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SPRING 2012

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2015

MAGAZINE

MEDIA KIT

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1

WHO WE ARE

Artful Living, the Magazine of the North, is an elegant, intelligent

publication highlighting art, culture, travel, fashion, home, food, wine and

profiles meant to inspire and entertain. Founded in 2008, this quarterly

magazine features beautiful design and engaging original content, bringing

the best of the North to an affluent audience with impeccable taste.

The Artful Living lifestyle brand is headquartered in Minneapolis.

MAGAZINE

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SPRING 2012

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ST. THOMAS STUDY

University of St. Thomas Business School conducted an extensive readership study to help us gain a better understanding of our audience.

Qualitative ResearchSt. Thomas conducted focus groups to obtain information about Artful Living’s current readers: what they like, what they don’t, why they read, and how they respond to ads. The team gathered information from

businesses that sell or distribute Artful Living and conducted numerous interviews with advertisers.

Quantitative ResearchSt. Thomas used an online survey to build understanding of subscribers and additional targets. The research team ranked Artful Living’s current circulation density by zip code and worked with Research Now, a quality third-party research company, to conduct an online survey within Artful Living’s current distribution areas. It targeted respondents with household income of more than $250,000 or investable assets of more than

$500,000, targets that overlap with Artful Living’s primary audience. St. Thomas used Artful Living’s current digital media contact list (email subscribers and Facebook followers) to gather information on readers and to

shed light on the relationship between digital and print media.

Secondary Research Secondary research included reviewing like-minded magazines and their reader studies as well as academic peer-reviewed content regarding the correlation between content and readership, advertising strategies and success rates, and upper Midwest population demographics. The team also researched the role of social

media in building a readership base.

Research Methodology

2014

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SPRING 2012

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ARTFUL LIVING IS #1

27%

3%17% 12%

39%

MINNEAPOLIS.ST.PAULARTFUL LIVING SPACESMINNESOTA MONTHLY MIDWEST HOME

Magazine Following Artful Living readers were asked to select the magazine that they prefer from the

choices below; results show that Artful Living is the magazine of choice.

Readers most compare Artful Living Magazine to Architectural Digest and Vanity Fair.

Artful Living is most preferred among Readers

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OUR READERS

68%ARE MARRIED

34%OWN A SECOND HOME

2Majority are child households

69%

31%

FemaleMale

Demographic Artful Living serves a targeted audience of affluent and engaged readers in the Twin Cities and

surrounding areas. Our most involved readers are women ages 35 to 54.

5

Income Artful Living fills a niche by targeting high-income homes in the Minneapolis–St. Paul area and surrounding five-state area,

specifically a household value of $500,000+. St. Thomas survey results determined Artful Living readers have an average household income of $206,000.

26%13%

51% 69%

31%

33%

3%

36%

17%

8%

9%3%

FemaleMale

15 – 34 Years

55 – 74 Years35 – 54 Years

75 Years & Above

Less than $100,000$100,001–$200,000$200,001–$300,000

$300,001–$400,000$400,001–$500,000More than $500,000

6

Current Circulation40,129

Total Quarterly Impressions104,335

Average Pass-Along Rate2.6

Impressions More than 40 percent of Artful Living magazines are passed on to additional people once the primary

recipients are finished reading them. Some readers pass it along to over ten people.

WINTER 2010

A PIECE OF

HOLLYWOODIN MINNESOTA

A CONVERSATION WITH

BRETT FAVRE

TOURING TINSELTOWN

WITH RUDY MAXA AND ANTHONY DIAS BLUE

Lakes

77%

23%

31k: Direct Subscriptions (Mail)9k: Newsstand + Marketing Partners(Delta Sky Clubs, Galleria, International Market Square,Kowalski’s, Barnes & Nobles, and Other Advertising Partners)

7

WINTER 2010

A PIECE OF

HOLLYWOODIN MINNESOTA

A CONVERSATION WITH

BRETT FAVRE

TOURING TINSELTOWN

WITH RUDY MAXA AND ANTHONY DIAS BLUE

Lakes

MAGAZINE OF THE NORTH

Our Reach Artful Living is a controlled-distribution magazine. It is distributed to 40,129 handpicked qualified readers in

the Upper Midwest. Readers can decline to receive the magazine via a postage-paid business reply card or online. Artful Living sells at newsstands for $8.95. Select Artful Living advertisers distribute the magazine to their best customers.

