Objectives ×  Create a subscriber based automated marketing campaign

×  Develop a content/data driven campaign to alert subscribers to articles they may be interested in

×  Strategize and create a new double opt-in campaign that is dynamically driven by customer actions

×  Monitor and report statistics on progress of campaign

×  Build database with SQLs

×  Raise engagement of outside the base leads

Opt-in Form -  Create an opt-in form to appear on

the page hosting the content -  The page that the form is filled out

on will drive which content the subscriber will initially receive

Email Program

-  Create a double opt-in process to verify the email the subscriber entered is correct

-  Only Verified emails are sent monthly emails

-  Develop a mobile friendly email with sections for each topic of content

-  Have the main CTA appear dynamically based on customers actions by clicking and visiting the webpage or emails

Marketing Automation

-  Tracking cookies are places on company owned pages along with GA code to track customer’s journey

-  Logic in the marketing automation tool along with a tracking cookie updates the customer data when a new interest is discovered on a company owned page

-  Email’s main CTA reflects the customer’s current interest based on web and email engagement

Marketing Automation

-  Each red section of the email is dynamically driven by customer data (Minus the month)

-  Customer engagement drives each section of content to deliver the content the reader wants

-  Each month the template represents the customers current interests to encourage higher engagement levels and drive traffic back to the website

Program Statistics Subscriber Opt-ins

+25% to +75% month over month

Double Opt-in

95% of form submits double opted-in

Email

Delivery Open Click

99% 51% 45%