Armr-Moto Brand Book

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BATTLE :READY

description

ARMR-Moto motorcycle clothing brand book.

Transcript of Armr-Moto Brand Book

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The ulTimaTe WarriOr leaves NO OpeNiNgs. exCepT iN his miNd...R i d e w i t h i n t e n s i t y, w i t h p a s s i o n , w i t h o u t l i m i t s , e x p e r i e n c e t h e m a g n i t u d e o f v a s t l a n d s c a p e s , t h e m a j e s t y o f t h e m o u n t a i n r a n g e s , t h e f e r o c i t y o f s u b - t r o p i c a l p l a n e s . J o u r n e y t h r o u g h r o u g h t e r r a i n , g l i d e t h r o u g h i c e w a t e r a n d f l y t h r o u g h f i r e . E x p e r i e n c e t h e i n e x h a u s t i b l e f e r v o u r o f a d v e n t u r e u n b o u n d e d b y r e s t r a i n t , b e r e a d y f o r a n y t h i n g , r e a d y f o r t h e f i g h t . P r e p a r e f o r t h e b a t t l e . t h i n k l i k e t h e w a r r i o r. c h o o s e y o u r w e a p o n s . c h o o s e A R M R M o t o .

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i n n e r s t r e n g t h c o m e s f r o m a n i n d e s t r u c t i b l e v i g o u r, w h i c h f i l l s t h e w a r r i o r w i t h c o u r a g e , p o w e r i n g h i m t o c o n f r o n t f e a r, p a i n , d a n g e r a n d u n c e r t a i n t y u p o n t h e b a t t l e f i e l d . K e e p y o u r i n t e r n a l f a i t h s t r o n g w i t h t h e a s s u r a n c e o f y o u r e x t e r n a l s h i e l d i n g f r o m A R M R .

A R M R p r o v i d e t h e u l t i m a t e i n r i d e r p r o t e c t i o n . I n s p i r e d b y t h e d i v e r s e l a n d s c a p e s a n d c l i m a t e s o f J a p a n A R M R d e v e l o p e d t h e M u l t i - S e a s o n L i n e r ( M S L ) d e v i s e d i n i t i a l l y f o r e x t r e m e a d v e n t u r e r s w h o n e e d e d t o t r a v e l a s l i g h t a s p o s s i b l e w h i l s t r e m a i n i n g c o m f o r t a b l e b a t t l i n g t h r o u g h m a n y d i f f e r e n t c l i m a t e z o n e s a n d o v e r a m u l t i t u d e o f c h a l l e n g i n g t e r r a i n .

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a WarriOr musT Take Care ThaT his spiriT is Never brOkeN...

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t h e s a m u r a i w a r r i o r m u s t p o s s e s s t h e q u a l i t i e s o f r e s i l i e n c e , s t r e n g t h a n d r o b u s t n e s s . H e m u s t b r a v e a l l t h e c h a l l e n g e s t h r o w n a t h i m i n c o m b a t . H i s m i n d m u s t b e s h a r p a n d a g i l e i n o r d e r t o r e a c t a g a i n s t a d v e r s i t y. t h e f o c u s s e d m i n d i s a t e s t o f d u r a b i l i t y a n d u n n e r v i n g d e t e r m i n a t i o n . A R M R a p p a r e l i s m a d e f r o m t h i c k , t o u g h s y n t h e t i c f a b r i c b u i l t t o w i t h s t a n d t h e b a t t l e . i t i s a n i n d e s t r u c t i b l e f o r c e , d e s i g n e d t o e n d u r e .

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The fOCussed miNd CaN pierCe ThrOugh sTONe...

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viCTOriOus WarriOrs WiN firsT aNd TheN gO TO War, While defeaTed WarriOrs gO TO War firsT aNd TheN seek TO WiN.

t h e w a r r i o r m u s t t a k e i n s p i r a t i o n f r o m n a t u r e , h e r p o w e r d e r i v e s f r o m h e r e v e r e v o l v i n g v e r s a t i l i t y . i n b a t t l e y o u m u s t u s e y o u r i n t u i t i o n t o o u t w i t t h e e n e m y. to b e a b l e t o m o v e a n d r e a c t t o o b s t a c l e s a n d a d v e r s i t y f r o m m o m e n t t o m o m e n t , y o u n e e d a g a r m e n t w h i c h m o v e s w i t h y o u , i t m u s t n o t h i n d e r y o u r a t t a c k . M i n d a n d b o d y m u s t w o r k a s o n e .