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WINTER 2012

JESSE VENTURA

uncut

inspired trAVeL

READERS RESPONSE

WENT TO A

RESTAURANT

SHOPPED AT

A STOREMADE A

RECOMMENDATION

CONTACTED AN

ADVERTISER

55%

40%26%

57%

Our Readers Act Readers act on advertising and content that they find in Artful Living.

82%like the things they see in

Artful Living advertisements.

9

38% would respond to ads in Artful Living before ads in other magazines.

51%feel Artful Living is a

CONVERSATION PIECE

for their families.

Ad Responses

63%feel Artful Living is a conversation starter with their friends.

SET ASIDE TIME

TO READ ARTFUL LIVING.

82%

ENJOY

THE

ADVERTISEMENTS.69%

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SPRING 2010

NEW ORLEANSAMERICAN FRENCH

AT HOMEIN FRANCE

COUTUREWEEK IN PARIS

+

Lakes

HAPPY ADVERTISERS

Would Offer Specific Promos

Partnership > 1 Year

Satisfaction Rate

0% 25% 50% 75% 100%

90%

Happy Advertisers Ninety percent of Artful Living advertisers are satisfied. Most of them place ads three to four

times a year, and half have advertised for multiple years.

11

SPRING 2010

NEW ORLEANSAMERICAN FRENCH

AT HOMEIN FRANCE

COUTUREWEEK IN PARIS

+

Lakes

TESTIMONIAL

Elizabeth Kmetz, General ManagerGalleria Shops of Distinction

The Galleria included a special-offers insert with copies of Artful

Living mailed to high-value homes across the Twin Cities area. This

has been our most effective method of distribution, and our results

have been exponential compared with other channels we have tried.”

69th street & France avenue | Galleriaedina.com

dress | necklace: melly. tIe | pocket square | suIt: hammer made. shIrt: twIll. pIllows: crate & Barrel. rug: gaBBerts. taBleware: ampersand. glasses: InvIsIon. rIng: scheherazade. shot on locatIon at lake harrIet peace garden

Not all twiN City shoppiNg is ideNtiCal

louis vuittoN

tiffaNy & Co.

kate spade New york

gabberts

J. MClaughliN

haMMer Made

Melly

hobo

david yurMaN

sCheherazade

Crate & barrel

twill by sCott daytoN

elegaNCe lives here.

52134_15-GE-fall_artfulliving_spread3.indd 1 8/25/14 3:38 PM

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Winter: The Travel Issue

In Homes: January

EDITORIAL CALENDAR

Spring: The Food + Wine Issue

In Homes: March

Summer: The Summer Issue

In Homes: May

Autumn: Luxury + Fashion

In Homes: October

Published Quarterly

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Live Artfully The best in food, drink, events, accessories, collectibles and more.

Collage A collection of trends, profiles, designer discoveries and haute couture.

Spotlight Notable travel destinations, restaurants, fitness, finance, food and technology.

Feature Original and unexpected editorial relevant to our readership.

Home Luxury trends, real estate, remodels and design.

The Property Gallery A selection of distinct properties.

IMS Discoveries Insights from local designers and trend-setters.

The Artful Home From preferred artisans to outstanding service providers to exemplary craftsmen, Artful Living presents a collection of the finest resources for your home.

Tour The best restaurants, hotels and shops of Chicago, New York and Los Angeles’ most travel worthy-cities.

Guide An array of magnificent products related to the issue.

WINTER 2011WINTER 2011

THE FOOD & WINE ISSUE

PENINSULA CHEFCURTIS DUFFY PAGE 116

PHOTO BY ANNIE LEIBOVITZ

SONOMA WINESMINNESOTA ROOTS

DEPARTMENTS

In Every Issue

Home + Design + Eat + Drink + Travel + Arts

Entertainment + Fashion + Adventure

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92 Artful Living | Summer 2012 Artful-LivingMag.com Artful-LivingMag.com Artful Living | Summer 2012 93

The Glensheen MystiqueInside Minnesota’s most gruesome – and intriguing – murder mystery

| BY ALYSSA FORD

feature || glensheen

In the 35 years since the Glensheen killings, the public’s fascination with the place and the characters associated with it has continued unabated. Meanwhile, Marjorie Congdon has continued to make headlines for her misadventures, including two prison terms for arson.

