Artificial Sweeteners in Pakistan

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    15-Oct-2014
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Transcript of Artificial Sweeteners in Pakistan

Canderel is a low calorie artificial sweetener, available in tablets and in a granular powder form. It uses a blend of ingredients, but its main sweetening ingredient is aspartame. Canderel tablets and granular powder is available in dispensers in several sizes 1. 2. 3. 4. 5. Canderel Canderel Canderel Canderel Canderel 100 tablets 200 tablets 50 sachet pack healthy sugar 125gm jar healthy sugar 12gm sachet QUANTITY 100 Tabs 200 Tabs 50s Sachets 10s 12gm 125gm Jar PRICE 90 150 200 200 250

CANDEREL Tabs Powder

S. J. & G. Fazul Ellahie (Pvt.) Ltd Sucral is the zero calorie sweetener that contains Sucralose derived from Natural sugar and contains Sucralose & Maltodextrin. Sucral tablets and granular powder is available in dispensers in several sizes SUCRAL Tabs Powder Sachet QUANTITY 100s 200s 84g 50s PRICE 65 125 232 145

Johnson & Johnson subsidiary McNeil Nutritionals LLC. SPLENDA No Calorie Sweetener contains Sucralose & dextrose and/or maltodextrin SPLENDA Tabs Powder Sachet QUANTITY 100s 300s 84gm 50s 100s 200s PRICE 235 595 560 330 550 1075

Stevia Biovista Pvt. Ltd. has carved out a niche by providing Stevia - Zero Calorie Stevialife consumer products that are available in powder (jar & sachet), liquid and tablet form. SweetLeaf Liquid stevia with all natural flavors is convenient and easy to use.

STEVIA Tabs Sachet Bottle

QUANTITY 100s 50s 1s

PRICE 145 315 350

Calnox is a product of Biogenics Pakistan (Pvt.) Ltd., a pharmaceutical and healthcare manufacturing and marketing company. Calnox tablets and sachet are made with aspartame, while Calnox Delite is madw with sucralose to aid cooking and baking. Calnox is available is tablet, sachet and jar packs CALNOX Tabs Powder Sachet QUANTITY 100 200 245g Jar 50s PRICE 70 125 240 65

Equal is a brand of artificial sweetener containing aspartame, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also owns the well-known NutraSweet brand. BRAND QUANTITY PRICE EQUAL powder 725 gm Tabs Sachet 3.5 gm Sachet

Sethi International launched Sweetn Low in Pakistan in 2007. SWEETN LOW Powder Tabs Sachet QUANTITY PRICE

MARKET SHARE OF SWEETENERS IN PAKISTAN6% 19% 18%stevia sucral canderal splenda

57%

COMPANI ES

MARKET SHARE Stevia after FDI approval came in market but due to lack of promotional strategies, High prices, Lack of Awareness and Poor distribution channels it is not able to capture a lot of market share. It carries only 6% of total share. Sucral is the brand launched as a sugar substitute in Pakistan by Father & Sons Company. Sucral has entered a saturated market where it is surrounded by many competitors, both local and international. It carries 17% of total share. Canderal is the most selling brand in sweetener industry. It is comparatively cheaper with much stronger marketing strategies. Canderal carries 58% of total share. Splenda is the major competitor of Stevia. Similar to Stevia it is offering higher prices with quite similar benefits but due to good distribution strategies it is available in market. Splenda carries 19% of total share.

Stevia

Sucral

Canderal

Splenda