANORIA

D64, Via Bruschetti 11, Milano 20125

[email protected]

+39 345 844 3183

• Nationality: Indian • Date of Birth: 30 Jan 1990 • Age: 24 • Gender: Male

Thank you!

Arunav Kanoria Portfolio

Design

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