T h e l i g h t w e i g h t S a m u r a i a r m o u r a l l o w e d t h e w a r r i o r t h e f r e e d o m t o f u l f i l h i s m u l t i t u d e o f t a s k s . T h e A R M R E x a c t F i t S y s t e m ( E F S ) p r o v i d e s t h e r i d e r w i t h a l l t h e a d j u s t a b i l i t y n e e d e d t o e n s u r e a f i t t a i l o r e d t o y o u r b o d y s h a p e . A l l o w i n g y o u t o f i n d o p t i m a l c o m f o r t a n d f l e x i b i l i t y w h e n r i d i n g . P r e p a r e y o u r s e l f f o r t h e t w i s t s a n d t u r n s o f b a t t l e .

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mOve sWifT as The WiNd aNd ClOsely-fOrmed as The WOOd. aTTaCk like The fire aNd be sTill as The mOuNTaiN...

P r e p a r a t i o n i s t h e k e y t o v i c t o r y. H e w h o w a s t r a i n e d h i m s e l f t o p e r f e c t i o n h a s n o t h i n g t o f e a r u p o n t h e b a t t l e f i e l d . H e m u s t b e w e l l e q u i p p e d , h i s w e a p o n s m u s t b e a t h a n d r e a d y t o s t r i k e . to e n s u r e y o u a r e r e a d y f o r a l l t h a t m a y f a l l i n y o u r p a t h A R M R h a v e e n s u r e d t h a t a l l o u r g a r m e n t s w o r k t o s u i t y o u r p r a c t i c a l n e e d s .

W a t e r p r o o f p o c k e t s a n d l a r g e r s t o r a g e a r e a s a l l o w t h e r i d e r t o e a s i l y a c c e s s h i s t o o l s a n d g a d g e t s s o h e i s r e a d y f o r a n y t h i n g .

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TOmOrrOW’s baTTle is WON duriNg TOday’s praCTiCe...

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embraCe The fOrCe Of NaTure...E x t r e m e a d v e n t u r e r s n e e d t o t r a v e l a s l i g h t a s p o s s i b l e w h i l s t r e m a i n i n g c o m f o r t a b l e b a t t l i n g t h r o u g h m a n y d i f f e r e n t c l i m a t e z o n e s a n d o v e r a m u l t i t u d e o f c h a l l e n g i n g t e r r a i n .

A R M R ’s t e c h n o l o g i c a l l y a d v a n c e d c l o t h i n g i s d e s i g n e d t o p r o t e c t t h e w e a r e r a g a i n s t e x t r e m e w e a t h e r c o n d i t i o n s t o k e e p t h e r i d e r w a r m a n d d r y o n t h e i r j o u r n e y. S p e c i a l l y d e s i g n e d f o r m o t o r c y c l e w a r r i o r s ; A R M R ’s r a n g e i s b u i l t t o e n d u r e .

ENDURE

armrTex WaTer-prOOfiNgARMRTEx is ARMR’s own brand entry-level waterproof system. Designed to provide just the same performance benefits as DRY TEK,

ARMRTEx keeps the rider cool and dry in exactly the same way - allowing sweat vapour to pass one way but stopping rain coming back in the other.

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dry TekDRY TEK is a high quality fabric especially designed to keep motorcycle riders dry and comfortable. The core technology consists a high absorption fabric which ‘wicks’ moisture away, and

a breathable membrane which allows that moisture to escape and quickly evaporate on the garments surface. Additionally, DRY TEK materials are waterproof and wind-resistant.

Tls Triple seam TeChNOlOgyTLS provides extra durability and endurance for even the most intrepid ARMR warriors. Essentially a three-fold stitching technology, TLS gives garments

a super strong seam structure. This provides additional strength and support within your motorcycle garment which dramatically reduces the risk of tearing around critical ‘high-wear’ areas of the body, such as the elbows and knees.

