Arsenic Brand Intro

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    ARSENIC MAGAZINE:SUPERIOR SOCIAL ENGAGEMENT OVER OLD MEDIA

    I N S T A G R A M E N G A G E M E N T

    I N S TA G R A M I S T H E B E S T S O C I A L A N D M O B I L E P L AT F O R M F O R B R A N D S T O R E A C H A U D I E N C E S T H AT A R E W I L L I N G T O E N G A G E . - FAST COMPANY

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    ARSENICTV ON SNAPCHAT IS A PHENOMENON

    43.1%

    100%MILLENIAL

    PENETRATION

    47%GROWTH

    56%GROWTH

    32.9%

    SNAPCHAT: #1 FASTEST GROWINGAPP IN WORLD

    ARSENIC: TOP 15 SNAPCHATS IN WORLD

    MAXIM COVETS ARSENICTV

    Top new media analyst (Rich Greenfield) has contacted us several times, because he believes ArsenicTV is defining the space

    He contends Snapchat will rival traditional television

    Biggest players in social are moving to short form content: Facebook, Vine, Instagram, Snapchat

    EMERGENCE OF SHORT FORM CONTENT

    Maxim Magazine: MaximTV

    Casey Neistat: CaseyNeistat

    LACMA Museum: LACMA_Museum

    Mike Platco: MPlatco

    Jerome Jarre: JeromeJarre

    Shawn McBride: Shonduras

    Chris Carm: ChrisCarm

    Anastasia Ashley: AnastasiaAshley

    Arsenic: ArsenicTV

    Dasha Batelle: Dabttll

    Miley Cyrus: MileyxxCyrus

    Chance The Rapper: TheAcidRapper

    Rihanna: Badgalrihanna

    Blake LIvely: LivelyBK

    Selena Gomez: SelenaGomez

    The 15 Snapchat Accounts You Should Follow

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    SNAPCHAT: MOST MEANINGFUL ENGAGEMENT

    S N A P C H A T C O M M A N D S S U P R E M E F O C U S

    N O M O R E M U L T I - T A S K I N G

    P A R A D I G M - D E F I N I N G M A R K E T I N G V A L U E

    UNL I K E T RAD I T I ONAL ADVERT I S I NG , S NAPCHAT MAKES I T I M POSS I B L E TO

    MULT I -TASK

    750K FOR 24 HOUR SNAPCHAT ADVS .

    E S PN MONDAY N I GHT FOOTBAL L 4 00K

    WE ARE E VEN MORE VA LUABLE P ER I M PRE SS I ON B ECAUSE WE R E TARGETED

    A LONG L I F E STY L E A ND SNAPCHAT O F F ER I NG I S S CAT TERSHOT

    V I EWERS MUST HOLD DOWN CONT I NUOUS LY

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    ARSENIC: THE EXAMPLE TO FOLLOW

    LEADING TREND-FORCASTER CITESARSENIC AS BRAND ROLE-MODEL

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    ARSENIC: A CULTURAL PHENOMENON

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    AND WERE JUST GETTING STARTED!

    Even at this stage, our growth continues to explode.

    IG F

    OLL

    OW

    ERS

    JU L S EPT NOV JAN MAR MAY JUL SE P T NOV JAN2013 2014 2 0 15

    0

    200

    1 00

    4 00

    300

    ACTUAL INSTAGRAM GROWTH

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    SOCIAL PROOF:THE MOST EFFECTIVE FORM OF MARKETING

    Social proof is: The positive influence created when

    someone finds out that others are doing something.

    [Social proof through] earned media offers the highest value to both brands and consumers

    due in part to its trust-ability and growing reach

    - T E C H C R U N C H

    - A D A G E

    30%

    92%of people trust

    organic content in Social Media more than any other form

    of advertising (Klout)

    Millennialsspend

    of their time digestinguser generated

    content (Ipsos MediaCT)

    7 in 10millennials on social media are influenced

    to complete a purchase because of something their

    friend posted (eMarketer)

    Nearly

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    ARSENICS MODEL MAKES IT THE MOST POWERFUL FORM OF SOCIAL PROOF POSSIBLE

    T H E C R O W D I S T H E C O M P A N Y O U R E A R N E D M E D I A I S E X T R A O R D I N A R Y

    S U P E R I O R C O N S U M E RC R E D I B I L I T Y

    UNL I K E T RAD I T I ONAL MAGAZ I N E S ,WE DON T TA LK AT OUR AUD I ENCE . . .

    WE L E T OUR AUD I ENCE TA LK TO EACH OTHER

    100K Submissions of user generated content

    Over 150K Comments on Instagram

    Over 3.5M Likes on Instagram

    Our content is user-created = real

    We have the power to mine our user submissions for assets featuring your brand to deliver maximum social proof

    We can also mobilize our community to create new assets featuring your brand

    Grassroots community-based movement

    Powerful Brand Identity

    SUBMISSIONOur audience/users

    submit content in the form of pictures,

    video, articles, etc.

    FEEDBACKBased on our

    audience reaction we highlight

    the most liked submissions.

    CURATIONWe select the

    submissions which are on-brand.

    SHARINGWe share

    those selected submissions with

    our audience.

    Peer attention given to featured submissionsfuels further submissions and engagement.

