Arts & Economic Prosperity 5 (AEP5) Study

Coffee with COPPeR

January 28, 2016

Andy Vick Executive Director

Nonprofit 501(c)(3) serving El Paso & Teller Counties Mission: “Connecting residents and visitors with

the arts to enrich the Pikes Peak region.”

Cultivate robust participation in arts & cultural experiences throughout the Pikes Peak region

Advocate for investment in the region’s cultural vitality

Leverage arts & cultural assets to help brand our community as an innovative and vibrant destination

Foster collaboration and cross-sector partnerships

Partnerships & Collaborations Area artists and cultural organizations City and county governments Local and regional foundations and arts philanthropists COS Convention & Visitors Bureau (and other tourism offices) Regional Business Alliance (and other Chambers of Commerce) K-12 Schools and Institutions of Higher Education Pikes Peak Lodging Association The Sports Corporation Pikes Peak Library District Leadership Pikes Peak Pikes Peak Workforce Center And many more!

Community Calendar: www.peakradar.com Weekly E-blast: Peak Radar Picks Annual Print Directory: Peak Radar Pages Seasonal Guides:

Summer Concerts Guide, Guide to Local Art Galleries Social Media:

Facebook, Twitter, Instagram, Pinterest, YouTube Summer Outreach Booth:

Art festivals, community events, military bases

October is Arts Month OBJECTIVE

Increase awareness and participation in the arts throughout the Pikes Peak region

CALL TO ACTION

Have at least one new cultural experience with friends or family during the month of October

National Arts & Humanities Month Established in 1993 Observed every October throughout America Cultivate lifelong engagement in arts & humanities

2016 will be the 3rd year of our local program

Advertising

Arts Month Proclamations

• El Paso County • Teller County • City of Colorado Springs • City of Cripple Creek • City of Manitou Springs • Town of Monument • City of Victor • City of Woodland Park

The Artini

Business & Arts Lunch

Local Press

According to the latest report from 2012, our

creative community has a

$72 million economic impact

throughout the Pikes Peak region!

Orchestrated by Americans for the Arts Study conducted every 5 years Data collection throughout 2016 Results made public in June 2017 Over 300 participating communities

AEP5 Committee Members Hannah Caneff, Thomas MacLaren School

Max Ferguson, Children’s Chorale/Springs Ensemble Theatre (SET)

Lara Garritano, Downtown Partnership

Erin Hannan, Colorado Springs Fine Arts Center

Steve Harris, Rocky Mountain Highway/Meadowgrass Music Festival

Dot Lischick, Broadmoor World Arena/Pikes Peak Center

DeAnne McCann, El Paso County Economic Development

Angela Seals, Cultural Office of the Pikes Peak Region (COPPeR)

Andy Vick, Cultural Office of the Pikes Peak Region (COPPeR)

Data collection from cultural organizations Create list of eligible nonprofit organizations Revenue, expenditures, attendance, etc.

Surveys from at least 800 people Mix of cultural events, both paid and free Mix of venues and geographic locations

What Organizations are Eligible? Traditional nonprofit arts and culture organizations (e.g., museums, theaters, etc.) Municipally-owned and municipally-operated presenting facilities or institutions Unincorporated community arts and culture organizations (e.g., a community theater) Arts programs embedded in non-arts organizations (e.g., an arts program in a church,

library, or senior center) Living collections such as botanical gardens, zoos, and aquariums Historical societies and other historical or historic preservation organizations Private arts councils Municipal arts agencies (e.g., an arts commission or a department of cultural affairs) In short, if it displays the characteristics of a nonprofit arts and culture organization

and has an identifiable budget/attendance and leadership, study partners are encouraged to include them

For-profit businesses and individual artists are EXCLUDED from the methodology for this study

Creating the “Master” List The name of the eligible organization, program, or facility A single primary National Taxonomy of Exempt Entities

(NTEE) code for each The physical address for each organization (street address,

city, state, zip, and county) The name of a single primary contact person for each eligible

organization, program, or facility (one person only—preferably the chief staff executive)

An email address for the primary contact listed above

Watch for an email request from COPPeR next week!

Email Survey coming this Spring Americans for the Arts (AFTA), in partnership with the

Data Arts (formerly the Cultural Data Project), will send a web-based organizational expenditure survey to every one of the eligible organizations on our list.

The initial survey invitation will be via email in the spring of 2016, followed by several reminders.

COPPeR will follow-up to encourage your organization to participate!

Cultural Event Survey Intercepts

Q1: 5 events, 50 surveys/event Q2: 5 events, 50 surveys/event Q3: 5 events, 50 surveys/event Q4: 5 events, 50 surveys/event ------- ------- 20 1,000 surveys

Sample Survey Intercept Script “Hi! Would you be willing to take a brief

survey to help measure the economic impact of the arts in our community? It’s part of a national study that’s conducted every 5 years by Americans for the Arts, and is happening in over 300 communities across the country. The one-page survey is totally anonymous, and only takes about 3 minutes to complete. Would you be willing to help out by taking the survey?”

Survey Intercepts

Survey Process/Timeline Conduct survey intercepts at 20 local events Bundle surveys from each event with a cover-sheet Return bundled surveys to COPPeR Mail surveys quarterly to Americans for the Arts Americans for the Arts “crunches” all the data Local and national results released in June 2017 Produce a document summarizing local results Publicize and share throughout our community

Partnership Opportunity MacLaren students as Survey Interceptors Real-world learning experience Develop communication skills Support the local arts community PR opportunity for the school

Partnership Opportunity MacLaren students as Survey Interceptors 3-4 students per event Adult chaperone Pre-selected events Age-appropriate events

When venue cannot provide its own volunteers

For each student volunteer that works an event, a $25 donation will be made to the MacLaren School Orchestra Program!

New Strategic Plan Goals: 2016-2020 Cultivate robust participation in arts & cultural

experiences throughout the Pikes Peak region

Advocate for investment in the region’s cultural vitality

Leverage arts & cultural assets to help brand our community as an innovative and vibrant destination

Foster collaboration and cross-sector partnerships

Volunteers? Intercept Suggestions?

Email me:

andy@coppercolo.org

Questions?

andy@coppercolo.org 719-634-2204