Jamies  Yam  Rail  Road  Map

Title

Intro

Interviewing  Skills

Why  Adv?

What  are  you  

passionate  about?

Favorite  campaign

Caska  Lin

Carlyn  LimN

ick  Chang

Lik  Ho

MiMi  L.

Stefan  Cassara

Richard  W.

Sussan  McLeam

Your  sweet  spots?

Information  Interviews

Encounter

Personal  Development  

Plan

Breathing/Centering/

Mindfulness

Guest  Speaker

Linkedin N

o  Phone

Conclusion

Mantra

No

Smoking

No

FeedingAlcoholic Flammable

The Mapof

Jamies Yam

IntroArt of presentation, a very important skill to the way of success. When doing presentations, we are not just to tell people information or selling an idea, it’s also a way for us to understand what are we thinking, what we really want to achieve, to make people believe in us, and to make our-selves stand shape in a crowd.

It’s not just about the way we present, it’s about communication. The better we communicate with people in our daily life, the better we can bring our message when we are presenting. Breaking the ice is not just important when meeting a stranger, but it’s an important skills to break through the bottle neck, and this is the best way to get in what audienc-es are interested at and how to draw their attention.

Interviewing Skills

Interviewing skills, a very important knowledge when being interview. One of the most effective ways to understand what we really want, keep asking ourselves different questions can also dig out the truth that you never thought of. Prepared, own it!

Why Adv?

Advertising is the best way to share ideas and thoughts. The most effec-tive way to put my thinking into the general market and have the largest amount of audiences. Not just creating, also to observe people’s reaction and marketing behavior, working on them and making them better is very interesting, too.

What are you passionate about?

To create and innovate. Think of things that people never thought of, do things that people never dare to do. Be myself but at the same time blend myself into different cultures and to understand different ideas of arts or beauty.

Favorite campaign?

The Mini Cooper USA campaign. It’s very smart and easy to understand, at the mean time it fulfill the idea of the incomplete circle, so audience can figure out the idea themselves and to understand the persuasive idea of the brand and product. Also it uses simple visuals to show the concept of the car, makes audience really easy to understand what the car’s advantage is.

Your sweet spot?

My sweet spots are tend more the innovative way. I’m more an idea/concept driven person more than a visual person. I’m not good at creating beautiful images but innovative ideas. It’s better for me to tweak ideas around and giving it a new definition.

Informational Interviews

By interview people from different industries, understand more working tips and realistic opinions. The pathway to success, learn from people around you, not just near your, go wide. Talking to people who had dif-ferent working experience can let me know more about how people become successful and how they over come the suffering.

Informational Interviews ICaska Lin - 3D modeling artistHe works in a 3D animation firm that helps movies and games making 3D models. He told me abut how to take pressures from directors and how to deal with clients. He said anger management is very important when facing clients that do multiple changes.

Carlyn Lim - IllustratorCarCarlyn working as a concept artist in the gaming industry. She taught me about how to create strong visuals in my head without needing reference, is to watch more and more movies, so can have more “examples” when thinking of concepts.

Nick Chang - LCD manufacture managerNick has been Nick has been working in the LCD manufacture industry for 15 years, he has been working on different aspects, such as research and development, administration, and sales department. Working under pressure is very important for getting attention from boss, and the willing-ness of learning and practice is highly recommended in all kinds of industries, too.

Lik Ho - Creative Director in DDB HKHe is a He is a well-known CD in the industry in Hong Kong. He was once my Art Director when I was an intern back in 2009. He reminded me about reading tons of magazines to improve the “eyes” to have a better judgement on visuals, and also to obtain informa-tion from as much as possible sources to keep myself updated to the technology and the society, so I won’t be losing behind anyone, either from the industry or not.

Informational Interviews IIMimi L. - Product manager in AsusMimi is a Electric Engineer fMimi is a Electric Engineer from USC and working in Asus as a product manager for the Transformer Pad. And the key she said working in a worldwide crop is to stay calm and expect extra working hours at all time. Being an engineer is not just need to be log-ical but also needs to be creative to tweak problems around so can be solve in a differ-ent, she mentioned about if I’m working in the advertising industry needs to remember not just try to be creative but also need to be logical, so everything will be making sense than people can understand.

