Arsenic Brand Intro
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ARSENIC MAGAZINE:SUPERIOR SOCIAL ENGAGEMENT OVER OLD MEDIA
I N S T A G R A M E N G A G E M E N T
I N S TA G R A M I S T H E B E S T S O C I A L A N D M O B I L E P L AT F O R M F O R B R A N D S T O R E A C H A U D I E N C E S T H AT A R E W I L L I N G T O E N G A G E . - FAST COMPANY
ARSENICTV ON SNAPCHAT IS A PHENOMENON
SNAPCHAT: #1 FASTEST GROWINGAPP IN WORLD
ARSENIC: TOP 15 SNAPCHATS IN WORLD
MAXIM COVETS ARSENICTV
Top new media analyst (Rich Greenfield) has contacted us several times, because he believes ArsenicTV is defining the space
He contends Snapchat will rival traditional television
Biggest players in social are moving to short form content: Facebook, Vine, Instagram, Snapchat
EMERGENCE OF SHORT FORM CONTENT
Maxim Magazine: MaximTV
Casey Neistat: CaseyNeistat
LACMA Museum: LACMA_Museum
Mike Platco: MPlatco
Jerome Jarre: JeromeJarre
Shawn McBride: Shonduras
Chris Carm: ChrisCarm
Anastasia Ashley: AnastasiaAshley
Dasha Batelle: Dabttll
Miley Cyrus: MileyxxCyrus
Chance The Rapper: TheAcidRapper
Blake LIvely: LivelyBK
Selena Gomez: SelenaGomez
The 15 Snapchat Accounts You Should Follow
SNAPCHAT: MOST MEANINGFUL ENGAGEMENT
S N A P C H A T C O M M A N D S S U P R E M E F O C U S
N O M O R E M U L T I - T A S K I N G
P A R A D I G M - D E F I N I N G M A R K E T I N G V A L U E
UNL I K E T RAD I T I ONAL ADVERT I S I NG , S NAPCHAT MAKES I T I M POSS I B L E TO
MULT I -TASK
750K FOR 24 HOUR SNAPCHAT ADVS .
E S PN MONDAY N I GHT FOOTBAL L 4 00K
WE ARE E VEN MORE VA LUABLE P ER I M PRE SS I ON B ECAUSE WE R E TARGETED
A LONG L I F E STY L E A ND SNAPCHAT O F F ER I NG I S S CAT TERSHOT
V I EWERS MUST HOLD DOWN CONT I NUOUS LY
ARSENIC: THE EXAMPLE TO FOLLOW
LEADING TREND-FORCASTER CITESARSENIC AS BRAND ROLE-MODEL
ARSENIC: A CULTURAL PHENOMENON
AND WERE JUST GETTING STARTED!
Even at this stage, our growth continues to explode.
JU L S EPT NOV JAN MAR MAY JUL SE P T NOV JAN2013 2014 2 0 15
ACTUAL INSTAGRAM GROWTH
SOCIAL PROOF:THE MOST EFFECTIVE FORM OF MARKETING
Social proof is: The positive influence created when
someone finds out that others are doing something.
[Social proof through] earned media offers the highest value to both brands and consumers
due in part to its trust-ability and growing reach
- T E C H C R U N C H
- A D A G E
92%of people trust
organic content in Social Media more than any other form
of advertising (Klout)
of their time digestinguser generated
content (Ipsos MediaCT)
7 in 10millennials on social media are influenced
to complete a purchase because of something their
friend posted (eMarketer)
ARSENICS MODEL MAKES IT THE MOST POWERFUL FORM OF SOCIAL PROOF POSSIBLE
T H E C R O W D I S T H E C O M P A N Y O U R E A R N E D M E D I A I S E X T R A O R D I N A R Y
S U P E R I O R C O N S U M E RC R E D I B I L I T Y
UNL I K E T RAD I T I ONAL MAGAZ I N E S ,WE DON T TA LK AT OUR AUD I ENCE . . .
WE L E T OUR AUD I ENCE TA LK TO EACH OTHER
100K Submissions of user generated content
Over 150K Comments on Instagram
Over 3.5M Likes on Instagram
Our content is user-created = real
We have the power to mine our user submissions for assets featuring your brand to deliver maximum social proof
We can also mobilize our community to create new assets featuring your brand
Grassroots community-based movement
Powerful Brand Identity
submit content in the form of pictures,
video, articles, etc.
FEEDBACKBased on our
audience reaction we highlight
the most liked submissions.
CURATIONWe select the
submissions which are on-brand.
those selected submissions with
Peer attention given to featured submissionsfuels further submissions and engagement.