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    NETWORK-AMPLIFIED REACH IS A GAME-CHANGER

    W E R E N O T A S O C I A L C E L E B R I T Y W E R E A H U B O F S O C I A L C E L E B R I T I E S W I T H A N A G G R E G A T E R E A C H O F O V E R 1 0 M

    TOTAL R EACH 1 0 . 5M

    ARSEN I C500K

    CONTR I BUTOR N E TWORK 5M

    PROJECT COL LABORATORS 5M

    3 R D - P A R T Y E N D O R S E M E N T I S T H E M O S T P O W E R F U L F O R M O F

    I N F L U E N C E

    V I R A L / I N T E R A C T I V E C O M M U N I T Y

    A R S EN I C CONTR I BUTORS E NDORSEMENTS P ROPE L V I RA L NATURE O F O F B RAND COL LABORAT IONS

    D E S I R E TO B E TOWARD I NNER C I RC L E I N CENT I V I S E S COOPERAT ION

    AR S EN I C HAS 75 0 M I L L I ON V I RA L I M PRE SS I ONS

    T RAD I T I ONAL MED I A B ROADCASTS I N ONE D I R ECT ION , W I TH L I T T L E OR NO I N T ERACT ION

    T RAD I T I ONAL MED I A B ROADCASTS I N ONE D I R ECT ION , W I TH L I T T L E OR NO AUD I ENCE I N T ERACT ION

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    ARSENIC ENCOMPASES 360 DEGREES OF CONSUMER TOUCHPOINTS

    DESKTOP

    EVENTS/EXPERIENTIAL

    SOCIALMEDIA

    VIRAL MOBILE

    PEER TO PEERPOINT OFPURCHASE

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    REACH CUSTOMERS:WITH MORE POWER FOR LESS MONEY

    T R A D I T I O N A L P R I N T M A G A Z I N E M E D I A P L A T F O R M

    WHAT : Full Page Ad

    ORGAN I C : No

    AB I L I T Y FOR CU STOMERS TO ENGAGE : None

    VALUE ADD : None

    COST : $ 1 4 0K

    REACH : 7 2 5 K

    COST : $ 2 0 - 1 0 0K (VARIES BY ACTIVATION)

    REACH : 7 5 0K

    WHAT : Brand Activation

    ORGAN I C : Yes

    AB I L I T Y FOR CU STOMERS TO ENGAGE : Engage with your customers on the most popular platforms

    they use (instagram, snapchat, etc) Creates opportunity to go viral digitally You can measure engagement and how well received

    activation is Ability to bring into physical world with an event component Campaigns adaptive in real time to customer feedback Customers share and friends can observe their engagement Ability for customers to participate

    VALUE ADD : You receive access to our expertise in social/digital media

    strategy We craft your campaign in collaboration with you We tap into our influencer network to expand reach 30 years combined experience in digital media, commercials

    and film

  • B I L LY HAWK IN SBRAND STRATEGY L EADER ,CO - FOUNDER

    Agent at CAA. Worked directly with Will Smith, Spike Lee, JJ Abrams, Rosario Dawson, Eva Longoria, Eric Singer (Oscar nom., American Hustle), John Ridley (Oscar win, 12 Years a Slave), and many others.

    Associate at Morgan Stanley Tech-Media M&A, JD, Harvard Law School (Editor Law Review), University of Michigan Business School (Graduated with Highest Distinction).

    AMANDA M I CA L L E FHEAD OF P RODUCT ION ,

    CO - FOUNDER

    Board member of Jamak, the largest privately owned silicone manufacturing company in the nation, with offices in the US, UK, China & Hong Kong; Reata Restaurant ($ 1OMM annual revenues), as well as 4 other boards with holdings in real estate, manufacturing and automotive.

    Independent producer of Digital Media, Commercials, Music Videos & Film. Financed and produced over 20 production in 12 years.

    GERARD ADAMSADV I SORY BOARD(D I G I TA L MED I A E X P ERT )

    Co-Founder of Elite Daily

    Elite Daily was founded in 2012. Within 2 years they hit 60 million unique visitors per month. Described as The Voice of Generation Y its been compared to Huffington Post for millennials.

    Elite Daily was recently purchased in all cash deal by UK based Daily Mail for $47 million.

    JAM I E GUT FREUNDADV I SORY BOARD( BRAND ING E X PERT )

    CMO for Deep Focus where she focuses on marketing and business development for the agency.

    Frequent public speaker for events including Googles Think Shopper, The Milken Institute Global conference, UCLA Anderson School of

    Management and the ICSC Global Retail conference.

    Early pioneer in digital content and commerce, worked for Microsoft, Expedia and Prodigy.

    While at Saatchi & Saatchi in London, she led campaigns for Lufthansa, Procter & Gamble Europe, and the Summer Olympics in Barcelona.

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    POWERFUL BRANDING TEAM

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    CONTENT CREATION & CURATION ALONG EVERY DIMENSION

    S H O R T F I L M E X E C U T I O N

    S T I L L I M A G E

    B T S V I D E O C R E A T I O N

    W R I T T E N C O N T E N T

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    CONTACT INFO

    Amanda MicallefAmanda@ArsenicMag.com

    (310) 701-7559

    ArsenicMag.com

    mailto:Amanda%40ArsenicMag.com?subject=http://ArsenicMag.com