Ark group australia august 2011
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Engaging with the community through social media and technology -Dionne Lew- Director, Corporate Communications August 2011
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Transcript of Ark group australia august 2011
Engaging with the community through social media and technology -Dionne Lew-Director, Corporate CommunicationsAugust 2011
Who are VicRoads?
Knowing the customer
Who are our customers? What do they want from us? How do they want it? When?
Old meets new
Traditional marketing
New and emerging technology and channels
10% of our web traffic is from mobiles– Expected to be 50% in
2013
The result
Social media strategy
Policies
Digital Strategies
Direct Route to Licence Town
Gaming
Online campaigns
Stretching the elastic
Medical
Air traffic
Melbourne International Film Festival
2010
2011
Customer service
YouTube
– Multiple languages
– Drive online transactions
Burmese Mandarin Spanish
Vietnamese
Arabic
Stakeholder Engagement
Procurement
Two-way communication/transparency
Facebook and twitter
Traffic
VicTraffic
LiveDrive
Clearways app – SmartPark
www.vicroads.vic.gov.au/apps
Outcomes
Where we are at
210% increase in demand from mobile phones in 2010
640,000 YouTube views
1,487 followers on twitter
720,000+ visits per month
Coming soon
Emergency map Cyclists’ app Freight app Move transactions online Online logbooks for learners