NETWORK-AMPLIFIED REACH IS A GAME-CHANGER
W E R E N O T A S O C I A L C E L E B R I T Y W E R E A H U B O F S O C I A L C E L E B R I T I E S W I T H A N A G G R E G A T E R E A C H O F O V E R 1 0 M
TOTAL R EACH 1 0 . 5M
ARSEN I C500K
CONTR I BUTOR N E TWORK 5M
PROJECT COL LABORATORS 5M
3 R D - P A R T Y E N D O R S E M E N T I S T H E M O S T P O W E R F U L F O R M O F
I N F L U E N C E
V I R A L / I N T E R A C T I V E C O M M U N I T Y
A R S EN I C CONTR I BUTORS E NDORSEMENTS P ROPE L V I RA L NATURE O F O F B RAND COL LABORAT IONS
D E S I R E TO B E TOWARD I NNER C I RC L E I N CENT I V I S E S COOPERAT ION
AR S EN I C HAS 75 0 M I L L I ON V I RA L I M PRE SS I ONS
T RAD I T I ONAL MED I A B ROADCASTS I N ONE D I R ECT ION , W I TH L I T T L E OR NO I N T ERACT ION
T RAD I T I ONAL MED I A B ROADCASTS I N ONE D I R ECT ION , W I TH L I T T L E OR NO AUD I ENCE I N T ERACT ION
ARSENIC ENCOMPASES 360 DEGREES OF CONSUMER TOUCHPOINTS
PEER TO PEERPOINT OFPURCHASE
REACH CUSTOMERS:WITH MORE POWER FOR LESS MONEY
T R A D I T I O N A L P R I N T M A G A Z I N E M E D I A P L A T F O R M
WHAT : Full Page Ad
ORGAN I C : No
AB I L I T Y FOR CU STOMERS TO ENGAGE : None
VALUE ADD : None
COST : $ 1 4 0K
REACH : 7 2 5 K
COST : $ 2 0 - 1 0 0K (VARIES BY ACTIVATION)
REACH : 7 5 0K
WHAT : Brand Activation
ORGAN I C : Yes
AB I L I T Y FOR CU STOMERS TO ENGAGE : Engage with your customers on the most popular platforms
they use (instagram, snapchat, etc) Creates opportunity to go viral digitally You can measure engagement and how well received
activation is Ability to bring into physical world with an event component Campaigns adaptive in real time to customer feedback Customers share and friends can observe their engagement Ability for customers to participate
VALUE ADD : You receive access to our expertise in social/digital media
strategy We craft your campaign in collaboration with you We tap into our influencer network to expand reach 30 years combined experience in digital media, commercials
B I L LY HAWK IN SBRAND STRATEGY L EADER ,CO - FOUNDER
Agent at CAA. Worked directly with Will Smith, Spike Lee, JJ Abrams, Rosario Dawson, Eva Longoria, Eric Singer (Oscar nom., American Hustle), John Ridley (Oscar win, 12 Years a Slave), and many others.
Associate at Morgan Stanley Tech-Media M&A, JD, Harvard Law School (Editor Law Review), University of Michigan Business School (Graduated with Highest Distinction).
AMANDA M I CA L L E FHEAD OF P RODUCT ION ,
CO - FOUNDER
Board member of Jamak, the largest privately owned silicone manufacturing company in the nation, with offices in the US, UK, China & Hong Kong; Reata Restaurant ($ 1OMM annual revenues), as well as 4 other boards with holdings in real estate, manufacturing and automotive.
Independent producer of Digital Media, Commercials, Music Videos & Film. Financed and produced over 20 production in 12 years.
GERARD ADAMSADV I SORY BOARD(D I G I TA L MED I A E X P ERT )
Co-Founder of Elite Daily
Elite Daily was founded in 2012. Within 2 years they hit 60 million unique visitors per month. Described as The Voice of Generation Y its been compared to Huffington Post for millennials.
Elite Daily was recently purchased in all cash deal by UK based Daily Mail for $47 million.
JAM I E GUT FREUNDADV I SORY BOARD( BRAND ING E X PERT )
CMO for Deep Focus where she focuses on marketing and business development for the agency.
Frequent public speaker for events including Googles Think Shopper, The Milken Institute Global conference, UCLA Anderson School of
Management and the ICSC Global Retail conference.
Early pioneer in digital content and commerce, worked for Microsoft, Expedia and Prodigy.
While at Saatchi & Saatchi in London, she led campaigns for Lufthansa, Procter & Gamble Europe, and the Summer Olympics in Barcelona.
POWERFUL BRANDING TEAM
CONTENT CREATION & CURATION ALONG EVERY DIMENSION
S H O R T F I L M E X E C U T I O N
S T I L L I M A G E
B T S V I D E O C R E A T I O N
W R I T T E N C O N T E N T