In June 1977, Star Wars was racking up box-office records in theaters across the nation. A start-up company in northern California fired the first salvo in the personal-computer revolution with the release of the Apple II. And after a concert at Market Square Arena in Indianapolis, Elvis Presley left the building, never to return to a stage. In Duluth, 150 local runners raced to little fanfare in the first Grandma’s Marathon, held on June 25. But just two days later, attention of the entire state turned to the port city after news broke that mining heiress Elisabeth Congdon and a personal attendant were found murdered at Glensheen, the Congdon family’s opulent estate on the shore of Lake Superior. Roger Caldwell, the second husband of Elisabeth’s adopted daughter Marjorie, was eventually convicted of the crimes. Marjorie, who

had led a troubled life, was subsequently tried for conspiring with Caldwell in the murders, but was acquitted. New evidence that came to light in her trial led to the Minnesota Supreme Court overturning Caldwell’s conviction. Before a new trial could begin, Caldwell pled guilty to lesser charges of second-degree murder and was released from prison after serving five years behind bars. However, his demons continued to pursue him, and he committed suicide in 1988.

In the ensuing 35 years since the Glensheen killings, the public’s fascination with the place and the characters associated with it has continued unabated. More than two million visitors have toured the mansion since it was opened to the public by its current owner, the University of Minnesota Duluth, in 1979. Meanwhile, Marjorie Congdon has continued to make headlines for her misadventures, including two prison terms for arson. Though three books about the Congdon murders have been published, the final chapters of the story of Glensheen and its infamous inhabitants are still being written.

ENGAGING EDITORIAL

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“High end, stylish, beautiful, unexpected, warming.” — ARTFUL LIVING READER

16

TESTIMONIAL

We chose to advertise in

Artful Living because of

its strong regional reach to a

discerning audience who really

appreciates the quality and

craftsmanship of our products.”

Christine Marvin, Director of MarketingMarvin Windows and Doors

©2014 Marvin Windows and Doors. All rights reserved. ®Registered trademark of Marvin Windows and Doors.

For expert advice and assistance contact your local, independent Marvin dealer.

At Marvin, we take pride in the craftsmanship put into every window and door. We are committed to creating

distinctive, beautiful products that continually elevate the standard of quality and innovation. Built on a

foundation of values passed on through four generations, our windows and doors are an investment you

will value for many years to come. See how Marvin can transform your home at MARVIN.COM

Ultimate Sliding French Door and Transom (IZ rated), Bronze Exterior AAMA 2605 finish, Rocky Mountain Solid Bronze door handle

SOME INVESTMENTS ARE

THAN OTHERS.MORE STUNNING

M A R V I N D E S I G N G A L L E R Y by Shaw/Stewart 645 Johnson St. NEMinneapolis, MN 55413612-331-3128MDGbySS.com

Arrow Building Centers15 Locations Minnesota and Wisconsin651-439-3138ABC-CLC.com

Custom Millwork, Inc.2298 N 2nd St. North Saint Paul, MN 55109651-770-2356CustomMillworkInc.com

Dakota County Lumber 28 8th St. Farmington, MN 55024651-460-6646DakotaCountyLumber.com

Fullerton Lumber - The Builder’s Choice Ellsworth - 715-273-5032Glencoe - 320-864-5103Osceola - 715-294-2000Watertown - 952-955-2237FullertonLBR.com

Glenbrook Lumber & Supply5215 Gershwin Ave. N Oakdale, MN 55128651-770-9071GlenbrookLumber.com

Hamel Building Center18710 Hwy. 55Plymouth, MN 55446763-478-6601HamelBuildingCenter.com MN LIC BC631040

Hiawatha Lumber Co. 3233 E 40th St. Minneapolis, MN 55406612-729-2358HiawathaLumber.com

Lampert LumberApple Valley -- Lake ElmoNorth Branch – NorthfieldRockford – St. Croix Falls651-695-3600LampertLumber.com

McCarron’s Building Center23840 Lake Blvd. Forest Lake, MN 55025651-464-5427McCarronsBuildingCenter.com

Scherer Bros. Lumber Co. Arden HillsHopkinsShakopee952-938-2741SchererBros.com

Spring Lake Park Lumber 8329 Central Ave. NEMinneapolis, MN 55432763-784-3062SLPLumber.com

ArtfulLiving_Stunning_consumer_5948_24.indd 1 8/19/14 11:07 AM

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TESTIMONIAL

Ted Terp, General ManagerLuther Jaguar Land Rover of Minneapolis

I know for a FACT that Artful Living reaches buyers of Land

Rovers & Jaguars. We have been a proud sponsor and marketing

partner of Artful Living Magazine for over five years.”

