ARM in competition with x86 on COM solutions

ARM in competition with x86 on COM solutions

ICC Media, July 2014Gerhard SzczukaPortfoliomanager COM, SBC, Motherboards, PC104

The pulse of innovation- 2

On the way to a complete solution

Carrier BoardB-plus SMARCpico-Carrier

FPGA, ASICs,…

BIOS, Firmware,…

Operating System

GUI, Application

Drivers

03.07.2014

Computer-on-ModuleKontron SMARC-sAMX6i

ServicesSoftwarePlatforms

Silicon


Parallel TFT display bus MIPI display interface

Camera interfacesMultiple SPI links

Multiple SDIO interfacesNo bulky therma solution

Many USB (8 lanes)Lots of PCI Express (6 lanes)PCI Express graphics (16 lanes)LPC (an x86 only bus)…..and more

Key Feature Differences

03.07.2014

AR

M +

X86

+

Designed for mobility» Mobile / portable application requirements

» Housing constraints» Feature set» Thermal limits» Power / battery life

» ARM processor based & optimized for low-power mobile apps

ARM COM Designs requires fewer pins and lower cost power circuitry


» Powerfull SoC with comparable feature sets

» Second and third source for a previous proprietary industry

» ARM SOC offers largely unknown features than x86

» ARM processor based & optimized for low-power mobile apps

» COM Express® pin-out is optimized for x86 features» Q7 is originally developed for x86» nanoRisc represent a ARM module concept» SMARC is developed specialy for ARM purposes

Why ARM on standardized COM?

03.07.2014

The pulse of innovation

Standardized COM for X86 and ARM Designs

Module Pins Size Area Vin

nanoRISC 230 pins 70 mm x 50 mm 3500 mm2 5V

SMARC™ (short) 314 (285) pin 82 mm x 50 mm 4100 mm2 3.0 – 5.25V

COM Express Mini 220 pin 84 mm x 55 mm 4620 mm2 4.75 – 18V

Q7 230 pin 70 mm x 70 mm 4900 mm2 5V

MXM 2 (GPU card) 230 pin 82 mm x 70 mm 5740 mm2 6 - 20V

MXM 3 (GPU card) 314 pin 82 mm x 70 mm 5740 mm2 7 – 20V

SMARC™ (full size) 314 (285) pin 82 mm x 80 mm 6560 mm2 3.0 – 5.25V

MXM 3 (Big GPU card) 314 pin 82 mm x 100 mm 8200 mm2 7 – 20V

COM Express Compact 440 pin 95 mm x 95 mm 9025 mm2 12V

COM Express Basic 440 pin 125mm x 96 mm 11875 mm2 12V

+ a huge number of other standardized and proprietary Formfactor and designs

03.07.2014


Feature overview

COM Express® Type 6

COM Express® Type 10

Q7 min/max

SMARC min/max

Connector 440 pin 220 pin 230 pin 314 pinParalell LCD 0/1LVDS 0/1 0/1 0/2 0/1eDP see LVDS see LVDS see LVDSDDI 0/3 0/1HDMI see DDI see DDI 1 0/1DP see DDI see DDI 0/1 optionalVGA 0/1CAM 0/2Par.CAM Support 0/1Ethernet 1 1 0/1 0/1PCI Express 1/8 1/4 0/4 0/3PCI Express Grafic 0/1USB 2.0 4/8 4/8 3/8 2/3USB 3.0 0/4 0/2 0/2 0/2SATA 1/4 1/2 0/2 0/3Audio 0/1 0/1 0/1 0/1I2S 0/1 1/3SPI 1/2 1/2 0/1 2SPDIF 0/1I2C 1 1 1 4LPC 1 1 0/1Serial 0/2 0/2 0/1 2/4CAN 0/1 0/1 0/1 0/2GPIO 8 8 0/12+4SDIO 0/1 0/1 0/1 1SDMMC/eMMC 0/1AFB 0/20 (USB3.0)

03.07.2014

COM Express® compact

COM Express® mini

Q7SMARCSmall size


ARM Single Core

ARM Dual Core

ARM Quad Core

X86 multi Core

Intel® Atom™Next Gen

Intel® Atom™ Bay TRail

i.MX6

Cortex A9 800MHz

Cortex A9 800MHz

Cortex A9800MHz

Tegra 3

Cortex A9 1.2GHz

AM3874

Cortex A8 800MHz/1GHz

Technology Overview: SMARC®

03.07.2014


01234567

Graphics

0

2

4

6

TDP

Processor Positioning

Lower is better

Higher is better

01234567

CPU Performance

0123456

Price

03.07.2014


Board Level Products based on Intel® Atom™ Bay Trail

COM Express® compact

COM Express® miniPico-ITX

Mini-ITX

Q7

SMARCSmall size

03.07.2014

SMARCFull size


» Find out for what reasons exactly you want to have a COM or a Motherboard design

» Find out what your complete ecosystem currently looks like, i. e. Operating System, Application Developer

» Find out the volume, you are talking about

» Find out about power dissipation and mobility issues

» Find out what our end customers pays for

Key Decision Criteria

03.07.2014


Scenario 1:

» Your company currently uses COM Express® modules in high volume

» Your company uses Linux from the scratch.

» Software Application Developers are real “open source gurus”.

Future Way:

» Your company could select ARM modules for power dissipation, price or mobility reasons

» Due to broad Linux support, most of source code might be re-used

Common Scenario 1

03.07.2014


Scenario 2:

» Your company currently uses COM Express® modules in high volume

» Your company uses Windows Embedded Standard 7, WinXP Embedded.

» Software development and even drivers are done in house.

Think about:

» If you select ARM for any reason a switch in your Software Development is the consequence. Two software image branches (ARM and existing x86 solutions) must be maintained

» Operating System need to be switch, i. e. WEC7

Common Scenario 2

03.07.2014


Scenario 3:

» Your company currently use for special mobile applications ETX®

modules

» Standard-Software is installed by partner or 3rd party externally

Future way:

» Platform switch is recommended: COM Express® or ARM COM

» ARM is very interesting for mobility due to low power-consumption

» Check with your partners if they can handle ARM structure Alternatively: Ask your COM manufacturer for their Ecosystem for ARM modules.

Common Scenario 3

03.07.2014


Scenario 4:

» Your company build Industrial Standard PC or HMI based on COM Express®

» Operating System and Applications are installed mostly by customers

» Customers sometimes add additional customized hardware

Think about:

» x86 is an established system with many interfaces for extensions

» Customized Windows drivers (x86) may not be re-used on ARM

» Software Applications need to be recompile, customer needs to handle different images

» Windows Embedded Standard is NOT available for ARM

Common Scenario 4

03.07.2014


» ARM processors are powerful enough to drive a graphical user interface at very low power consumption, (Smartphone, Tablet)

» ARM delivers exceptional performance/watt ratio

» SOC performance with dual/quad core is comparable with ATOM range

» Extreme low power consumption at operation (<2W)

ARM Positioning

03.07.2014

ARM better serves Ultra Low-Power market requirements

» Extended temperature selections available

» Longevity up to 15 years

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Thank you for your attention

Gerhard Szczuka

Portfoliomanager

ARM in competition with x86 on COM solutions

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