ARLINGTON CITIZEN-JOURNAL ADVERTISING...
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2015 ARLINGTON CITIZEN-JOURNAL ADVERTISING
Transcript of ARLINGTON CITIZEN-JOURNAL ADVERTISING...
2015ARLINGTON CITIZEN-JOURNAL ADVERTISING
The Arlington Citizen-Journal is home-delivered to 89,000 households each Wednesday.
It is an edition of the Fort Worth Star-Telegram.
2201 N. Collins St. • Arlington, TX 76011PHONE: 817.987.6303 • FAX: 817.987.6325
arlingtoncitizenjournal.com
Local Retail Display Net Rates(Frequency contract rate)
Open Rate $27.00
4X $25.00
8X $23.00
13X $18.00
26X $16.00
52X $13.00
Non-Profit Rate $16.00
Pick Up Rate $14.00
Spot Color 20%
Process Color 30%
Premium Front Page Strip AdsNews Front 1X $1,750News Front 13X $1,500News Front 26X $1,250
News Front 52X $1,000
Classified RatesClassified contains 6 columns.
30 words or less $14.50
Each additional word 25¢
Bold-faced type $2.00
Attention getter $2.00
Borders $5.00
Display $18.00 pci
ROP DeadlinesProof: Wednesday, 5 pm prior to Pub. DateSpace: Thursday, 5 pm prior to Pub. DateDigital: Friday, 5 pm prior to Pub. Date
Classified Liner DeadlinesFriday 12 noon, prior to Publication Date
To place a classified liner ad call: 1-888-231-6793
Commission/TermsAll rates net cash with order until credit has been approved.
Political AdvertisingAll political advertising must, by law, be pre-paid. Rates charged for such ad-vertising is the same as the Local Retail Display Net Rates shown on this page. Political ads must by published with a paid-by disclosure statement. If a campaign committee places the advertisement, the treasurer’s name must appear with the committee’s mailing address. If a private party or the candidate is responsible for the placement of the advertisement, that person’s name and address must be published. For more information on political advertising, please call 817-390-7585.
Insert-Only RatesInsert rates are available upon request. Contact your account executive for details.
Insert Deadlines5pm Friday, 13 days prior to publication.
Delivery Address: Received at 3900 Plano Parkway, Receiving Doors 11 and 12
Plano, TX, 75075 Phone # 214-977-5354
Limits of LiabilityPublisher assumes no responsibility for the accuracy of any submit-ted (camera ready) advertising. In any case, publisher will not be responsible for errors in copy above and beyond the actual value of space occupied by erroneous copy. In the event of errors to prices, publisher agrees to submit a letter of correction in the business establishment concerned, but cannot be financially liable for any amount where items are sold at incorrect prices.
[Local retail display rates shown. National rate information available upon request.]
Arlington Citizen-Journal Distribution Map
Arlington Citizen-Journal (89,000 distribution)Arlington (76001, 76002, 76006, 76010, 76011, 76012, 76013, 76014,
76015, 76016, 76017, 76018, 76019)Kennedale (76060)
Pantego, Dalworthington Gardens
Expand Your Reach With DFW Online NetworkStar-Telegram.com and our DFW Online Network averages 2.2 million uniquevisitors and 21.1 million page views per month. Our DFW Online Network attracts more monthly unique visitors and we’re better balanced across DFW than The Dallas Morning News Online Network.Sources: Claritas; Scarborough, DFW Study (2012 R2-12); Alliance for Audited Media (formerly ABC) Audit Report for Star-Telegram (12 months ending March 31, 2012); Omniture/Catalyst reports; ComScore. Daily = Monday through Friday averaged. *Zone information based upon data for ZIP codes within, or partially within, Tarrant County only and thus sum of zones will not equal “full-run”.
TMC Total Results: Print and Deliver PackagesRates are per thousand and include printing and delivery for 70 lb. stock, up to 4/4. Frequency is based on the number of press runs in a year. Quantities are based on a single press run (mininmum print 35,000), which can be delivered over multiple dates with a per date minimum of 15,000 to be inserted.