Coupe’s starting at

$65,900.00

Convertibles starting at

$69,900.00

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SPRING 2011

THE FASHION

ISSUEARTFUL LIVING AT

NEW YORK FASHION WEEK

TESTIMONIAL

Holly Hunt, Owner Holly Hunt Minneapolis

Curated Wallcoverings

Think outside the frame.

holly hunt MINNEAPOLISareaenvironments.com 275 market street suite 234 800.320.3145 hollyhunt.com

ArtfulLiving_HHAreaEnv_1page.indd 1 2/12/14 8:57 AM

We have had great success

from our partnership with

Artful Living Magazine! Since

running ads we have seen

a large increase in sales for

Area Environments in the

first and second quarter.”

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SPRING 2011

THE FASHION

ISSUEARTFUL LIVING AT

NEW YORK FASHION WEEKDESIGN PORTRAIT.

Sophie is in love with Ray and Contemporary Art. Ray is designed by Antonio Citterio. www.bebitalia.com

Col

lage

Stu

dio

- P

hoto

Tom

mas

o S

arto

ri

2914 Hennepin Minneapolis MN 55408 - T. 612.377.6465 - info@roaminteriors.com - www. roaminteriors.com

Artful Living January.indd 1 20/11/12 12.16

TESTIMONIAL

Our advertising in Artful

Living is very effective. So

much so that we have new

customers coming into the

store, with our ad torn out of

the magazine, asking to buy

the high-end B&B Italia sofa

showcased in Artful Living.”

John Steadman, Owner Roam

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Streeter & Associates-Mtka Home Ad / Artful Living 2014 / 10" x 12"

Relaxed Elegance. Inviting homes that honor casual living with sophisticated style and masterful craftsmanship. In the house that Streeter built.

Building timeless modern and traditional custom homes, renovations, lofts and condos, designed by leading architects and designers.

Wayzata, MN 952.449.9448StreeterHomes.com

TESTIMONIAL

Heidi Libera, Marketing Director Streeter & Associates

Glossy, gorgeous and

distinctive. We love Artful Living

for the overall package — a

high-quality, special boutique

publication that offers unique

content and design with

interesting local and global

focus on home and lifestyle. Our

clients love the publication. Our

ads really pop and get noticed!”

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SUMMER 2012

Lakes

RATES

Ad Size 1x 2x 4x

Half Page Vertical $3,629 $3,051 $2,285

Half Page Horizontal $3,629 $3,051 $2,285

Full Page $6,879 $5,749 $4,379

Inside Front Cover $9,155 $7,809 $6,578

Inside Back Cover $8,155 $6,809 $5,578

Back Cover $13,946 $10,322 $9,568

Two-Page Spread $9,989 $8,541 $7,093

Specialty Products Available Inserts, Sponsored Content, Polybag, Belly Bands. Please inquire for pricing.

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HOME TOURB Y P A R A D E O F H O M E SSM

autumn 2012

TESTIMONIAL

Amy Hendel, Owner Hendel Homes

We just landed a custom

home job for a new customer

who saw our ad in Artful Living.”

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autumn 2012

DEADLINES

2015 Winter Space: 11.15.14 // Materials: 11.22.14 // In Homes: January

2015 Spring Space: 2.12.15 // Materials: 2.19.15 // In Homes: March

2015 Summer Space: 4.12.15 // Materials: 4.19.15 // In Homes: May

2015 Autumn Space: 8.16.15 // Materials: 8.23.15 // In Homes: October

2016 Winter Space: 11.15.15 // Materials: 11.22.15 // In Homes: January

2016 Spring Space: 2.12.16 // Materials: 2.19.16 // In Homes: March

2016 Summer Space: 4.12.16 // Materials: 4.19.16 // In Homes: May

2016 Autumn Space: 8.16.16 // Materials: 8.23.16 // In Homes: October

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steelefitness.com /isweatsteele @isweatsteele

Let’s face it. It’s been a long Winter and one thing is for sure— we’re ready for Summer! Are you? Come join us at STEELE and let’s inspire each other to get fit, dream big, and start living the good life.

