Arnaud BOURGE - AIR FRANCE - Conference Media Aces 25 Oct. 2012
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06/26/20 22 1 De l’hyper Global au Local …
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Présentation faite par Arnaud BOURGE (AIR FRANCE) chez UBIFRANCE, le 25 octobre 2012
Transcript of Arnaud BOURGE - AIR FRANCE - Conference Media Aces 25 Oct. 2012
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De l’hyper Global au Local …
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Une communication définie en fonction de différentes attentes…
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Une présence multi-plateformes sociales…
Globales
Spécifiques
Locales
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SOGLOCAL, de l’hyper Global au Local ….
One to all One to many One to few One to one
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SOGLOCAL, de l’hyper Global au Local ….
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SOGLOCAL, de l’hyper Global au Local ….
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SOGLOCAL, de l’hyper Global au Local ….
One to all One to many One to few One to one
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1.Pre travel 2.Travel 3.Post travel
KPI’s
Acknowledgment
Solution or latest information
• 1 operational team in Wembley (ENG)• 1 operational team in Montreuil (FRA)• 1 coordination team (CDG)
Servicing actionServicing info
Servicing info
Servicing action
One to all One to many One to few One to one
SOGLOCAL, de l’hyper Global au Local ….
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