ARMR WATER CONTROLARMR garments utilise 3 different water control technologies which all feature breathable membranes which allow sweat out whilst stopping rainwater getting in. Choice of material is specified by ARMR designers depending on garment type and intended usage:

msl mulTi-seasONal liNerMSL consists of 3 layers: The jacket outer, a removable Dry-Tek waterproof and breathable membrane layer, and finally a base Thermoline

liner. The thermal and waterproof layers can easily be removed depending on the weather. This technology is ideal not only for riders who choose to ride all year round but also for distance riders who find themselves riding through climate extremes from bitter, icy cold to hot and sunny conditions all in one day.

reissa® WaTer-prOOfiNgREISSA® is Armr’s premium trademarked waterproof fabric. REISSA® has outstanding waterproofing qualities and achieves ultra-high vapour

transmission thanks to a breathable hydrophilic polyurethane membrane. This extremely durable material is designed to provide real comfort in extreme weather conditions.

deTaChable ThermOliNe liNerA heat retaining thermal inner liner designed to keep the rider warm, this liner can easily be removed for milder riding conditions

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preserve, defeNd aNd shield...to v e n t u r e b r a v e l y i n t o t h e u n k n o w n r e q u i r e s p r e p a r a t i o n . s a f e t y i s k e y f o r a n y w a r r i o r, A R M R c l o t h i n g p r o v i d e s t h e u l t i m a t e p r o t e c t i o n t o s h i e l d a g a i n s t a d v e r s i t y.

R i d e s a f e i n t h e k n o w l e d g e t h a t A R M R g a r m e n t s a r e d e s i g n e d t o g i v e t h e h i g h e s t l e v e l o f p r o t e c t i o n . A l l g a r m e n t s a d h e r e t o E u r o p e a n S a f e t y S t a n d a r d s a n d h a v e a d u r a b l e , t o u g h o u t e r s h e l l t o s a f e g u a r d t h e r i d e r i n b a t t l e .

PROTECTION

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visiON TeCh refleCTive paNelsMany ARMR garments now feature ScotchliteTM or Vision Tech reflective visibility panels, which are fully integrated into the design. Reflective material

enhances your safety at night and in low visibility situations, creating a bright image by returning light back to its original source.

efs exaCT fiT sysTemEFS provides the rider with all the adjustability needed to ensure a fit tailored to their body shape, allowing all riders to find optimal comfort. EFS critically enables a level of adjustment at 4 key

areas; neck, arm, waist and hem. These are all ‘critical zones’ which can allow ingress of water, rain, snow and UV rays; compromising the entire garment, and spoiling your riding enjoyment.

Ce markARMR equipment features a whole range of protective armour depending on a garments intended use and desired performance characteristics. These include systems for shoulder, elbow,

forearm, back, hip, knee and lower leg protection. ALL ARMR impact protectors are manufactured to a very high quality, and ALL meet or exceed relevant European safety standards relating to motorcyclists protective clothing, each protector tested by measuring transmitted forces when impacted by a falling mass. The ‘CE’ mark is your guarantee of EEA regulatory conformity - ALWAYS insist on it.

armr ballisTiC NylONA thick, tough, synthetic nylon fabric originally developed by the DuPont corporation as a material for flak jackets to be worn by WWII airmen to protect them from flying debris

and fragmentation caused by bullet or artillery shell impacts. The material can be produced in differing weights, or ‘denier’ (Dn) which is a measure of the linear mass density of the fibres. ARMR designers specify denier carefully to ensure just the right balance of flexibility, weight and protection depending on a garments intended use.

ael armr eleCTrO lumiNesCeNCeARMR have devised a battery powered safety light system called ‘AEL’ (ARMR Electro Luminescence) which can be built into the garment itself. Unlike gas charged or filament

bulbs, AEL utilises phosphorescent materials which glow when exposed to a small electrical current. AEL bulbs are cool, low power and can be physically very thin (almost ribbon like), which makes the system ideal for integration into ARMR garments. The light given off by AEL garments is also very soft, with no irritating glare. Presently AEL is an optional extra on the Katsura jacket.

3d bubble baCk

ARMR’s 3D ‘Bubble Back’ technology comprises of an insert consisting of multiple air pockets to create a ‘layer’ of fresh air within the garment. This allows air to circulate through the garment keeping

you cool, comfortable and as a result less fatigued.

flOW WiTh WhaTever may happeN, aNd leT yOur miNd be free: sTay CeNTered by aCCepTiNg WhaTever yOu are dOiNg. This is The ulTimaTe.

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NOW ChOOse yOur WeapONs: