Art plan Amsterdam
14
may 14, 2009 General introduction Amsterdam Cultural policy City of Amsterdam
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Transcript of Art plan Amsterdam
may 14, 2009
General introduction Amsterdam Cultural policy
City of Amsterdam
may 14, 2009
Amsterdam in a few numbers
Municipality: 760.000 inhabitants
Metropolitan area: 2,5 million
Municipality of Amsterdam45 councillors, 6 Aldermen, Burgomaster
7 City Districts / StadsdelenOwn council and daily board
may 14, 2009
Background Amsterdam: Culture
Traditional cultural profile:
Cultural heritage: 7000 monuments 19 Main Theatre stages 8000 performances2 Symphony orchestras 1000 performances7 ensembles and5 theatre companies
29 Musea: 5.9 million (Hermitage opened in 2009)
Budget (Arts Plan): 90 million, 150 institutions (also: AFK / National)
may 14, 2009
Cultural Strategy (1):
Integral long term cultural policy (since 2003)
Bottomline: Art cannot be seen isolated from other areas but
is a constructive part of other areas (social, economic, spatial);linked with more common goals, for example: education, economic growth, international position and exposure of Amsterdam
A contribution to common ambitions
may 14, 2009
Cultural strategy (2)
Shareholdership: people form Amsterdam as co-owners of the city through their involvement in and responsibility
for the cultural supply and a greater interest in the cultural expression of new citizens, the ‘new Amsterdammers’
The creative industry: the business environment for innovative, creative companies should be improved
may 14, 2009
Cultural Strategy (3)
Heritage: To improve the preservation and display of Amsterdam’s rich cultural history and its urban architecture
Culture city of the Netherlands: To enhance and capitalize on Amsterdam’s unique cultural position
The international position: to promote the internationally acclaimed cultural supply and the city’s attractiveness to foreign cultural producers, to increase the number of foreign institutes and tourists
may 14, 2009
Plan for the Arts 2009-2012
Implementation and midterm review (now)Subsidies for the 150 cultural institutions.
10 – 40% but from € 10.000 – € 10 million
Four programmes which are based on the long term strategy:
- Programme Talentdevelopment (shareholdership)- Beautiful Boroughs. (shareholdership)- Laboratory. (Creative Industry)- World Class
may 14, 2009
Procedure
Outline-publication is made(City Board: proposal; City Council decides)
Cultural institutions apply for 4 year subsidies (250 applicants)
Amsterdam Arts council advises the city on all applicants for the four year artsplan subsidies
Based on the advice, the artsplan is made (proposal by City Board, City Council ultimately decides)
Duration of procedure: 1,5 year (summer 2011- xmas 2012)
may 14, 2009
Focus: Talentdevelopment / Boroughs (shareholdership)
Art and Culture EducationDemand drivenVouchers for schools; Supply organised by cultural organisationsExpertise center (linking pin, advice, website, monitoring)
Amateur artsHow to reach and facilitate new targetgroupsModel for an improved infrastructure for amateur arts
Performance centres in the 7 districtsFinancial support together with districts and other local departments
may 14, 2009
Focus: Worldclass (international cultural city)
International Cultural City: International programmes of institution 10x10 Festivals; reach out districts, Gospel, Kwakoe, WatervalCountries of origin: with districtsCreativity in residenceCultural Heritage
may 14, 2009
Focus: Laboratory (creative industry)
Three main sectors: Arts, Media and entertainment and Creative Business Services
Main focus in Netherlands in Amsterdam 2009: 7,6 % of total employment; approx. 37.708 jobs
compare ICT: 9% 39.720, 7.000 overlap 12.215 Companies Includes the Arts: 11.222 jobs In districts; integral part, esp. housing companies
may 14, 2009
Outline Creative Industry (1)
1. A better connection between Creative industry and education
2. A better use of the cultural diversity of Amsterdam for broadening and growth of the creative industry
3. Stimulation of creative entrepeneurs (start and growth)
may 14, 2009
Outline Creative Industry (2)
4. Constant renewal through connections between Creative Industry and other sectors, and between (new) media, culture and ICT
5. Availability of physical space for the growth of Creative
Industry
6. Promotion of Amsterdam as creative top-city through city marketing
