Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fresh EAST 2014
Art and Design will be your best story tellers
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Transcript of Art and Design will be your best story tellers
Art Design
The Best Storytellers for your brand-
&
Inspires Motivates
Drives Taste Drives Opinion
Sends Different Message
Sends Same Message
What it does?
Why Should you tell your story?
It is important in order to convey a sense of purpose and convince consumers that you are worth their time and money.- Marketing Week
Top storytelling brands
Apple
Cadbury
McDonald’s
IKEA
Brand Category Ranking
Charities
Retail
FMCG
Restaurant
1234
Art Design
Impact made by&
It Inspires and Motivatespeople towards your
Brand
Creates an environment for interpretation and discussion
on your product
Universal appreciation of efforts and skills
It sends a message thatyour business is
unique and user specific
Customer satisfaction increases
Reputation increases in the market
Builds a taste and opinion on your product
S
Delicious bar
Delicious world
N
SE
W
Del
icio
us
Fac
tory
Delicio
us
Chocola
tesD
ELC
IO
U
Up S
Delicious!!!
How can you tell a brand story throughArt
Choco
How can you tell a brand story throughDesign
Delicious World
Welcome to the world ofDelicious Chocolates
MilkChocolate
SweetChocolate
BittersweetChocolate
Fact
ory
to
the
wo
rld
A great story always initiates personal connection and inspires action, finally takes audience on a journey with your brand.
http://www.triconinfotech.comf i/triconinfotech /company/tricon-infotech-pvt.-ltd
Resources:http://mashable.com/2014/05/06/design-content-marketing-brandspeak/http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.articlehttp://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/http://pixabay.com/en/
Disclaimer: This infographic is not a decisive model, but rather the origin point for a conversation, so let’s be open-minded!
Art makes them curious
Curiosity + First Impression = People dig your brand deeperS S
Designs give the first impression
Final Take!!
Daily Delicious
EuropeAsia
US
www.deliciouschocolate.com
f t i