Printing Deadlines70# Inserts & Print Only Products (except 11x17 Tri-fold w/bleed)
Copy Due for Proof: Monday 5pm, 2 weeks prior to week of insertionProof Out: Wednesday 8am, 2 weeks prior to insertion weekProof Due Back: Wednesday 3pm, 2 weeks prior to Insertion weekDigital Files Due*: Tuesday 5pm, 2 weeks prior to insertion week*This applies only to files that are digital ready, ie: they require no work to be done by design department.
Star Tabs Alliance, Arlington, Mansfield Weatherford,
Copy Due for Proof: 12 Business Days Prior Proof Out: 8am, 13 Bus. Days Prior Proof Due Back: 5pm, 13 Bus. Days Prior
Digital Files Due* 13 Bus. Days Prior
8 1/2” x 11” (non-bleed) • 8 3/8” x 10 7/8” (bleed)
Quantity 2X 4X
35,000 $46.00 $44.50
50,000 $42.00 $40.50
75,000 $40.50 $38.50
100,000 $39.00 $37.50
impress LOCAL:impress LOCAL combines the power of search and display ads with social targeting and reputation management tools in a customizable and local digital marketing platform.
Search MarketingSearch Engine Marketing delivers your message to consumers in their moment of need using keyword ad technology.
Social TargetingLeverage Facebook’s viral nature by targeting consumers around your business with adwords.
Reputation IntelligenceDiscover what your customers are saying about your business and boost SEO by insuring your business is listed accurately on all key digital directories.
Digital DisplayTarget consumers who are in the market for your product or service by geogra-phy or behavior based on what they are searching for or reading.
Detailed ReportingMake informed business decisions and track the success of your campaign with real-time data in an easy to understand reporting dashboard.
Custom Packages Available for Any Budget:Digital Only packages starting at $499 per month
Digital plus (2) 10” ads in a community newspaper starting at $699 per monthDigital plus (4) 10” ads in a community newspaper starting at $899 per month
Contact your account executive to see a sample reputation report and a customized campaign to reach your target audience.
*This applies only to files that are digital ready, ie: they require no work to be done by design department. **Proofs for DIGITAL FILES will only be provided if requested. ***Ad an ADDITIONAL WEEK to above deadlines for more than 4 pages.
• 88,000 weekly circulation.
• Distributed to Star-Telegram subscrib-ers and non-subscribing households each Wednesday.
• Median household income is approximately $60,000.
• Growth during the next five years is forecast at 9%.
Editor: Max Baker
Circulation: Christian Lee
Retail Advertising: Linda Wesson
Classified Advertising: 866-617-4816 or
Real Estate Advertising: Gary Cruse
Automotive Advertising: Gary Cruse
Our Staff:
arlingtoncitizenjournal.com817.987.6300
2201 N. Collins St., Suite 185Arlington, TX 76011
Additional Rates/Mechanical Requirements
Additional Rates
A. SPECIAL SERVICESDigital PDFBlack & White . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25Process Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100Additional charges may apply for transfer media.
B. PHOTOGRAPHYA complete range of photographic services are available, including products, people, store displays, architecturals, fashion, etc. on location or in-studio. Contact your Account Executive for more information.
1. These services are available to advertisers only.
2. Photo charges are to offset our cost of creating photographs for advertisers whose ads appear in our publications.
Photography Rates: Location StudioSingle photograph (1 hour) $100 $50Additional shots at same time $25 ea. $25 ea.Photo series (half day - 4 hours) $325 $250Photo series (full day - 8 hours) $575 $475
All photos taken by our staff are considered Copyright, Star-Telegram. If you desire use of these photos either for personal use or commercial use in other publications other than the Fort Worth Star-Telegram the following rates and policy applies.
Charges according to the following price list will be billed to your account:Electronic Files (CD Only) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250Prints for Web Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40
Credit must read: (photographer’s name), Copyright, Star-Telegram
In order to fill your request for a reprint of published pictures taken by a Star-Telegram advertising photographer, we must have a tearsheet or proof sheet of the picture taken and date of publication.
C. MULTIMEDIA AD FILESClients may purchase the ad files created by the Star-Telegram Multimedia Design Team for use on other websites.
These services are available to advertisers only.