Steele Smiley Founder

We welcome you to the true five-star fitness experience with one-on-one training clubs, membership-capped gyms, exclusive fashions from Under Armour, and in-home personal training delivered via black Mini Coopers.

We care about wellness, each other, and transforming our bodies and our lives. We invite you to contact our fitness Concierge directly to schedule a complimentary trial by emailing concierge@steelefitness.com. It would be our pleasure to welcome you to our family.

Steele Smiley, Founder & CEOSTEELE Fitness

TESTIMONIAL

Artful Living is absolutely looking fantastic! I am extremely

impressed with the magazine and the business results we are

getting. We track every lead. We are all your fans here at STEELE!”

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AD SPECIFICATIONS

half page horizontal

half page vertical

full page

spread

TWO-PAGE SPREAD:

Final Size: 12” H. x 20” W.

With .125” bleed: 12.25” H. x 20.25” W.

FULL PAGE:

Final Size: 12” H. x 10” W.

With .125” bleed: 12.25 ” H. x 10.25” W.

HALF PAGE VERTICAL:

Final Size: 10.875” H. x 4.5” W.

With .125” bleed: 11.125” H. x 4.75” W.

HALF PAGE HORIZONTAL:

Final Size: 5” H. x 8.5” W.

With .125” bleed: 5.25” H. x 8.7” W.

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AD SUBMISSION

Submitting Final ArtworkPlease send all artwork via email to:

Kailee Smith: ksmith@artfullivingmagazine.com

FTP Alternatively, upload to FTP site:

ftp.artfullivingmagazine.com

Username: artfullivingad

Password: Cr8luxury! (case sensitive)

Artwork Requirements We require high-resolution (300 dpi) PDF files with bleed and crop marks

included. Please ensure ALL IMAGES used in the ad are 300 dpi.

Do NOT compress PDF files. If ad files are compressed, we will not be able to

detect if images within the ad are lower-resolution.

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DIGITAL OFFERINGS

Artful Living digital-media outlets feature additional information, products curated by the

editorial team, destinations, events and more to consistently connect with our readers.

Artfullivingmagazine.comCurrent as well as past issues of Artful Living can be viewed on our website, and easy

sharing options for individual pages and issues are available to readers. Video content,

advertiser information with links to their respective websites, and more are available on

the website. Content is uploaded daily to the State of the Art Blog, and new products and

featured items from each issue may be purchased from the Artful Living boutique.

Social Media /artfullivingmagArtful Living enjoys a robust and engaged digital audience through an active social-media

footprint. Facebook, Twitter, Pinterest, LinkedIn, Instagram, and The Artful Note e-newsletter

provide promotion of magazine advertisers, relevant information and news, and more on a

daily basis.

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The Artful Note The Artful Note e-newsletter is sent out monthly to

thousands of subscribers — and quickly growing! The Artful

Note covers events and promotions as well as exclusive

deals and discounts to local shops and restaurants.

Rates: Full-Width Horizontal Ad Space1x per year 6x per year 12x per year

$700 $600 $475

Sponsorship includes banner ad, feature article by

professional writer, tile ad, and promotional offer if desired.

1x per year

$1,200

Square Tile Ad Space1x per year 6x per year 12x per year

$400 $300 $200

DIGITAL OFFERINGSnotethe

THE ARTFUL NOTE

NOTETHE

the ARTFUL NOTEnotethe

THE ARTFUL NOTE

noteTHE

the ARTFUL NOTE

noteTHEnoteTHE

noteTHEnoteT

HE

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Artful Living Magazine | The Magazine Of The North

952.230.3133 + ksmith@artfullivingmagazine.com + artfullivingmagazine.com

3217 L Galleria Edina, MN 55435

SUMMER 2012

Lakes

SPRING 2012

Lakes

WINTER 2012

JESSE VENTURA

uncut

inspired trAVeL

autumn 2012

SPRING 2010

NEW ORLEANSAMERICAN FRENCH

AT HOMEIN FRANCE

COUTUREWEEK IN PARIS

+

Lakes

WINTER 2011WINTER 2011

THE FOOD & WINE ISSUE

PENINSULA CHEFCURTIS DUFFY PAGE 116

PHOTO BY ANNIE LEIBOVITZ

SONOMA WINESMINNESOTA ROOTS