Art of Advertising
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Transcript of Art of Advertising
![Page 1: Art of Advertising](https://reader035.fdocuments.net/reader035/viewer/2022070523/58ed84cd1a28ab72578b4619/html5/thumbnails/1.jpg)
Art
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Art?
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The DefinitionThe expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power. Reflects and belongs to the period and culture from which it comes from
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The Definition
Works produced by human creative skill and imagination.
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Art?
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Art?
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Advertising
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Advertising
Advertising is fundamentally persuasion and
persuasion happens to be not a science, but an
art. - William Bernbach (Higgins)
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What Makes It ArtA combination of creativity, imagination and
skill
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What Makes It ArtA combination of creativity, imagination and
skillElevates your thinking, appeals to your
feelings
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What Makes It ArtA combination of creativity, imagination and
skillElevates your thinking, appeals to your
feelingsReflects and belongs to the period and culture
from which it comes from
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What Makes It ArtA combination of creativity, imagination and
skillElevates your thinking, appeals to your
feelingsReflects and belongs to the period and culture
from which it comes fromIs often controversial
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Controversial
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Controversial
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Thank you.
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Marcantonio, Alfredo and David Abbott. Remember Those Great Volkswagen Ads? London: Merrell, 2014. Print.
Kleiman, Philip. Advertising Inside Out. London: Virgin Books, 1978. Print.
Higgins, Dennis. The Art of Writing Advertising. Chicago: Advertising Pub, 1968. Print.
Williams, Eliza. How 30 Great Ads Were Made. Hong Kong: Laurence King, 2012. Print.
Works Cited