‘’ARTEMIS’’ Information meeting February 26, 2009 The vision behind Siemens Embedded...
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Transcript of ‘’ARTEMIS’’ Information meeting February 26, 2009 The vision behind Siemens Embedded...
‘’ARTEMIS’’ Information meeting February 26, 2009
The vision behind Siemens Embedded Activities
Claus Møller
Page 2 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Healthcare
Industry
Energy
From the first electronic controls – to fully automated factories
From the invention of the dynamo – to the world's most efficient gas turbines
From the first views inside the body – to full-body 3D scans
Over 160 years Siemens' innovations have changed the world
Page 3 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Active in three Sectors
HealthcareEnergyIndustry
Building Technologies
Industry Solutions
Drive Technologies
OSRAM
Mobility
Siemens IT Solutionsand Services
Cross-SectorBusinesses
Siemens FinancialServices
Industry Automation
Energy Service
Oil & Gas
Power Transmission
Power Distribution
Renewable Energy
Fossil Power Generation Imaging & IT
Diagnostics
Workflow & Solutions
(mill. EUR) 07/08 ChangeOrders 93,495 + 11 %Sales 77,327 + 7 %Net income 5,886 + 46 %Cash flow 4,903 + 37 %Employees 427.000 + 7 %
BSH Bosch Siemens Hausgeräte GmbH
Fujitsu Siemens Computers
Nokia Siemens Networks
Siemens EnterpriseCommunications
Page 4 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Innovations are the pre-requisite for the future profits and growth
Major investment in R&D
€3.4 billion in fiscal 2007
32,500 R&D employees worldwide
17,500 software engineers
150 R&D locations in over 30 countries around the world
7.900 inventions in 2007
50,700 active patents
Page 5 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
The modern world cannot live without ICT
Business processes are computerized
Emerging technologies rely on SW
R&D is based on computerized instruments, simulation and analyze methods
Manufacturing is based on IT-driven automation systems
Communication networks are increasingly based on pure SW
>20% of a car’s value today is based on IT and electronics
Media is becoming all digital: music, TV, radio, video, cameras, ...
Healthcare is dependent on computerized technology
Banks have become complex computer networks
Military technology is relying on IT and SW
Page 6 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Future manufacturing: Intelligent networking of production and logistics
Factory of the Future:Integrated systems,
automation andend-to-end networking Digital engineering:
Globally distributed development centers
Individual logistics:Intelligent labels,
satellite positioning
Page 7 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Intelligent, self-learning video detection systems for motion recognition and object tracking: airports, railroad stations, marine ports, refineries and power stations.
Safer railroads with ETCS (European Train Control System) system and the GSM-R (Railway) mobile radio system.
Intelligent traffic management: Cutting traffic jams and helping the environment
RFID: Greater efficiency in logistics and device controlling, pharmaceuticals and medicine, aviation, automotive and retail.
High-power LED solutions for general lighting, automobile, mini projectors and safety and security applications.
Opportunities in the Danish knowhow and investment environment
Page 8 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Denmark can’t compete in the commodities, but must rely on innovations
Intelligent usage of embedded SW Fast growing demand for Middleware All SW elements, programs and systems
need communication Challenging (niche) segments need their
specialists
– Mobile services
– Games, new media and simulation
– New energy technologies and complex energy networks
– Intelligent traffic systems
– Process automation in food & beverage
– Acoustics, sensors and optoelectronics
– R&D in life science & pharma
Page 9 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
The SW Interface: More SW, Less HW ?
# Errors in Original CodeTotal # of ErrorsSystem Know How of SW-TeamImpact of ErrorsTotal SW-System DependabilityComparison: HW Bath Tub Curve *) Schink, TAE
SW
Pro
blem
s M
aint
enan
ce E
ffort
1 yrs 5 yrs 15 yrs
-SW Less constraints than HW (program./natural language)
-Underestimated Power/Compl. (1000 LoC ~10 TTL Eurocards)
-No finite state machine, high # input/output relations (~232)
-“Nonlinear” Assessment Rules (no easy wire disrupt, stray current etc. in coded human logic)
-No “Standard” switchings/modules (relays, isolated outputs ..)
-Failure Removal Cost: 2% in Design, 5-100% in Operation (Debugging Costs in US 1990: $100 Mio. Result: 1-3 Errors/100 LoC, DeMarco)
-70% Conceptual/Design Bugs vs. 30% Implementation Errors
HOW Many Bugs, Did You Say??Saturday, February 12, 2000 By Apple News Editor John H. FarrYou guessed it: this ZDNet/PC Week article entitled "Can Microsoft Squash 63,000 Bugs in Win2K?" lays it all on the line. The information comes from an internal Microsoft memo and declares the Windows team's intention to fix the code mess before the final release date. Microsoft has responded to the leaking of the above figures with a vigorous defense, declaring that "hundreds of companies have signed off on the incredibly high quality and reliability of Windows 2000."
ETCS Failures/Delays Switzerland 2002
Page 10 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Technology Hype
Page 11 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Moore’s law trends will continue at least another 8-10 years
Page 12 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
This industry is still in its infancy
Page 13 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
The user interface explosion!
Page 14 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Disk Capacity Doubles every 9 to 12 months
Page 15 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Disk Record Your Entire Life
Page 16 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
OLEDs in Real Products, Now
Page 17 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Electronic Paper Applications
Page 18 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Fujitsu and Siemens Advanced Flexible Screen Technology
Page 19 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
The Number of Mobile Devices explode!
Page 20 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Beyound Web 2.0
Page 21 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Wearable Computers
Page 22 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Wearable Computers
Page 23 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
New Era of Network Computing
Page 24 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
New Communication Methods; Magnetic
Page 25 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
New Communication Methods; Messaging Networks
Page 26 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Wall Displays
Page 27 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
3-D Virtual Retinal Displays
Page 28 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Evolution of Speech Recognition
Page 29 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Evolution of Speech Output
Page 30 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
Evolution of Robots
Page 31 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
…..And after that…?
Page 32 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
PC’s in 25 years time
Page 33 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
A final thought
Page 34 February 2009Protection notice / Copyright notice
Siemens IT Solutions and ServicesClaus Møller
How many days would their R&D investment last?
Questions?