Art ‘Round Town
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Transcript of Art ‘Round Town
Agenda
How to Get Started How to Build Community
Support Working with City Council Funding Challenges Do’s and Don’ts Highlights of Saugatuck’s
Art ‘Round Town
Establish Objectives
What are You Trying to Accomplish Recognition for
Community Enhance Art Reputation Tourism Benefit Residents Attract New Artists Expand Another Activity Other
Sell Concept
Talk to: City Manager Key Council Members Art Club Key Gallery Owners Local Sculpture Artists CVB, DDA, Chamber
Would They be Supportive? Ideas Concerns
Interview Need to do Your Homework
Talk to Other Communities Need to Ask Lots of Questions
What Works What doesn’t Finding Artists Jury Problems Solutions Strategies Funding
How does Their Strategy Fit with Yours?
Document Research
Pick the “Best of the Best” Learn from others Cherry-pick ideas
Your Plan should be Unique to your Community
Build Consensus
Talk to: Gallery Owners Local Sculpture Artists Art Club Other Non-profits Local Business
Associations Citizens
Understand and Address Their Issues and Concern
Adjust Strategy if Appropriate
Build Your Plan
Specific Strategy Marketing Timing Committee Council Participation Community Participation Publicity
Council Participation
Keep Council (or sponsor)
Updated Obtain Commitments
Responsibilities Insurance Public Works Money Awards
Council Resolution
Continuing Support
City Council
Financial Commitment Seed Money One-time or Continuing Awards
In-kind Support Public Works Plantings Insurance Pads
Grants
Local Art Councils MCACA Considerations
Qualifications Grant Deadlines Grant Responsibilities
Artists
Identifying Artists Selling Concept
Why They Should Participate
What Your Community Offers Prestige Publicity Exposure Representation Money
Networking
Gallery Owners
Fear of Taking Away Sales
Sharing Artist List Participation on
Opening Day Representation Acknowledging Leads
Sculpture Selection
Professional Jury Establish Standards, I.e.
Midwest Environment Public Display Family Oriented
Community Criteria
Follow Jury Recommendations Keep Politics OUT of
Process
Installation Find a Good
Coordinator Reusable Resources
Locations Pads Signs
Coordination Moving Sculptures OUT- IN Heavy Equipment
Artist Installation Assistance
Artist Participation
Cater to Artists Help With Installation Feed Them House Them Entertain Them
Opportunities for Dollars Mayor’s Award People’s Choice Other
Diversity
Community Participation
Secure Participation by Others Gallery Openings Other Merchants Restaurants
Residents Opening Day: Artist
Appreciation Opening Gala
Sculpture Sales
Publicity
Local Papers Artist’s Hometown
Papers Regional Papers Magazines Brochure Website
Links to Other Venues in Community
Do’s Take Good Care of
Artists Get Your State
Representatives Involved Document EVERYTHING Keep Council Updated Involve Community Start Small Adjust Strategy Network, Network,
Network
Don’t
Allow Others to Select Art
Allow Exhibit to Become Political
Create Too Many Rules Ignore Artists Get Discouraged