Artizan Social Media
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Transcript of Artizan Social Media
expertiseto make it workunlimited
creativity
+ +designs
people love+
cleargoals
creates and builds social media campaigns
to grow your brand and wow your audience.
ARTIZAN
I accept the Terms & Conditions.
SEND MY PICTURE NOW >
SEND YOUR PICTUREIf you have a picture that you think will brighten someone's
day, send it in to us and we'll post it on our Facebook page.
WHAT'S YOUR NAME?
WHAT'S YOUR E-MAIL ADDRESS?
CHOOSE YOUR PICTURE
Please ensure your image file is in jpeg format, is a resolution
of 72 dpi and is a web-friendly file size of somehwere
between 500KB and 1MB.
Designed by Artizan.ie
E Flahavan & Sons Ltd. 2010. All rights reserved. VISIT OUR FACEBOOK PAGE VISIT OUR WEBSITE
Here at Flahavan's we're all about the morning buzz. Because Facebook is a
sharing, caring kinda space, we think it's the perfect spot to launch our photo
competition and stir up a few smiles at breakfast.
Win a hamper of Flahavan's goodies to
keep you energised throughout the day.
VIEW ALL THE WINNERS >
MICHELLEGERAGHTY
24TH JANUARY 2011
VIEW MORE MORNING PICS >
In addition to giving you lots of energy in the morning, we like tostart the day with a smile. Send us in a funny morning pic of you,
your friends, family, pets or whatever to brighten our day. Thebest pic of the week gets a hamper of Flahavan's goodies.
Eating porridge for breakfast provides you with enough energy forthe first half of the day, boosts your protein intake, helps keep spiritsup and appetites down.
Show us how life in the morning can kickstart a smile...
889Like
I accept the Terms & Conditions.
SEND MY PICTURE NOW >
SEND YOUR PICTUREIf you have a picture that you think will brighten someone's
day, send it in to us and we'll post it on our Facebook page.
WHAT'S YOUR NAME?
WHAT'S YOUR E-MAIL ADDRESS?
CHOOSE YOUR PICTURE
Please ensure your image file is in jpeg format, is a resolution
of 72 dpi and is a web-friendly file size of somehwere
between 500KB and 1MB.
Designed by Artizan.ie
E Flahavan & Sons Ltd. 2010. All rights reserved. VISIT OUR FACEBOOK PAGE VISIT OUR WEBSITE
Here at Flahavan's we're all about the morning buzz. Because Facebook is a
sharing, caring kinda space, we think it's the perfect spot to launch our photo
competition and stir up a few smiles at breakfast.
Win a hamper of Flahavan's goodies to
keep you energised throughout the day.
VIEW ALL THE WINNERS >
MICHELLEGERAGHTY
24TH JANUARY 2011
VIEW MORE MORNING PICS >
In addition to giving you lots of energy in the morning, we like tostart the day with a smile. Send us in a funny morning pic of you,
your friends, family, pets or whatever to brighten our day. Thebest pic of the week gets a hamper of Flahavan's goodies.
Eating porridge for breakfast provides you with enough energy forthe first half of the day, boosts your protein intake, helps keep spiritsup and appetites down.
Show us how life in the morning can kickstart a smile...
889Like
40%
39%
36%
34%
33%
30%
29%
25%
22%
21%
13%
13%
To receive discounts and promotions
To show support for the company to others
To get a “Freebie”
To stay informed about the company
To get information on future products
To get update on upcoming sales
For fun and entertainment
To get access to exclusive content
Someone recommended it to me
To learn more about the company
For education about the company topics
To interact
on facebook?what has motivated you to “like” a company,
2010 ExactTarget
brand, or association
BUY EARN
WIN
AFFILIATE ADS
GOOGLE ADWORDS
FACEBOOK ads
BLOGSSOCIAL SPACES
E-MAIL DB
LIKES
NEWSFEEDTWEETS
SHARES
social mediaHOW TO GET ATTENTION VIA
6% clicked on the “buy now” button
game was played 14.000 times
53.000 page
views in 1 month
(previous month had 5.057 page views)
http://www.imediaconnection.com/content/23240.asp
0
2500
5000
7500
10000
LIKES
GOAL RESULT
” ... FACEBOOK campaign helped reverse a 40% plunge in sales.”
