Arsys at hp discovery emea 2011

©2011 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice 1


The information contained herein is subject to change without notice

arsys.es & HP 3PAR

Spain’s leading cloud & hosting service

enabled by HP 3PAR Utility Storage

Olof Sandstrom, Chief Operations Officer, arsys.es

Till Stimberg, Product Marketing Manager, HP Storage EMEA

Arsys 1

Our Journey

to the Cloud 2

Our Journey to the Cloud

In 2009, we set ourselves the challenge of changing our

traditional architecture to cloud architecture, without loss of

availability for our 250,000 clients

We had 3,500 live servers

– They occupied space in the Data Centre

– High energy bills

– 6 hours to deploy a machine (50 per month)

– Many hours spent on administration

– Our clients wanted more (capacity) for less (€)

– Some companies in the US already had Cloud Hosting services

How did we take our platform to the Cloud and set up a

Private Cloud?

• Initially we used a traditional architecture (DAS/ in-house

hosting)

• We started the project based on VMWare and shared storage,

until we opted for HP T400 3PAR

– DNS servers: from 75 to 10 servers

– Email servers: from 600 to 90 servers

– Shared hosting servers: from 324 to 40 servers

• At the end of phase one of the migration project: a ratio of 7:1

• We removed 860 servers (25 racks) from our IDC. We added

5 storage racks and improved the services

An example: We went from managing 2,000 email accounts per server to 20,000

860 fewer servers!!!

• Less power consumption

• Less technical space occupied

• More servers available to reuse

• Easier to manage for our technical departments

• Costs cut by €85,000/month

Without affecting the service of our 250,000 clients. Even improving service levels

With our experience, we decided to launch this service to our clients on

the mass market:

- CloudBuilder IaaS solution, chosen as the platform for the European

Union's Cloud Project

- New Managed Hosting business division targeted at Major Accounts

Most importantly... What would have happened if we

had not ventured to change to Cloud?

– Today we would have 3,000 live servers

– We would have invested €11 million (new

servers, new DC and electricity)

– It would take us hours to provision a server

– We'd need more HR

– We wouldn't compete in the international

IaaS market

We continued to lead, because we ventured into the

Cloud

Operational

advantages

•900 fewer server operating platforms

•Reduced provision times: from 6 hours to 7 minutes

•Widespread high availability and DRP

•Efficient maintenance and patching

•Improved security management

Economic

advantages

Reduced costs and investment:

more than €10,000,000 in the last 2 years

Business

advantages

•European pioneers in IaaS platforms

•Launch of IaaS solutions (CloudBuilder) and PaaS

•40% of new business

•10% of the turnover in the first financial year

•More than 1,000 clients with Cloud products

•Major product improvements for all clients

HP 3 PAR:

Why? 3

How we chose the

providers at Arsys

– Magic quadrants

– Proof-of-concept tests on three

providers

– Parameters: Practicality, Service

and Cost

In this case, the lowest operating costs

offset the higher initial investment

Why we chose HP 3PAR

– Ease of scalability

– Performance

– Efficiency

• Ease of provisioning

• Optimization of service levels

• Adaptive Optimization and

Dynamic Optimization features

– Ease of management

– FC/ iSCSI

Adopted solution

– Two HP 3PAR T400 storage systems. With dual

controller, 40 TB net and Adaptive Optimization

– DL580 servers with 4 x Intel Xeon X7560 CPU

(2.26GHz/8-core/24MB/130W) 640 GB RAM

– VMware vSphere

Results 4

Performance

4x better performance compared to our previous

systems,

And more... the systems are operating at half

capacity (2 controllers, but they can be increased

to 4)

Lower management costs

– We have halved the number of hours of our

storage management technicians

– No calls to the help desk regarding poor

performance

Efficiency

– Thin Provisioning technologies allowed us to over-provision the space of some systems by up to

twice their real volume

– We delay the purchase of new storage by over-allocating resources

– Also, less space is required in the Internet Data Centre

– Reduced costs by optimizing tiering (Adaptive Optimization and Dynamic Optimization )

– By using Adaptive Optimization, and by buying SATA drives instead of FC, we've cut these systems'

operating costs by approximately 30%, without any noticeable impact on system performance

Outlook 5

Outlook

Virtualisation of:

Development and pre-production

environments, migrating from Legacy

Storage to 3PAR

Data Warehouse

Projects:

Introducing a Grid Computing system to

study malicious attack trends

New CloudBuilder developments



SUMMARY



Designed for virtual or cloud datacenters

HP 3PAR Utility Storage

MULTI-TENANT & SCALABLE Support unpredictable & mixed workloads

EFFICIENT Reduce acquisition and operational costs

AUTONOMIC Increase storage management efficiency

“4x better performance ... [while] the systems

are operating at half capacity [only] ...”

“... halved the number of hours of our storage

management technicians ...”

“No [more] calls to the help desk regarding poor

performance”

“... over-provision [...] by up to twice their real volume ...”

“ ... delay the purchase [...] less space is required in the

Internet Data Centre ...”

“... we've cut these systems' operating costs by

approximately 30% ...”



Designed for virtual or cloud datacenters

HP 3PAR Utility Storage

MULTI-TENANT & SCALABLE Support unpredictable & mixed workloads

EFFICIENT Reduce acquisition and operational costs

AUTONOMIC Increase storage management efficiency

FEDERATED

Workload balancing

across multiple systems

Data center level

capacity management

Do-it-yourself data

migration and tech

refresh



Private, public, hybrid – at your own pace

The transition to Cloud is real

– End2End Infrastructure of Storage, Servers & Networking

with HP Converged Infrastructure and Converged Systems

– End2End Management Software to move from managing

infrastructure silos to provisioning new services within minutes.

– Services & Consulting to help all phases of the journey: Evaluation,

design, implementation, operation, support

– Help cloud providers to drive more business with Partnership programs

like Cloud Agile

1

2

3

4

HP is your partner in all aspects of this journey


The information contained herein is subject to change without notice 22

Find out more

Attend these sessions Visit the exhibition, meet

the experts & see it live

After the event

Your feedback is important to us.

Please take a few minutes to complete this survey.

• BB4548: Why Converged Storage

is #1 choice for virtualisation

(Tue, Nov 29, 5:30pm)

• BB3739: Managing 3PAR utility

storage, storage chargeback

and billing in the private clouds

(Wed, Nov 30, 8:30am)

• TB3106: HP 3PAR - The technology

behind the leading storage system

for Virtual and Cloud Data Centers

(Wed, Nov 30, 11:45am)

• TB3565: Behind the cloudwash –

the realities of storage technology

for shared service (Thu, Dec 1, 9:00am)

• HP 3PAR and other HP

Storage Solutions in the

Converged Infrastructure

areal

• HP Cloud Solutions in the

Solutions Pavilion

• HP Converged Infrastructure News

around Virtualization and Cloud

www.hp.com/go/ci-news

• HP Storage Solutions:

www.hp.com/go/storage

• HP 3PAR Utility Storage

www.hp.com/go/3PAR

• Save 50% capacity with HP 3PAR

Get Thin Guarantee

www.hp.com/uk/streamline

http://www.hp.com/go/ci-news




http://www.hp.com/go/storage

http://www.hp.com/go/3PAR

http://www.hp.com/uk/streamline

http://www.hp.com/uk/streamline



THANK YOU

Arsys at hp discovery emea 2011

Technology

Transcript of Arsys at hp discovery emea 2011