The Art of User Engagement

The Art of User Engagement

Examples of Great Participation

How To Get Participation?How To Get Participation?

Reduce Cost of Participation

vsFree, but not so easyFree, but not so easy This is easyThis is easy

Design For Ego

It’s not about you, it’s about the userIt’s not about you, it’s about the user

Reputation

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Recognition

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Popularity

Ranking

Relevant Metrics

• Page Views• Visitors• Time On Site• Conversion Rates

• Who’s Viewing• Fans / Followers• Comments• Compliments

Labor Cost of Effort

vs

Social Cost of Not Participating

Completeness

Social Pressure Social Pressure

Herd Mentality Herd Mentality

It’s easier to just follow the crowd

Reciprocity

You bite me, I’m gonna bite you back

Commitment

People are more obliged to uphold publicly made commitments

Discovery

The Author – Pek Pongpaet

• User Experience, Designer / Developer• Human Computer Interaction• Entrepreneur

• http://blog.pekpongpaet.com

Sources

• “Science of Designing Interactions” – Andreas Weigand & Ming Yeow Ng

• “Crowdsourcing for Creatives” – Derek Powazek

• “Influence – Psychology of Persuasion” – Robert B. Cialdini

• Photos - Flickr