Arjun Cement-bba-mba Project Report

8/4/2019 Arjun Cement-bba-mba Project Report

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INDEX

Sr. No. Particular Page No.

1 General information 05 – 12

2 Production Department 13 – 18

3 Marketing Department 19 – 25

4 Financial Department 26 – 33

5 Personnel Department 34 – 39

6 SWOT Analysis 40 – 42

7 Future Plan 43 – 44

8 Conclusion 45 – 46

9 Suggestions 47 – 48

10 Bibliography 49 – 50

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3



INDEX

Sr. No. Particular Page No.

1 History of the industry 7

2 Company Profile 8

3 Organization Chart 9

4 Location of the industry 10

5 Achievements 11

6 Objectives of Business 12

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HISTORY OF THE INDUSTRY

The history of the any company is very important. This company ARJUN

CEMENT Pvt. Ltd.’ was established in the year 2005.

Today this industry becomes very famous because of the hard work of the

industries members. The contribution of the workers is very high for the development

of the industry.

Mr. CHANDUBHAI BHANDERI was the chairman of the ARJUN CEMENT

Pvt. Ltd. ARJUN CEMENT Pvt. Ltd. was established for manufacturing Cement.

Now, the business of the company is running very smoothly and successfully.

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COMPANY PROFILE

Name : - ARJUN CEMENT Pvt. Ltd.

Area of Location : - 8-BNational Highway,

Opp. Vandheshwar Temple,

Hadamtala,

Taluka Kotda Sangani

Dist.: Rajkot

Register Office : - NIDHI CEMENT Pvt. Ltd.

Hadamtala G.I.D.C.,

Taluka Kotda Sangani

Telephone : - (02827) 270566

E-mail : - [email protected]

Brand Name : - NIDHI CEMENT

Name of Partners : - Mr. Dineshbhai Bhanderi

Mr. Jagdishbhai Bhanderi

Mr J. P. Patel

Size of Unit : - ‘Small Scale industry’

Establishment Year : - 2005

Accounting Year : - April to March

Bankers : - State Bank of India

Auditors : - A. D. Vyas & Co.

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mailto:[email protected]

mailto:[email protected]



ORGANIZATION STRUCTURE

The organization structure is given below of the company.

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Director

Production

Management

Personnel

Management

Finance

Management

Marketing

Management

General Manger



FORM OF AN ORGANIZATION

Form of any big organization is very important. ARJUN CEMENT Pvt.

Ltd. is a private limited company. According to companies’ act 1956, they

follow all the rules and regulation of the companies act.

ARJUN CEMENT Pvt. Ltd. is a very big industrial company. It is

located at; 8-B National Highway HADAMTALA is spread in approximately

2 Acer. This is the carpet area of industry.

The investment of the company behind land and machinery is more

than 1.5 crore. It is a very big organization.

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LOCATION OF THE INDUSTRY

When the new industrial unit is to be established, one major decision

has to be taken. That is the location of the industry. There are many factors

which affecting the location of the industry such as Technical Factors,Economic Factors and Other Factors etc.

Generally, the location of the company should be very easiest in which

the industry can get necessary things very easily. HADAMTALA is a very

good location for the establishment, any company because it is situated at the

end of the city JUNAGADH therefore industry can be reduced the

transportation cost, employees can be defend easily and when industry has a

need of Raw Material, Raw Materials are available very easily.

Therefore, the company or industry is situated there.

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OBJECTIVES OF BUSINESS

Generally, the main object of a business to get more and more profit.

All the business activities are running with the main object of profit but “profit

is not only the object of any business.” There are many objects such as tocontribution in the development of the country, Social responsibility etc.

ARJUN CEMENT Pvt. Ltd. main objectives are given below:

To earn Medium Profit.

To provide social facilities.

Elimination of customer’s problems.

Continuous improvement through reduction of Rejection and

Rework.

Contribution in the development of the country.

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INDEX

Sr. No. Particulars Page No.

1 Introduction 14


3 Main Products 16

4 Raw Materials 16

5 Production Process 17

6 Store Department 18

7 Production Capacity 18

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INTRODUCTION

Production department is a department which is concerned with the

production activity. Production is a term, which is synonymous with

manufacturing, transforming, processing, fabrication etc. It is a process where

in materials are converted into finished goods. These goods are either consumed by the consumers or are used by other factories or industries for

further processing.

Generally, production process will start when the raw materials are

available in the industry and production process stopped when finished product

being prepared.

Thus, in short planning for production is the main activity of the

production department.

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ORGANIZATION CHART

Partners

Head of department

Staff

Workers

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MAIN PRODUCTS

The main product of the company is O.P.C. (ordinary Portland cement)

like 43 grad, 53 grad

]

RAW MATERIALS

The production process is generally based on various raw materials.

