Art and Media Communications II
description
Transcript of Art and Media Communications II
![Page 1: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/1.jpg)
![Page 2: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/2.jpg)
Welcome to the Post-Summit!
• How have you used technology to tell a story?
• What do you hope to learn in this session?
![Page 3: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/3.jpg)
“Technology is the campfire around which we tell our
stories.”−Laurie Anderson
![Page 4: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/4.jpg)
Agenda10:00-10:20 Introduction & Background10:20-10:30 First Semester Overview10:30-11:30 Activity: Installation11:30-12:00 Lunch12:00-12:10 Intro. to Transmedia Storytelling12:10-12:20 Second Semester Overview12:20-1:20 Activity: Transmedia Storytelling1:20-1:30 7E Lesson Framework Analysis1:30-1:40 Implications for the Classroom1:40-2:00 Resources, Questions & Closing
![Page 5: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/5.jpg)
![Page 6: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/6.jpg)
“We are now in the middle of a second Gutenberg shift from book fluency to screen fluency, from literacy to visuality.”- Kevin Kelly, Senior Editor of WIRED
![Page 7: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/7.jpg)
![Page 8: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/8.jpg)
• Media are converging
• Participatory culture is on the rise
• Design thinking is beginning to drive businesses
• Screens are replacing texts as primary tools of communication
An Unprecedented Opportunity
![Page 9: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/9.jpg)
![Page 10: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/10.jpg)
IBM 2010 Global CEO Survey
1,500 leaders60 countries
Creativity is the #1 leadership competencyfor the future.
![Page 11: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/11.jpg)
Creative Problem Solving
![Page 13: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/13.jpg)
![Page 14: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/14.jpg)
![Page 15: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/15.jpg)
Innovative Course Description
• TEA-Approved Innovative Course• Available 2012-2013 School Year• PEIMS #N1170145 Abbreviation: ARMECOM2• State Elective Credit: 1
![Page 16: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/16.jpg)
Texas Policy Support: Standards
Texas Essential Knowledge and Skills for Fine Arts
Texas Essential Knowledge and Skills for Technology Applications
Texas College and Career Readiness Standards
![Page 17: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/17.jpg)
Essential Knowledge and Skills
1. Perception & Information Acquisition2. Creative Expression & Communication3. Historical/Cultural Studies4. Response, Evaluation, and Media Literacy5. Problem Solving6. Participatory Culture
![Page 18: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/18.jpg)
Scaffolding & Alignment
1. Visual Culture & Identity2. Imagination & Ideas3. Collaboration & Communication4. Social Relevance & Community
1. Exploring Personal Memory2. Imagining New Worlds3. Creating Immersive Stories4. Feeding Collective Intelligence
AMC I
AMC II
![Page 19: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/19.jpg)
“Participatory culture shifts the focus of literacy from one of individual expression to community involvement.”− Henry Jenkins
![Page 20: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/20.jpg)
Core Media Literacy Skills
• Play
• Performance
• Simulation
• Appropriation
• Multitasking
• Distributed Cognition
• Collective Intelligence
• Judgment
• Transmedia Navigation
• Networking
• Negotiation
![Page 21: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/21.jpg)
Conceptual Framework with Core Literacy Skills
![Page 22: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/22.jpg)
AMC II Progression
![Page 23: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/23.jpg)
Module 1: Exploring Personal Memory
![Page 24: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/24.jpg)
Module 1: Exploring Personal Memory
• Lesson 1: Shadowboxing• Lesson 2: Shadowbox Scenes• Lesson 3: Hidden Worlds and Secret Lives
![Page 25: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/25.jpg)
Module 2: Imagining New Worlds
![Page 26: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/26.jpg)
Module 2: Imagining New Worlds
• Lesson 1: Altered Environments and World Building
• Lesson 2: Idea Lab – Group Installation Brainstorm
• Lesson 3: Site-Specific Installation
![Page 27: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/27.jpg)
“The artist’s world is limitless. It can be found anywhere, far from where he lives or a few feet away. It is always on his doorstep.”
−Paul Strand, American photographer and filmmaker
![Page 28: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/28.jpg)
Activity: Site-Specific InstallationTask: Alter this environment using materials & responding to word on index card at your table.
