ART & DESIGN

DESIGN

DESIGN-AESTHETICS & STYLE

Aesthetics is about appearance.Each designer has their own distinctive style which affects the appearance of their designs.Different aesthetics appeal to different target audience.The visual elements will affect the style of a design, so you should refer to these word banks as well.Key design issues- visual impact; visual elements (line, tone, shape, form, texture, pattern); how visual elements have been used/ combined; influences of other designers/design movements; sources of inspiration; scale; detail; decoration.

Words about aesthetics and style:Line Antique Rococo OrnamentalColour Traditional Art nouveau SophisticatedShape Classical Art deco ElegantForm Minimalist Modernist SculpturalPattern Vintage Punk TastefulTexture Retro Up to date FlashySource of inspiration Futuristic Sleek ExperimentalInfluences Industrial Streamlined EclecticThe look Original Fun EccentricAppearance Quirky Funky Statement pieceLayout Contemporary Appealing Conversation pieceArrangement Kitsch Attractive One off designFont Ahead of its time Visual impact SubtleUse of space Gothic Decorative AbstractContemporary Surreal

AESTHETICS:Is this design appealing to you?Does it catch your attention? Why? (Shape / form / materials / colour / style)Does the design have visual impact? (grab peoples attention? Why?)How do the visual elements impact the overall aesthetics? Colour, shape & form, texture, line, pattern

SOURCE OF INSPIRATION / STYLE:What has influenced this design? All? Part of? Are there a number of influences in the design? Where? Why?Is it obvious? Subtle? Realistic? Abstract? Describe.Is this typical of the designers work? Style? What movement did they belong to? How can you tell?What style does the design reflect? Traditional? Contemporary? Movement?

KITSCH/FUN/PATTERNCONTEMPORARY/MINIMAL/SLEEKART DECO

DESIGN- FUNCTION/ FITNESS FOR PURPOSE

Function is about the purpose of a design.Designs have to consider functional issues, even in very decorative pieces.Key design issues- purpose; primary and secondary functions; effectiveness; durability; practicality/ wearability; safety; ergonomics/ user friendliness

FUTURISTIC/SLEEK/RETRO ART NOUVEAU/ ELEGANT/ORANAMENTAL

DECORATIVE

SCULPTURAL

FUNCTION:State the type of design. (Fashion – hat, product – light, jewellery – neck piece)How does is work?How is meant to be used?Be specific in your answers.

FITNESS FOR PURPOSE:Having analysed the design is it fit for purpose?Is it successful? Why?

ERGONOMICS:The parts or qualities of a design that make it easy to use:How does the design relate to the body?Appropriate size? Scale? Weight? Balanced?Is it safe? How do you know?Is it a simple design or overly complicated? How does this impact on it’s function?

Words about function:Purpose Ergonomics Delicate RiskIntention User friendly Disposable DangerRationale Technology Hard wearing HazardPrototype Mechanical Robust SecureConcept High tech Sturdy ProtectionFitness for purpose Digital Built to last WeightFunctionality Computerised Multi functional ScaleWearability Robotic Eco friendlySuitability Durability SafetyPracticality Fragile Sustainability

DESIGN-MATERIALS AND TECHNIQUES

Key design issues- choice of materials; processes used; use of technology; production/ construction methods; skills demonstrated; effect on the function and appearance of the design; suitability; cost

258

DESIGN- TARGET MARKET/ AUDIENCE

Designers have to consider their target market, whether this is one client, a specific group or the mass market.Key design issues- The market/ audience the design is aimed at; consumer type; client; age group; gender; income bracket; interests; preferences; personality type

MATERIALS / TECHNIQUES:What materials have been used to create the designs? Where? Describe the design using the materials to help. Is there more than one material? Why? Where? How do they work together? Do they?What effect does this have on the overall quality of the design?Are these materials typical of your designer? Why?Is the use of materials successful? Do they enhance the function? Are they used for aesthetic purposes only?

USE OF TECHNOLOGY / METHODS OF PRODUCTION/ TECHNIQUES / COST:How has the piece been produced? Is it a one off? Mass produced?What techniques have been used and where? Describe? Is this typical of the designers work/style?How is expensive is this design in regards to the use of materials, techniques and production methods?

TARKET MARKET:

Who is this design aimed at and why? Who would use/wear this design? How do you know?Remember to check the date it was made – who would have worn this? Used this? Gender / age / where would it be seen?

CELEBRITY/ONE OFF COMMISSION

handmade clay rayon Polyvinyl resin Kiln - firedfactory plastic silk recycled glazecollection Felt velvet wire feathersOne off hand crafted plastic moulded sinemayMachine made stained glass acrylic heat press sequinssilicone lead paper card jewelsSemi-precious stones

gold silver bronze construction

Accessible Expensive delicate Flexible decorationPaper cheap Mixed media

DESIGN- VISUAL ELEMENTS

The Visual Elements are used by designers in different combinations for visual effect.

Line, tone, colour, texture, shape and form, pattern and perspective (scale and overlapping).

See Expressive section for a breakdown and images of each element.

COMMERCIAL/BUISNESS RECEPTION

COMMERICIAL/HIGH STREET/ YOUNG ADULTS

CHILDREN/MASS PRODUCED EXCLUSIVE/ LIMITED/STATUS

SYMBOL

IKEA CHAIR- AFFORDABLE/HIGH STREET/ECO FRIENDLY

LIMITED/ STATUS SYMBOL/FASHIONABLE BACK IN 1930S-40S

COMMERCIAL/ GENERAL PUBLIC

STATUS/ COMMISSION / EXCLUSIVE BACK IN 1920’S

Design brief Gender Teenagers Added valueClient Unisex Young adults Customer typeSpecification Designer label Children Cost effectiveCommission Male Adults Value for moneyOne off Female Couples PersuasionLimited edition High street Families Consumer appealMass produced Commercial General public Status symbolMass market Trendy Demographic BudgetSustainable Fashionable Niche market CostDisposable Exclusive Up market Market research

Target audience Age group Eco friendly

AESTHETICS:Is this design appealing to you?Does it catch your attention? Why? (Shape / form / pattern/ colour / )Does the design have visual impact? (grab people’s attention? Why?)How do the visual elements impact the overall aesthetics? Colour, shape & form, texture, line, pattern