Focus Group Discussion Outline/Timeline

Company: Around CampusNote: This outline/timeline is to be used by the moderator during the focus group.

1. 5 minutes warm upa. As people arrive, have download app and confirm with email, say we’ll

come back to it later don’t look at it, invite them to get the pizza and get settled

b. Welcome. This is my research team, Caleb, Aaron, and Brandon, and we want to thank you for coming today.

c. What is your name, your major, and an interesting fact about yourself?2. 5 minutes explanation/intro

a. Start recording. Tell them being recorded.b. Independent group not getting paid by positive responses, we want your

honest opinion. If you don’t like it say so – so we can improve it3. 10 min planner

a. Does anyone here use a planner? i. What do you look for in a planner?

ii. Would you use a free planner instead, even if it had ads?b. Have any of you seen or used these before?

i. If used, Where did you get it?c. What are your thoughts on this planner?d. Would you use this planner?

i. If yes, Would you pay attention to the advertisements?1. Would they impact your purchases?

ii. If not, Would you use it if it contained coupons that are relevant to you?

1. What coupons would be relevant to you?e. Does anyone have any final comments about the planner, and are there

any suggestions you have for improving it?4. 10 min app

a. Ask them to pull out there phones and open up the app. b. What are your thoughts about UConnection?

i. What do you like about it?ii. What do you dislike about it?

iii. Would you use it? 1. If yes, Why would you use it?2. If not, Would you use UConnection if these ads were

relevant to you?a. What ads would be relevant?

iv. Do you have any final comments or suggestions about how to improve UConnection?