1. Nonprofits & Corporate Partners: Tips for boosting your brand through their social media channels

2. Our PresentersRon KunitzkyClaire Kerr Client Delight & Special PresidentProjects ManagerGeyser Marketing Group Artez Interactive 3. Webinar Tips This webinar is being recorded and will be available on our website shortly If you have any technical troubles, please use the chat feature We will take all questions at the end. Please use the raise hand or chat feature to ask a question. 4. what you can start doing tomorrow create an audit of your corporate partners online marketing and social media channels leverage your corporate partnerships better than you ever have before increase visibility, awareness and opportunities for revenue generation www.geysermarketing.com 5. nonprofits and corporate brands haveteamed up in many ways www.geysermarketing.com 6. why have they partnered? top 5 reasons for partnership:1. funding & sponsorship 2. donor/member acquisition 3. expertise and competencies 4. cause related marketing 5. generate awareness and increase engagement www.geysermarketing.com 7. your partners are not all the same break down your corporate partners understand what can be leveraged leverage their online marketing and social mediachannels to promote your brand www.geysermarketing.com 8. break down your partners1. what is the nature of each partnership? access employee donor program access to their communications vehicles facilitate projects access expertise increase awareness for volunteering learn from each other customer donor program or bundle build community relationships www.geysermarketing.com 9. understand what can be leveraged 2. which online marketing and social media channels doyour corporate partners use and are most active with? website email marketing SEM/SEO blogs Twitter Facebook online video otherwww.geysermarketing.com 10. leverage their online marketing & socialmedia channels to promote your brand 3. How can you leverage them? promote an offline / online event promote a bundle offer w/ corporate partner blog about your organization have a corporate partner tweet on events link your facebook page to partners page create a LinkedIn profile and link to partner embed video clips from YouTube in to blogs, social media pages and website use all channels to promote a dedicated program website www.geysermarketing.com 11. increase engagement through your corporate partners online channelsNonprofit userengagementPartnerleverage Facebook XingBlogger Banners Websites partnership Corporate Partner Digg YouTubeGoogle AmazononlineTwitter channels UNIQUE IDENTIFIEREmailPodcastsWordPressLinkedIn Otherwww.geysermarketing.com 12. an example CMN & DQ: website website: www.miracletreatday.com www.geysermarketing.com 13. an example CMN & DQ: YouTube www.geysermarketing.com 14. an example CMN & DQ: blog blog: http://blog.dairyqueen.com www.geysermarketing.com 15. an example CMN & DQ: twitter twitter: http://twitter.com/miracletreatday www.geysermarketing.com 16. an example CMN & DQ: facebook www.geysermarketing.com 17. putting it in to play.choose a corporate partner that has the goods!what are your objectives?how will you measure success?what is your partner value proposition?what is your creative proposition? www.geysermarketing.com 18. what do you want to achieve?define your objectivesoutline why you wish to leverage your corporate partners online channelsdevelop a proposal for your corporate partnerbe sure to include actions, partner value proposition, key timings and collaborative responsibilities www.geysermarketing.com 19. what are the key success metrics? followers unique visitors brochure downloads donations from employees donations from customers attendees at an online or offline event e-newsletter sign-ups www.geysermarketing.com 20. why should your partner do this?to support your initiativescustomer/employee engagementunique co-branding opportunitiesrevenue generation (bundles offers)unique events and experiences www.geysermarketing.com 21. what is your call to action?click here to visit our websiteclick to see a videoclick to donatedownload our brochureenter our contestsubscribe to our newsletter or blogblock off our event in your calendar www.geysermarketing.com 22. recap your corporate partners are using online marketing and social media channels to communicate with employees and customers find out which ones they use and are most active with leverage their online marketing and social media channels to promote your brand and increase engagement be sure to select the right existing corporate partners to do this with, collaborate to get it done right and define your metrics in advance so you can measure the results! www.geysermarketing.com 23. thank you and good luck! thanks for participating reach me at ron@geysermarketing.com lets keep in touch! www.geysermarketing.com 24. More Webinars for YouSocial Media Video for your Nonprofit (feat. Ridgewood: Ingenious Communications Strategies)June 1st @ 1 pm ET (North America) Register at www.artez.comCheck out more webinars at www.artez.com/webinar_library 25. Contest May Month of Madness at Artezwww.facebook.com/artezinteractive Like us on Facebook and when we post a book be the first person to comment on it and its yours!Well mail it to you wherever you are. Last weeks winner wasfrom North Carolina! 26. Thank you /artezinteractive @artezonlineDigital Fundraising Podcast on iTunes