Canderel ® is a low calorie artificial sweetener, available in tablets and in a granular powder form. It uses a blend of ingredients, but its main sweetening ingredient is aspartame.

Canderel tablets and granular powder is available in dispensers in several sizes

1. Canderel 100 tablets2. Canderel 200 tablets3. Canderel 50 sachet pack4. Canderel healthy sugar 125gm jar5. Canderel healthy sugar 12gm sachet

CANDEREL QUANTITY PRICE

Tabs 100 Tabs 90

200 Tabs 150

Powder 50’s Sachets 200

10’s 12gm 200

125gm Jar 250

S. J. & G. Fazul Ellahie (Pvt.) LtdSucral is the zero calorie sweetener that contains Sucralose derived from Natural sugar and contains Sucralose & Maltodextrin.

Sucral tablets and granular powder is available in dispensers in several sizes

SUCRAL QUANTITY PRICE

Tabs 100’s 65

200’s 125

Powder 84g 232

Sachet 50’s 145

Johnson & Johnson subsidiary McNeil Nutritionals LLC.

SPLENDA® No Calorie Sweetener contains Sucralose & dextrose and/or maltodextrin

SPLENDA QUANTITY PRICE

Tabs 100’s 235

300’s 595

Powder 84gm 560

Sachet 50’s 330

100’s 550

200’s 1075

Stevia Biovista Pvt. Ltd. has carved out a niche by providing Stevia - Zero Calorie Stevialife consumer products that are available in powder (jar & sachet), liquid and tablet form.

SweetLeaf Liquid stevia with all natural flavors is convenient and easy to use.

STEVIA QUANTITY PRICE

Tabs 100’s 145

Sachet 50’s 315

Bottle 1’s 350

Calnox is a product of Biogenics Pakistan (Pvt.) Ltd., a pharmaceutical and healthcare manufacturing and marketing company. Calnox tablets and sachet are made with aspartame, while Calnox Delite is madw with sucralose to aid cooking and baking.Calnox is available is tablet, sachet and jar packs

CALNOX QUANTITY PRICE

Tabs 100 70

200 125

Powder 245g Jar 240

Sachet 50’s 65

Equal is a brand of artificial sweetener containing aspartame, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also owns the well-known NutraSweet brand.

BRAND QUANTITY PRICE

EQUAL powder 725 gm

Tabs

Sachet 3.5 gm Sachet

Sethi International launched Sweet’n Low in Pakistan in 2007.

SWEET’N LOW QUANTITY PRICE

Powder

Tabs

Sachet

MARKET SHARE OF SWEETENERS IN PAKISTAN

COMPANIES MARKET SHARE

SteviaStevia after FDI approval came in market but due to lack of promotional strategies, High prices, Lack of Awareness and Poor distribution channels it is not able to capture a lot of market share. It carries only 6% of total share.

Sucral

Sucral is the brand launched as a sugar substitute in Pakistan by Father & Sons Company. Sucral has entered a saturated market where it is surrounded by many competitors, both local and international. It carries 17% of total share.

CanderalCanderal is the most selling brand in sweetener industry. It is comparatively cheaper with much stronger marketing strategies. Canderal carries 58% of total share.

SplendaSplenda is the major competitor of Stevia. Similar to Stevia it is offering higher prices with quite similar benefits but due to good distribution strategies it is available in market. Splenda carries 19% of total share.