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ARTEMIDE LIGHTS UP THE EAST AT CLERKENWELL DESIGN WEEK

London, May 2012This years Clerkenwell Design Week (May 22 24) sees Italian lighting luminary

Artemide join the ranks of forward-thinking manufacturers who have embraced thefestival as one of Londons premiere design events. Artemides presence at

Clerkenwell Design Week 2012 is an impressive one, with a public installation in StJohns Square and new collections on display in The Tunnel in the FarmiloeBuilding.

Solar Tree by Ross Lovegrove St Johns SquareThe Solar Tree by Ross Lovegrove for Artemide, will illuminate St Johns Squarefrom May until September. Debuting during Clerkenwell Design Week, the Solar

Tree is a public lighting product powered by solar energy, withan impact that is tantamount to that of an inspiring artinstallation.

The skills of Artemides Research & Development (R&D) teamand the enthusiasm of Ernesto Gismondi founder and head of

the company were the perfect partner for Lovegroves vision.The Solar Tree is six metres high, and the solar energy it uses

is accumulated by means of photovoltaic cells located in the tenheads of its organic frame and stored into integrated batteries.

Four of the ten heads and ten blades of grass illuminate the street with LEDsfrom dusk until dawn. During the day, the broad concrete base supporting theSolar Tree is a resting and meeting point.

Ross Lovegrove refers to the Solar Tree as a project celebrating design, nature,and art, and representing the DNA of our time.

The Tunnel Farmiloe BuildingIn addition to the inspiring installation in St Johns Square, Artemide will alsoinhabit The Tunnel in the Farmiloe Building, during Clerkenwell Design Week. Thehighly coveted, cocoon-like space will be studded with jewels of light from some of

the companys most classic pieces now improved with LED technology and apreview of the IN-EI ISSEY MIYAKE collection.

Artemides Tizio and Tolomeo mini, will be on display in The Tunnel, with a twist.

They are available with LED light sources! The main player at Artemide is the LED,turning out promising results in terms of performance and sustainability and

evolving at the speed of light. With a long-standing competence in this area,Artemide now uses LEDs for inspiring and original projects as well as bringingclassics up to date.

Artemide invests heavily in innovation and sustainability through a robustResearch & Development (R&D) department, which is key to delivering pitchperfect products and updating classics. Additional classics on display will include

Castore, Dioscuri, Eclisse, Dalu and Cosmic Leaf.

Launched simultaneously in Milan and Frankfurt last month, IN-EI ISSEY MIYAKEis a collaboration between the Japanese visionarys Miyake Design Studio and the

Italian manufacturer. The collection comprises of free-standing, table andsuspended ceiling shades, illuminated with LEDs - a technology that Artemide

invests a great deal of research in.

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The IN-EI lampshades are made of 100% recycled polyester material and are

washable. Due to a special surface treatment the lampshades are able to keeptheir shape, without the need for internal framing.

Artemide Group

Founded in 1960 - by Ernesto Gismondi, President - the Artemide Group is basedin Pregnana, Milan and operates across 24 controlled and related companies with

a distribution network that includes almost 60 single-brand showrooms in majorcities all around the world. Artemide products are distributed in 98 different

countries, with five manufacturing plants in Italy, France, Hungary, and the US, twoglassworks, and two R&D facilities in Italy and in France. The Group currently

employs about 750 people worldwide, including 68 people involved in R&Dactivities. This commitment to research and development confirms the primary role

of innovation as a key factor for the Groups success.www.artemide.com

Issey Miyake founded the Miyake Design Studio in 1970 and started to present

the collections in Paris beginning in 1973. Miyake's exploration of the spacecreated between the body and the cloth surrounding it has evolved, always startingfrom a one piece of cloth. Miyake has constantly set his sights upon the future andthe next stage of design, whether his functional and versatile "PLEATS PLEASEISSEY MIYAKE" series (1993-) or the "A-POC" (A Piece of Cloth/ 1998-) series,

that introduced a single process whereby continuous rolls of fabric, texture, andarticles of clothing could be made from a single piece of thread. Today, Miyake

works with his Reality Lab. project team to explore and build upon the distinctive

characteristics of "regenerative" materials, ever mindful of theneed for research and material development that will address our dwindling naturalresources and the environment.

http://mds.isseymiyake.com

For information:Caro CommunicationsTel +44 (0)20 7713 9388Abby Wilson: abby@carocommunications.com