Creative Charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65 per hour
Minimum of one hour required on all multimedia ads. This charge covers all copyrights for ads created by Star-Telegram Multi-Media Design.
Mechanical Requirements
A. PRINTING REQUIREMENTSCreative and production services for ad materials are available through the Advertising Graphic Services department, or through the website: star-telegram.com/mediakit
Printing Process: Offset, 85-line screenAll halftones should be created with a round or square screen for best reproduction.
B. STANDARD PAGE SIZESAll dimensions are same as printed size - 100% paste-up sizes. Picas Inches1 column . . . . . . 9p4.32 . . . . . . . . . . . . 1.56”2 columns . . . . . 19p4.56 . . . . . . . . . . . . 3.23”3 columns . . . . . 29p5.52 . . . . . . . . . . . . 4.91”4 columns . . . . . 39p6.48 . . . . . . . . . . . . 6.59”5 columns . . . . . 49p6.72 . . . . . . . . . . . . 8.26”6 columns . . . . 59p7.68p . . . . . . . . . . . . 9.94”Doubletruck add 6p (1”) for gutter. Full width Doubletruck = 125p3.36 (20.875”)Page depth . . . . . . . . . . . . . . 125p1.2 (20.85”)Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed at 11 inches.
C. TABLOID PAGE SIZES Picas Inches1 column . . . . . . 9p4.32 . . . . . . . . . . . . 1.56”2 columns . . . . . 19p4.56 . . . . . . . . . . . . 3.23”3 columns . . . . . 29p5.52 . . . . . . . . . . . . 4.91”4 columns . . . . . 39p6.48 . . . . . . . . . . . . 6.59”5 columns . . . . . 49p6.72 . . . . . . . . . . . . 8.26”6 columns . . . . 59p7.68p . . . . . . . . . . . . 9.94”Doubletruck add 6p (1”) for gutter. Full width Doubletruck = 125p3.36 (20.875”)Page depth . . . . . . . . . . . . . . 59p7.68p (9.94”)Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed at 11 inches.
D. SPADEAPage 1 (outside front) . . . . . . . . . . . . . . . 4.91” wide by 18.375” highNote: masthead runs across top 2.5” of spadea front and thus the shortened image height.Page 2 (inside front) . . . . . . . . . . . . . . . . 4.91” wide by 20.85” highPage 3 (inside back) . . . . . . . . . . . . . . . . 9.94” wide by 20.85” highPage 4 (outside back) . . . . . . . . . . . . . . . . 9.94” wide by 20.85” high
All pages are process color. Materials should be in a four page format; do not combine pages 2 and 3 into one ad unit.
Digital Ad Requirements effective 10/25/11
DEADLINEThe deadline for submitting digital files to the Star-Telegram is the Digital Copy deadline as indicated in the Star-Telegram Rate Book. The Star-Telegram assumes NO responsibility for files submitted late, incomplete, or incorrectly.
TECHNICAL SPECSFor newsprint or our 50/80 paper stock:
• 85 linescreen• Pages output to 1016 dpi imagesetter• Recommended values for toning are: Highlights, 0%-3%;
Shadows, 80%; Midtones, 30%• Maximum recommended ink density percentages: Cyan, 68; Magenta,
60; Yellow, 60; Black, 85.• 30% press dot gain @ 50% dot
For other paper stocks, please contact your Star-Telegram Account Execu-tive or Ad Design Team.
DESIGN REQUIREMENTS• DO NOT use black defined to contain other inks (rich black).• One ad per file.• Ads should be built to the correct publication size.• Extraneous information, boxes, etc., should be removed from the docu-
ment and pasteboard.• Color images must be CMYK tiffs or eps’s with binary compression.• Rescreened halftones must be used @ 100% to avoid moire.• Use other artwork @ +/- 20%. Artwork not meeting this
requirement should be resized in its native application or rescanned.
• For newsprint, resolution is 170-200 pixels/inch. For coated stocks, reso-lution is 300 pixels/inch.
• Colors should be defined as process (not spot).• Use specific typefaces; do not adjust fonts in style menu.• 10 point minimum size for reverse type. Avoid reversing
condensed and italic fonts.• 1 point minimum border size. Avoid “hairline” borders.
