ART BIENNALE EXPERIENCE · Instagramers to celebrate the Biennale with Laguanlonga. Tell 'your' Art...
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ART BIENNALE EXPERIENCE 9 - 12 may 2017
Transcript of ART BIENNALE EXPERIENCE · Instagramers to celebrate the Biennale with Laguanlonga. Tell 'your' Art...
A R T B I E N N A L E E X P E R I E N C E9 - 12 may 2017
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From May 9 to 12, 2017 the format dedicated to Art Biennale.
International influencers will take part, seen by hundreds of thousands followers
Their images of Venice will reach millions of people around the world. People who are interested in culture, tourism & lifestyle.
Venezia da Vivere organises
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A unique format together with local and international influencers, in Venice during the vernissage of Art Biennale. The project connects our brand partners to tourism, culture and lifestyle.
Influencers and online followers discover the experiences and hidden gems of the area and produce photo content and unique videos for the social network and our online guide to Venice, and to its exhibitions, art installations and places to visit.
Art Biennale Experience
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The Art Biennale Experience happens sailing on board of the yacht of Lagunalonga, lead by the architect Francesco Calzolaio, expert in environmental matters. A discovery of the hidden gems of the Venetian Lagoon.
Life on water
Lagunalonga
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co-Sponsor of Art Biennale Experience
Live an authentic Venetian Experience, explore the Lagoon, visit the Biennale thanks to Lagunalonga yacht.
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o b j e c t i v e s
TARGET BRANDING VISIBILITY
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associate your brand values to the city of Venice and to the world of contemporary art,
tourism and lifestyle that you encounter at Biennale.
narrate the product and service in an innovative way
increase brand visibility targeting an international
audience attentive to tourism and culture with spending
capabilities.
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A launching event in Venice with the press and International Instagramers, on board of the yacht of Lagunalonga.
Action 1 - The launch event
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Discover a secret Venice with Lagunalonga and Linssen.
Action 2: Lagunalonga and the lagoon
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A story of the Biennale's vernissage told live by the Influencers on board of the Lagunalonga yacht.
A perfect way to live a shared experience of Venice and Art Biennale: with comfort and elegance, lead by Francesco Calzolaio, an expert of Venice and its lagoon.
Action 3: Discover Biennale
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Lagunalonga will be able to use the images taken to create posts on their corporate sites.
Action 4: enjoy the story
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A meeting with the local community of Venetian and Veneto region Instagramers to celebrate the Biennale with Laguanlonga.
Tell 'your' Art Biennale with Lagunalonga. Call to action to participate: follow Lagunalonga social media accounts, use their corporate hashtags, tag their accounts with your photos.
The authors of selected photos will participate to a Cocktail with the Instagramers and they will receive a free half-day tour.
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A selection of images to be shown in an exhibition to narrate the experience and connect it to Lagunalonga.
Action 6: exhibi t ion
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The Instagramers
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They are the new international stars of Digital Photography. They communicate in an innovative language and reach an audience interested in creativity and culture.
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The most current social network 600 millions active users per month 300 millions active users per day 80 millions pictures posted per day
14 Venezia da Vivere organised in 2015 the Art Biennale Instameet together with the fashion label Barena Venezia. The results were: 44 millions impressions on Instagram and Twitter Reach of 6,7 millions 1929 total number of pictures posted 30 invited Instagramers 370 additional Instagramers used the project's hashtag
The event was published on the Instagram blog 40,000,000 readers Published on the Instagram account 137 millions followers
Twitter 14,065 retweets and mentions
www.veneziadavivere.com 50,000 page views on pages with related content.
01/06/15 21.31Real-time Tracker: #artbiennaleinstameet - Keyhole
Pagina 1 di 2http://keyhole.co/realtime/3TFdjm/artbiennaleinstameet
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1,929posts
401users
6,723,255reach
43,735,859impressions
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Timeline
# of Posts
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May 1May 4
May 7May 10
May 13May 16
May 19May 22
May 25May 28
May 310
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Top Posts Klout
Recent
May 3 1,7241,724 Artsy @artsy A final shot from #ArtsyHQ before we head to Venice foropening week of @la_biennale_di_venezia. What would youlike to see? Follow along with #BiennaleArte2015 and@veneziadavivere's #ArtBiennaleInst...
Apr 30 1,4911,491 Marco Valmarana @marcovalmarana Waiting for #ArtBiennaleInstameet #BiennaleArte2015#Biennale2015 #BarenaVenezia #igersitalia #igersvenezia
May 1 1,2191,219 Lorenzo Cinotti @celestalis Waiting for #artbiennaleinstameet with @veneziadavivere#biennalearte2015 #BarenaVenezia #celestalisblue
May 1 1,0891,089 Marco Valmarana @marcovalmarana Can't wait for #ArtBiennaleInstameet #BiennaleArte2015#BarenaVenezia
May 3 982982 Maria Smirnova @maka_smirnova My dear friends! Venice is getting ready for
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veneziadavivere.com
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Original Posts RTs Replies
16%
83%
Most Influential Klout Frequency Recent Users
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Real-time Tracker: #artbiennaleinstameet
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Date Range
Apr 25 - Jun 1
Real-time Tracking Historical Data Upgrade Support [email protected]
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Instagram blog
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The story has also appeared on the Instagram account and blog
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Value: 9.000€ + Vat
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Laura Scarpa + 39 392 9208567 [email protected] instagram.com/veneziadavivere
Lorenzo Cinotti + 39 393 9628255 [email protected] instagram.com/celestalis
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