"We were hoping for about 2,000 fans
and we got more than 10,000. We
hoped we could keep it going for six
weeks and we've gotten three months,"
http://www.independent.ie/business/media/paint-firm-brings-a-little-colour-to-campaign-to-reverse-slump-1882368.html
social media
website
advertising e-mail marketing
off line marketing
mobile
SEO ANALYTICS
E-ZINE
NEWSLETTER
DATABASE
AFFILIATES
SEM
PAY PER CLICK
EVENTSBROCHURES
TV/RADIO
APPS
.MOBI WEBSITES
success metricsdefine your
# of people who filled in the “Contact” form
reduction in support costs# of new customers
/sales
# of POSITIVE comments POSTED
BY FANS
# of people who used a specific coupon/voucher associated to this campaign
# of influential people who tweet about our company
increase in page rank
# of repeating,
unique visitors
# of people in a specific location/demographic
who follow us on twitter
# of new things that we discovered about customers that we never knew before
# of features suggested by users that we
actually implement
loyalty and trust
★ amount of positive comments sent to customers per week within a given time
★ amount of conversations that started from the comment
a campaign to build
success metrics
N amount of positive conversations about your company or product per week.
goal
satisfaction★ amount of good suggestions that your company hadn’t thought of
★ amount of the above that your company actually implements
a campaign to increase
success metrics
N AMOUNT OF SUGGESTIONS
COLLECTED PER MONTH AND
N AMOUNT THAT YOU ACTUALLY
IMPLEMENT
goal
AUTHORITY★ AMOUNT OF INFLUENTIAL BLOGS LINKING TO YOU
★ PAGE RANK RELATIVE TO THAT OF COMPETITORS
★ AMOUNT OF ORGANIC TRAFFIC PER MONTH
★ AMOUNT OF THE TRAFFIC THAT CONVERTS TO SALES
a campaign to increase
success metrics
N PAGE RANK BY A CERTAIN DATE
NTH POSITION IN PAGE RANK RELATIVE TO COMPETITORS BY CERTAIN DATE
N% OF ORGANIC TRAFFIC PER MONTH
€N PER MONTH ATTRIBUTATE TO REFERRALS FROM BLOG
goalS
OFFLINE SALES★ MONTHLY SALES
★ MONTHLY STORE TRAFFIC
a campaign to increase
success metrics
€N MONTHLY SALES
N% INCREASE IN STORE TRAFFIC
during the PROMOTION PERIOD
goal
ONLINE SALES★ MONTHLY SALES ATTRIBUTABLE DIRECTLY TO SOCIAL MEDIA
★ NEW CUSTOMERS ATTRIBUTABLE DIRECTLY TO SOCIAL MEDIA
★ MONTHLY REVENUE GENERATED FROM CUSTOMERS ORIGINALLY FROM SOCIAL MEDIA
a campaign to increase
success metrics
€N MONTHLY SALES
€N MONTHLY SALES DIRECTLY
ATTRIBUTABLE TO SOCIAL MEDIA
goal
SUCCESSFULCAMPAIGN
KEY to A
Building
Communities
Requires
Investment
#1
ENCOURAGE AS MANY INITIAL ENTRIES AS POSSIBLE
#2
PROVIDE ENOUGH TIME TO SPREAD THE WORD
#3
SPEAK IN AN AUTHENTIC VOICE
#4
CREATE
DIALOGUE AND
LISTEN
#5
92%recommendations
consumers trust peer
24%
brandadvertising
consumers trust
while...
according to research done by forrester.