FILE DELIVERY• www.fwstads.com (follow the instructions for file upload on the
site)• Star-Telegram FTP Site
Hostname: ftp.star-telegram.com Username: adservice Password: ads
• AdSend (Site ID TXFOR)• Other internet-based ad delivery services:
Fastchannel - fastchannel.com AdTransit - adtransit.com Both offer easy registration, low-cost ad transmission, reliable delivery, and other benefits. Instructions are available at the web sites.
• CD Include hard copy proof of ad and printout of media contents - extra/un-needed ads, art, fonts, etc. should be removed. Media should be labeled with Advertiser Name, Insertion Date, and Star-Telegram Account Executive’s name.
FILE FORMATSAdobe Acrobat PDF Preferred -
(Acrobat 5.0/pdf 1.4 level compatibility)Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. For more info contact (817) 390-7076. Type I fonts recommended, and all fonts MUST BE EMBEDDED.
Other File Types: Macintosh Format Only:• QuarkXPress up to 7.x• InDesign up to CS5*• Illustrator CS4* eps
(outline fonts)• Photoshop CS4* eps
(recommended for art only)• EPS files created from other pro-
grams require approval from Dig-ital Services.
* NOTE: for all Adobe Applications the option to set “Implement Overprinting” must be selected. If it is not selected the Star-Tele-gram assumes NO responsibility if the ad publishes incorrectly.
NAMING CONVENTIONSUse the advertiser name (or abbreviation), the insertion date, and the file extension for document names. (Example: an ad for AllStar Pizza for May 1st: allstar0501.pdf)When sending a file other than a pdf include:• An “art” folder containing all images used• A “font” folder containing all printer and
screen fonts used.• No sublevel folders.
CONTACTSIf you have specific questions or need to send a test file contact your Star-Telegram Account Executive or contact Ad Production at (817) 390-7076.
Policy - General ProvisionsA. RATE INCREASES
The Star-Telegram reserves the right to revise advertising rates at any time. All contracts are accepted subject to this revision. Contracts must be completed within one (1) year from date of signing. Representatives of the Star-Telegram are not authorized to make any deviations from these published rates and regulations, orally or in writing.
B. ADVERTISING GUIDELINESThe Star-Telegram reserves the right to reject or revise any copy for any reason deemed material by the Publisher. In all cases, the advertiser assumes liability for the content of all advertising copy printed and agrees to hold the Star-Telegram blameless from all claims arising therefrom.In the event the advertiser has prepaid for advertising which is later rejected or cancelled by the Star-Telegram, the sole liability for such action by the Star-Telegram shall be a refund of the unused portion of the prepayment for such cancelled advertising. Advertiser shall not be entitled to any refund or credit for prepaid advertising which is cancelled by the advertiser after the first day of publication of the advertisement.The Star-Telegram reserves the right to review any advertising set to resemble news matter. Any advertising submitted in this style must, at a minimum, follow this criteria for consideration for publication: • Continuous border around entire ad that includes “advertorial” style
copy. PAID ADVERTISEMENT in all capital letters prominently featured at the top of the ad in at least 8 point bold type. These words must appear once for every two-column widths of the ad.
• Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used. • Ad may not use a news style byline or dateline.Free standing inserts which resemble editorial content, published by the Star-Telegram, are subject to review. The Star-Telegram reserves the right to accept or reject the insert. Advance copies should be received three weeks prior to insertion date for review.Any material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval. The Star-Telegram reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered rate.All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before publication for consideration by the Publisher.Advertisers warrant to the Star-Telegram that publication of any advertisement, including any photograph contained therein, shall not infringe upon any copyright held by another person.
C. ERROR RESPONSIBILITYThe Star-Telegram cannot assume responsibility for errors in advertisements, unless Advertising Graphic Services fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements, and then the Star-Telegram’s liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the advertisement in which the error occurs.Notice of errors must be given in time for correction before additional insertions are made. All errors in advertisements (claims for error adjustment) must be reported to the Star-Telegram within 30 days of publication. The Star-Telegram reserves the right to adjust only those errors reported within this specific period.No allowance will be made for errors that do not materially affect the value of the advertisement.On multiple insertion ads, credit for errors will be allowed on the first insertion only.In the event of non-publication of copy furnished, no liability shall exist on the part of the Star-Telegram, except that no charge shall be made therefore.Billing discrepancies must be resolved within the calendar year the error occurred.
