Artistii Oap slides
Transcript of Artistii Oap slides
3
Why ?
*(a) source: http://www.fastcompany.com/magazine/129/trade-goods.html *(b) source: http://altisgsvc.files.wordpress.com/2008/08/worldofgood_execsum.pdf *(c) source: http://www.quora.com/What-is-the-size-of-the-US-market-for-online-gift-purchases *(d) source: http://ezinearticles.com/?Global-Market-of-Handicrafts&id=2016656
At What Conditions ?
NO
Propension to buy quality handicrafts on internet
YES WITH DEFECT WARRANTY
YES
YES IF RETURNABLE
YES IF ORIGINAL
Propension to buy crafts as a gift for periodic occasions
NO
YES WITHIN BUDGET
< 30$
Gift spending for a close person during periodic occasions
50 – 100 $
100 - 200 $
30 – 50 $
> 200 $
USEFULNESS
Criteria for buying a present during periodic occasions
ORIGINALITY
FUN
BEAUTY
TREND
ETHICS
TECHNOLOGY
GLAMOUR
46.9% (7.5%)
34.8% (48.9%)
2.1% (0.8%)
14.4% (29.8%)
0% (0.7%)
1.3% (3%)
0% (0.7%)
0% (0.7%)
21,3%
2,8%
75,8%
14,2%
32,6%
9,2%
41,7%
16,2%
29,7%
17,2%
34,0%
2,8%
(in parenthesis, attributes assigned to crafts)
5 More than 95% would buy crafts for gifts and weddings, and 20-25% would even go beyond their budget if the piece is original.
The criteria for buying a craft as a present match very well also: 59.5% for periodic occasions and 43.4% for weddings 97.2% would also buy crafts for personal home decor, with 27.6% willing to pay a premium if the item is really original
Ethics (fair commerce) is not a main motivator for buying, but we asked to select only one main criteria