Stefan Cassara - Interior DesignerStefan is a freelance interior designer. What he thinks about the hardest time is to com-municate with clients, understand what they really wants and asking proper questions to create the right visual for them.

Richard W. - Contractor at BoeingLearning to be patient is what Richard recommend me to keep in mind. Don’t try to rush on any project, be patient. Get everything well organized and researched on every details. Don’t let my opponent get the chance to question on anything I have, if they really do, I better have the answer with me and be as much as confident as possible when I present or stand out.

Susanna McLean - Manager at Century 21 Leading Edge Realty Inc.Susanna had been Susanna had been working in banking and real estate for over 30 years, and she re-minds me about how I should achieve my goals step by steps, don’t rush, sometimes when rushing on things, it’s more likely to be screw up. So do things slowly in order, with passion and patient, it will be there.

EncounterThe most important encounter for me is time management. I have a really bad time management skill that makes me really hard to break my work schedule down, and that leads to working non-stop before the deadline with not too good quality works.

The importance of time management is to give myself a better break down on works, and to focus on specific thing one at a time in order to create better work quality.

Personal Development PlanPersonal development plan really helped me through the semester, I get back in touch with my old colleagues when I was doing my internship and talked to them a lot about how they have been doing after I left and back to school. And I still reminding myself on develop on my own web-site. Keeping myself in track on what I’m looking for and what I really want to do for a living in the future.

Breathing/Centering/MindfulnessThe breathing exercise I found it really useful to calm myself and refresh my mind when I’m in a bottle neck of creativity. Take a short while to quiet down, listen to the sound from environment can make my mind empty for a while, stopping my mind from mess for a little bit.

When doing the bWhen doing the breathing exercise, it’s better for me to close my eyes and have some soft music going on, it helps my nerves to relax, also to keep myself calm from my anger. The longer I breath, the better I calm, so I can think without the previous complications. Sometimes when I try to think of ideas for too long I got stuck and the breathing exercise really helped me out.

Guest SpeakerI enjoyed the time with Chris Sams, he is a really interesting person and his passion really get in the atmosphere! The improv with him is really fun and I feel I’m jumping out from my boundaries! The activities we had I thought they were all like elementary games but they all ended up bring out an unexpected effects.

The idea of doing impThe idea of doing improv is not just to have fun, but also to bring out the inside of us to show the world. I found that when we are doing improv, especially when everybody is doing together, it’s easier to participate than read ourselves and following instructions to do improv, it’s always better to have a lead/host. Chris is a really passionate person and his voice has a magic for people to do what he said (for sure it’s about improv).

Linkedin

No PhoneNowadays people can hardly live without cellphone. When I’m eating dinner or do anything, people around me cannot put down their phone and this really bugs me. I wonder if I’m living in a world that I need to communicate with people, or in a world that communicate with a mobile devices. I enjoyed the moment while I won’t hear a ringtone, or a buzz.

Get Get real social connection but not just texting or inbox people on their social network interfaces. People really need to get out physically to the world to breath fresh air and talk with real people, that’s real communi-cation.

MantraThink before speak.

This mantra I set This mantra I set for myself is really working, I didn’t notice about how was my behavior and how’s language can be sue as a weapon before. I’m more concerning about my language and how to interpret/ phrase in dif-ferent ways can mean totally different. In order to have people listen to me and trust me, first of all I really need to control myself and think clearly before speak.

ConclusionAfter the semester, I learned the proper way of presentation to show my confident and professional using my body gesture. The art of presenta-tion is not just about persuasive our point of view to others and making them believe at us, but to create a better communication environment in order to have common understanding. The skills to communicate with other is as important as your presentation skills, along with a comfort-able body position can let people feel more comfortable when they are listening/ watching your presentation.

The fun part about being a presenter is to observe audiences, how’s their reaction and if they like my presentation or not. Doing presenta-tions can get the most realistic feed back from audiences in real time. And being an advertising planner, doing presentations can also observe the crowd’s reaction from a smaller portion compare to the real market, so we can have an idea of how to tweak things in a better way or how to achieve to reach maximum target audiences.