Around The Track_Social Integration
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Around The Track Social Integration
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Transcript of Around The Track_Social Integration
Around The Track Social Integration
Around the Track Social PlatformBased off the concept of the ‘Around the Horn’ show, Around the Track is a social platform that combines real-time conversations from fans on
Twitter with the live broadcast from ESPN’s talent on NASCAR Countdown.
TRACK
AROUND THE
Around the Track: Studio Integration
NASCAR Now:Fans are given a call-to-action during the 10AM NASCAR Now, asking them to tweet #AroundtheTrack for a chance to see their topic of choice discussed by NASCAR analysts during the NASCAR Countdown Show
NASCAR Countdown:During the live broadcast of NASCAR Countdown, fan tweets are aggregated on a virtual screen in the studio, and talent has an ‘around the horn’ discussion about the days trending topics
Programming: Sprint Cup OnlyFlight: During the final 10 races of “The Chase.”
On-Air Feature ExecutionNASCAR Now Feature Execution:• Content: Promotion of the fact that fans can tweet their topic they want to see
discussed before the day’s race. May also include fan tweets and reactions.• Lower-third graphic panel with sponsor logo with callout to vote and instructions, i.e.
“To get a chance to get have your topic discussed on NASCAR Countdown, tweet #AroundtheTrack and your thoughts about today’s race for a chance to see your tweet discussed on NASCAR Countdown.” • Audio lead-in from studio talent• Airs minimum of 1x per show• No commercial adjacency
Mockup for presentation purposes only
On-Air Execution
NASCAR Countdown Feature Execution: Keyable full-screen graphic of an aggregated twitter feed of all the trending topics of the day using the #AroundtheTrack hashtag to be used as a reference for talent. Content: Reveal of the top trending fan tweet or tweets aggregated throughout the day that used the #AroundtheTrack hashtag. Talent then discusses the chosen topic in an ‘around the horn’ style conversation. Execution may also include additional fan tweets and reactions.
• Front end animation with sponsor logo and audio mention lead-in from studio talent – i.e. “Here are today’s trending topics from Around the Track
• Lower-third insert graphic with sponsor logo and text containing the winning tweet, and the topic being discussed by talent.
• Airs 1x per telecast• No commercial adjacency
Why-Buys: Topic Flexibility
Social discussions can be modified to include relevant conversation-starters based on the days race.
Example – Driver Standings• First 26 races for points:• #1-#36• Final 10 Races for the Sprint Cup Championship:• #1-#10
Call-to-Action Tweet: “Let us know which driver you predict will take the #1 spot and who will be #36/#10. Tweet #AroundtheTrack and your thoughts about today’s race for a chance to see your tweet discussed on NASCAR Countdown.”
Why-Buys: Sponsor Customization
Sponsors can provide a custom animation (i.e. Ideal for auto sponsors) to introduce the #AroundtheTrack virtual twitter feed and discussion topic on NASCAR Countdown• Front-end animation • Sponsor-provided animation to come across screen to reveal
graphic• Audio lead-in by talent – i.e. “Let’s take a look at what’s trending in
today’s Around the Track twitter feed…”
*Aflac execution provided as an example for mock-up purposes only. Subject to Production approval
