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Art in the Box - The creative dynamics of corrugated cardboard.pdf
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In-Out Design Section Digital Print Date: July 2013
Art in the Box The creative dynamics of corrugated cardboard
C orrugated cardboard sheets are big business. Leading the
pack, with 47 years of
experience, is Corrugated Supplies
Company (CSC). Based in Bedford
Park, Illinois, their name has
become one of quality recognition
in performance and technology.
2005 brought opportunity to CSC
with the expansion of a second
plant, located in New Haven,
Indiana. Six years later, in 2011, a third plant burst into
life, in Cullman, Alabama.
High‐precision machine lines take different grades of
paper and mold into perfect corrugated form,
engineered for stability. With the assistance of high‐
pressure steam, pressure and starch‐based adhesive, no
less than a scientific measure of balance is
used. Software that can do everything, from reading
pressure gauges to formulating quality‐control reports,
ensures millions of corrugated cardboard sections.
Continued next page →
Most people give little thought to corrugated cardboard that makes cardboard boxes, providing a protective structure for everyday supplies or more delicate wares. Starting with a simple pine tree, the transformation is fascinating to watch. Any creative venture that begins with a raw, natural source, and then made into a strong and functional product, earns the honor of being called a magnificent work of art. The intuition is uncanny, and the evolution, remarkable.
Art in the Box Continued from cover page
CSC offers the beginning of a miraculous flow of products
that are taken for granted in our society. Companies like
Welch Packaging, take corrugated sections and artfully weave
into boxes, containers and colorful displays.
Welch is headquartered in Elkhart, Indiana, with
operating divisions in Chicago, Detroit, Indianapolis,
Cleveland, Dayton, Cincinnati, Toledo and Columbus.
Everything from stock boxes for shipping and custom made‐to
‐fit designer boxes to colorful stand‐up displays, are created
through a host of artisans, designers and skilled technicians.
Then there is Indianapolis, Indiana based Arrow Container
(arrowcontainer.com), which is another fine example of how
designing and manufacturing corrugated containers and
cartons are leaving a footprint of quality and longevity to the
much‐needed industry.
With a combined experience of over 100 years in consumer‐
oriented service, Arrow is an invaluable fixture to the area.
Growing up with corrugated cardboard, they have been able
to add variety to
the business for a
one stop shop. In
addition to
designing and
creating custom
forms, they also
carry foams, tapes,
stretch films,
plastics, kits and
assemblies.
Corrugated
cardboard has been
a defining method
in proving that
creativeness can be
very resourceful.
Over 40 years ago,
Architect Frank
Gehry designed
the Wiggle Chair, which was made completely out of
cardboard. Always known for being ahead of his time, artists
are finally catching up with dramatic sculptures and furniture
pieces, using corrugated cardboard.
“Cardboard Shoes” has become a classic
of Mike Leavitt
(intuitionkitchenproductions.com), a
whimsical, multi‐talented artist and
sculptor. His ʹbig kid toysʹ has taken the
hip‐hop world by storm, using functional
corrugated cardboard as a creative tool.
This Seattle‐based artist is guaranteed
to leave an impression on your playful
side. From Nike President Mark Parker
to London galleries, taking a bit
of reality and transforming into
a frozen era, Leavittʹs creations
are memorable.
Sculptor Jozef Sumichrast,
Lake Forest, Illinois, discovered
corrugated cardboard to be the
perfect media for taking one
dimension to as many as three
dimensions. Layers, that are
flexible enough to work with,
enable him to create curvature
and a sense of movement in
dimension. Further encased in
wax or bronze, Sumichrast has
presented several natural
sculptures in Chicago area parks; in fact, his “Narrow Horse”
was selected to be placed in Lincoln Park at West Webster
Avenue and North Lincoln Park West.
Another fine example is Ivan Parati’s SandPaper modular
sofa that is constructed from corrugated cardboard and
recycled
paper. This green
building design is
just one of
hundreds of ideas
now taking
shape, by using
an old idea.
Since 1884,
when a Swedish
chemist, by the
name of Carl F.
Dahl, first discovered the simplistic art form of pulping wood
chips into a strong, tear resistant material. Since then, the
world has been transformed into a more productive place. By
using three layers of brown Kraft paper and weaving into a
corrugated texture, paper can be changed into a lightweight,
tear resistant and substantially firm material.
As corrugated cardboard becomes even more dynamic in
form and perfection, those entrepreneurial thoughts by the
technological and artistic minds produce an endless array of
many more creative and practical uses for this material,
including the vision of CSC’s CEO John Potocsnak of a near
future of 10 manufacturing plants, as I see
it, is not his ‘Impossible Dream’ –
moreover those reachable stars.
With driven companies like Corrugated
Supplies Company, Welch Packaging and
Arrow Container, they are able to expand
on natural resources in a positive
way. Just imagine the future ideas that
are possible, with corrugated cardboard,
as we continue to grow toward a greener
way of life.