5 min 5 min 15 min 15 min
Brainstorm Concept
Sketch, Negotiate,Distribute Workload
Build &Create Art
Evaluate and modify, finalize building
Timeboxing – Short sprints to reach “impossible” goalsBrainstorming & creative production technique based on work of Mihaly Csikszentmihalyi (Flow)
![Page 29: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/29.jpg)
![Page 30: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/30.jpg)
What is transmedia storytelling?
• Complex worlds
• Multiple entry points
• Multiple media formats
![Page 31: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/31.jpg)
Basic Structures of a Story
• Exposition – where a story starts• Plot• Setting• Character• Rising Action• Falling Action• Climax• Resolution or denouement
![Page 32: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/32.jpg)
Freytag’s Pyramid: The Story Arc
![Page 33: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/33.jpg)
Written Texts, Printed Media, Film/Video
Games, Hypertext and Online Media
Linear vs. Non-linear stories
![Page 34: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/34.jpg)
Creating the Multiverse
a multiverse is defined as “an infinite realm of being or potential being of which the universe is regarded as a part or instance.”
![Page 36: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/36.jpg)
Module 3: Creating Immersive Stories
![Page 37: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/37.jpg)
Module 3: Creating Immersive Stories
• Lesson 1: Introduction to Transmedia Storytelling – Creating the Multiverse
• Lesson 2: Telling Digital Stories Through Video• Lesson 3: Online Blogs & Cultivating Fan
Fiction
![Page 38: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/38.jpg)
Module 4: Feeding Collective Intelligence
![Page 39: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/39.jpg)
• Lesson 1: Interactive Stories and Game Designs• Lesson 2: The “Happening”• Lesson 3: Reflections – Digital Portfolio
Assembly
Module 4: Feeding Collective Intelligence
![Page 40: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/40.jpg)
Activity: Transmedia Storytelling
• Create a poster to represent and “pitch” your story as if to a producer.
• Build off of our installation in some way. • Each group will have 5 minutes to engage us
with their story.• Your media and constraints will vary by group.• Brainstorm, collaborate, negotiate, share• Work quickly – 40 minutes to poster
presentations
![Page 41: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/41.jpg)
7E Lesson Framework
![Page 42: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/42.jpg)
7E Lesson Analysis
• Review the lesson handed to you in terms of the 7E framework.
• With your partner, analyze how the lesson moves through the 7Es.
• What are some differences you observe between this model and other visual arts lessons you have seen in the past?
• What might be some of your predictions on how these changes impact the learning experience?
![Page 43: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/43.jpg)
Implications for the Classroom
• With a partner from a different group, discuss the process you used to generate your story ideas and think through how you might guide a group of students through the actual creation of these projects.
• What modifications to your classroom or instruction might need to be made to help students be successful with lessons like these?
![Page 44: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/44.jpg)
![Page 45: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/45.jpg)
Lessons Learned continued
• Work with tech staff in advance• Download, test, practice using software• Don’t forget the small stuff—where to save
files• Create weblists in advance• Review best practices in social media• Don’t be afraid of loud and messy group work
![Page 46: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/46.jpg)
Technology & Supplies• Art room & materials• Digital cameras (still and video)• LED projector• Internet connection• Computers• Color printer
![Page 47: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/47.jpg)
Website: www.txartandmedia.org
![Page 48: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/48.jpg)
Website: www.txartandmedia.org
![Page 49: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/49.jpg)
The Big Picture
![Page 50: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/50.jpg)
Questions?
![Page 51: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/51.jpg)
Contact Information
Texas Cultural Trust823 Congress Ave., Suite 650Austin, TX 78701http://txculturaltrust.org/
Amy Barbee, Executive [email protected]
Caroline Hammond, Project [email protected]
![Page 52: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/52.jpg)
Resources for Learning7035 Bee Cave Rd. #101 Austin, TX 78746www.resourcesforlearning.net
Linda Wurzbach, [email protected]
Judy Jennings, Director of Assessment/[email protected]
Amy Guadagnoli, Director of Creative [email protected]
Contact Information
![Page 53: Art and Media Communications II](https://reader037.fdocuments.net/reader037/viewer/2022110303/54c036954a7959ae478b457c/html5/thumbnails/53.jpg)
Martha Graham quote.
“There is a vitality, a life force, an energy, a quickening, that is translated through you into action, and because there is only one of you in all time, this expression is unique.”
−Martha Graham