D. COLOR AND INSERT CAPACITYAt certain times of the year, the company may reach its capacity to handle color advertising and preprinted inserts. The earlier reservations are submitted for these two areas, the less likely problems will occur. In the event that capacity is reached, advertiser requests for color and preprinted inserts will be filled on a priority basis.
E. PRINTING MATERIALSThe Star-Telegram cannot be responsible for printing material left with publisher for more than 30 days after publication unless instructions to return at advertiser’s expense are furnished with the order.
F. BILLED SPACE REQUIREMENTSAdvertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed at 11 inches.NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a full-run buy and not sepa-rate individual zone buys.
G. ADVERTISER RESPONSIBILITYAdvertiser and/or advertising agencies will assume liability for all content, including text and illustrations, and also assume responsibility for any claims arising therefrom made against the publisher.
H. KEY NUMBERS AND COUPON EXPIRATIONSThe Publisher is not responsible for key numbers or coupon expiration dates to be set in ad copy unless written instructions are received from advertiser prior to deadline.
I. ACCEPTANCEForwarding of an order is construed as acceptance of all rates and conditions under which advertising space is sold by the Publisher.
J. AD POSITIONThe Star-Telegram will attempt to honor all position requests but, we cannot guarantee that your ad will be on a particular page or in a specific section except as defined below. An advertisement of 27” or larger can be guaranteed placement within a specific section for an additional $7.50 per column inch. Guaranteed full run positions must be approved 5 days in advance by the Retail Advertising Director.
K. DOUBLE TRUCK REQUIREMENTSDouble truck ads are 12 1/2 columns wide and billed at 262.5 total inches. (Gutter is charged as 1/2 column.)
L. TERMS OF PAYMENTUnless credit approval has been granted all advertising is pre-pay required. If credit terms generated by an approved credit application exist, invoices are “net 21” from billing and considered delinquent at 30 days from billing. Delinquent accounts are subject to suspension of credit privileges without notice: suspension or cancellation of advertising, products and/or services; or termination of this contract. Advertiser agrees to indemnify Publisher for all expenses incurred in connection with all collection amounts payable under this contract including collection fees, attorney’s fees and court costs.
M. CONTRACTUAL DISAGREEMENTSAdvertiser and Publisher agree that any contractual disagreements shall be governed by the laws of the state of Texas and any litigation arising out of the agreement shall be pursued in the venue of Tarrant County, Texas.
N. HOLIDAY QUANTITIES AND RATES
On the following days inserts and Star Tabs will increase to Sunday quantities: New Year’s Day (01/01), Valentine’s Shopping Day (02/13), Teacher Appreciation Day (05/06), Independence Day (07/04), Veteran’s Day (11/11), Thanksgiving Day (11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and After Christmas Special Shopping Day (12/26).
On the following days Star Tabs will increase to Sunday quantities: Martin Luther King, Jr. Day (01/20), Day After Super Bowl (02/03), President’s Day (02/17), NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01), Child Health Day (10/06) and Columbus Day (10/13). Days are all Mondays and inserts are not available on this day.
On the following days inserts and ROP ads will be billed at Sunday rates: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas.
O. PREPRINT BUNDLING DAYSOn certain days, typically major holidays, the Star-Telegram requires bundling of various products for preprint advertisements.• Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La
Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday Select (Special Edition delivered Thanksgiving Day).
• All advertisers running preprints in the Star-Telegram on any Sunday between Thanksgiving Day and Christmas Day will be required to run a mirrored buy of Paid Distribution in Sunday Select.
• Christmas Day preprint advertisers must run full-run Star-Telegram and Sunday Select.
P. SPECIAL REQUESTSSpecial requests can be billed additional premium, up to 25% of ad cost.
Q. EARLY SUNDAY EDITION DISPLAY ADSSunday display advertising does not appear in the Early Sunday editions delivered on Saturday.
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