ARTICULATION AGREEMENT IN MARKETING BETWEEN ERIE COMMUNITY COLLEGE AND

ST. BONAVENTURE UNIVERSITY 2013 This document delineates requirements for Erie Community College (ECC) students pursuing the Business Administration, A.S. degree in an anticipation of transferring into the baccalaureate program in Marketing at St. Bonaventure University (SBU). Transfer students who have matriculated at SBU must earn a minimum of 45 credits at the university to complete the 120 credits required for graduation. Half of the 30 credit hours required for the major in Marketing must be taken at SBU. In order to graduate in two years from St. Bonaventure University with the B.B.A. in Marketing degree, Erie Community College students must complete the following transferable courses: 1) BU 121; 2) BU 122; 3) BU 131; 4) BU 151; 5) BU 240 or BU 241; 6) BU 261 or BU 262; 7) EC 102; 8) EC 103; 9) choice of MT 175 [transfers must complete MATH 121 at SBU] or MT 181, and 10) MT 143. Recommended but not required are BU 253, BU 254 and MT 144. Appendix A to this agreement juxtaposes the major and cognate requirements for the B.B.A. in Marketing at SBU with those of the A.S. in Business Administration at ECC. Appendix B, relevant to all program-to-program agreements, shows the requirements for SBU’s Clare College, which oversees the university’s twelve core curriculum courses – four of which must be taken at SBU. The other eight CLAR courses can be satisfied within requirements for all A.A. and A.S. degrees at ECC; transfers who have earned the associates’ degrees will have the following Clare College courses waived: CLAR 103, 105, 110, 206, 208 and 209.

APPENDIX A ST. BONAVENTURE UNIVERSITY/ERIE COMMUNITY COLLEGE

COURSE EQUIVALENCIES TOWARD B.B.A. IN MARKETING DEGREE

Marketing Courses Required for the SBU Major (30 credits)

SBU COURSE CREDIT HOURS ECC COURSE EQUIVALENT CREDIT

HOURS MKT 301 Introduction to Marketing 3 BU 151 Marketing I 3 MKT 302 Consumer Behavior 3 MKT 306 Advertising 3 BU 254 Advertising (recommended) 3 MKT 402 Marketing Research 3 MKT 410 Case Applications in Marketing Management

3

BI 303A Marketing Internship 3 Marketing Electives (Take 4 courses or at least 12 credits from the following list)

SBU COURSE CREDIT HOURS

ECC COURSE EQUIVALENT CREDIT HOURS

MKT 303 Sales Management 3 MKT 304 Merchandising 3 BU 253 Retailing (recommended) 3 MKT 305 Channels of Distribution 3 MKT 307 Personal Selling 3 MKT 308 Internet Marketing 3 MKT 309 Sports Marketing 3 MKT 310 Event and Sponsorship Marketing 3 MKT 311 American Advertising Federation 3 MKT 405 International Marketing 3 MKT 407 Marketing Models 3 MKT 498 or 499 Independent Study or Special Topics in Marketing

1-3

BLX 401 Legal Environment of Business 3 Other Required Business Courses

SBU COURSE CREDIT HOURS ECC COURSE EQUIVALENT CREDIT

HOURS ACCT 201 Introduction to Financial Accounting + BUS 9999 Business Elective

3 1

BU 121 Accounting Principles I 4

ACCT 202 Introduction to Managerial Accounting + BUS 9999 Business Elective

3 1

BU 122 Accounting Principles II

4

BLX 210 Business Law I 3 BU 261 Business Law I or

BU 262 Business Law II

3

QMX 212 Statistical Applications for Business

3 MT 144 Introductory Statistics II (recommended)

3

BIS 310 Business Information Systems 3 MGT 301 Management and Organizational Behavior

3 BU 240 Principles of Management or

BU 241 Organizational Behavior

3

FIN 301 Corporate Finance 3 MGT 306 Production and Operations Management

3

MGT 413 Business Policy 3

Quantitative Reasoning

SBU COURSE CREDITHOURS ECC COURSE EQUIVALENT CREDIT

HOURS MATH 121 Finite Mathematics for Management and Social Sciences

with MATH 122 Calculus for Management and Social Sciences +MATH 9999 Math Elective

or MATH 151 Calculus (preferred)

3 3 1 4

[must complete MATH 121 at SBU]

with MT 175 Survey of Calculus I

or MT 181 Calculus and Analytic Geometry I

4 4

Technology and Communications

SBU COURSE CREDIT HOURS ECC COURSE EQUIVALENT CREDIT

HOURS IT 120 Introduction to Computers Document Creation/Spreadsheets/Databases

3 BU 131 Computer Applications in Business 3

Non-Business Requirements

SBU COURSE CREDIT HOURS ECC COURSE EQUIVALENT CREDIT

HOURS ECO 101 Microeconomics Principles 3 EC 103 Microeconomics 3 ECO 102 Macroeconomic Principles 3 EC 102 Macroeconomics 3 QMX 211 Introduction to Statistics 3 MT 143 Elementary Statistics I 3 General (non-business) electives 6-8 General (non-business) electives 6-8