Raw materials are very important for the product. For the production

department, only find out the source of raw materials and after getting raw

materials, production process will start.

This company produced cement therefore they have need many raw

materials which are generally available in the market. Product’s various raw

materials such as Lime stone, Clay, Coke-breeze, silica, Iron dust, Gypsum.

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PRODUCTION PROCESS

The production process of the company is very fast and smooth.

Production process start with mining and end with packing production process

given be low.

Mining

Crusher

Raw mill

Sialo

Pre-Heater kiln

Cooler

Cement mill

Packing

All the kind of the process is to be done inside of the factory location.

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STORE DEPARTMENT

The company produced many Cement bag everyday. It is a very

important that company having different store department which is very big

and where the Cement bag can be stored. The capacity of the store department

is 1500 to 2000 Cement bag to store. Also they are store different kinds of rawmaterial which are used for making Cement.

PRODUCTION CAPACITY

The company produced many Cement bag in every day. The company,

produced minimum 500 to 600 Cement bag everyday in Boom period, but in

depression period, they produced minimum 700 to 1000 Cement bag every

day. The highest 1500 Cement bag produced in one day. The annual

production of the company is more than 2,05,000 Cement bag

The company will be tried to produce more and more to Cement bag

everyday.

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Index


1 Introduction 21


3 Pricing Policy 23

4 Advertising, 24

5 competitors 25

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INTRODUCTION

Marketing is social and managerial process by which individual and

groups obtain what they need and what through creating, offering and

exchanging product of value with others”.

Marketing is a comprehensive term. The selling of any company is

depend on marketing Through marketing, company got profit. There are

different system of marketing. Some small scale industry doing marketing

through advertisement in Newspaper, Pamphlets, Magazines etc. The big unit

or organization doing marketing through advertisement in TV set. Today,

marketing is being done by computer.

In marketing process, producer and customers are very important.

Marketing is possible only when sellers and customers are available in the

MARKET

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ORGANIZATION CHART

Partners

Head of market

Sales manager

Dealer

Customers

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PRICING POLICY

The prices of the product are depend upon the expenses which is made

for making product. The expenses such as the cost of raw material, cost of over

heads, factory overheads, administrative overheads, selling and distribution

overheads, margin of profit etc.

The company decide the price after counting these all above expenses.

The cement bag per Rs. 150 or Rs 155

The period of credit sales is for 30 days and if the payment is not paid

up to due date, other delivery will be stopped.

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ADVERTISING

In this modern time, advertising is very important for increasing the

sales of the product of the company or industry. Advertising is the best tool for

increasing sales. Big company spent lot’s of Rupees for good Advertising.

ARJUN Cement Pvt. Ltd. The main method of advertising is Wall

Paintings, Paper Media, Pamphlets, Metal Board, Magazines etc. In all the

advertisements the brand “ARJUN” highlighted.

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COMPETITORS

Today, competition increases very fastly in any business. Competition

is very important for the development of the economy and country.

The company has to find new and new product to continue in themarket. There are lot’s of competitors in the market for cement. Therefore,

company tries their level best to face the all competitors. They are as under.

Kisha n cement

Pyramid Cement

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24



INDEX


1 Introduction 28

2 Capital Structure 29

3 Financial Planning 30

4 Profit Trend 31

5 Fixed Assets 31

6 Working Capital 32

7 Account 33

8 Investment and Depreciation 33

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INTRODUCTION

Finance management is that management activity which is concerned

with the planning and controlling of the firm’s financial resources in modern

business. The finance is the blood of business economy. Finance department is

very important in any company. We include capital, fixed assets, workingcapital etc, in finance.

“Finance is that administrative area in an organization which related

with the arrangement of cash and credit so that organization may have the

means to carry out its objective as satisfactorily as possible.”

Finance department plays a very important role in the development and

growth of Business. If you have money and you management, it properly you

will make more money. This means management of finance is necessary for

all.

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CAPITAL STRUCTURE

Capital is the blood of any company or organization. All business

activities are run with the help of capital.

The capital structure of the company is given

Particulars Amount

Reserve and Surplus = 1.0 Crore

+ Unsecured Loans = 0.5 Crore

+ Bank Loan = 0.3 Crore

Total 1.8 Crore

The 12% Interest given on the unsecured loan.

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FINANCIAL PLANNING

Every company having financial planning for the future. Financial

planning is decided in the meeting of directors. Various Financial Planning

such as availability of fund.

The basic purpose of financial planning are to make sure that adequate

funds are raised at the minimum cost and that they are used wisely. It should

be seen that finance is neither excess nor inadequate.

In financial planning, they do not think investment in other place.

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PROFIT TREND

Profit is the main aim or goal of any company. All business activities

are running with the main object of earning profit.

FIXED ASSETS

There are different types of fixed assets in any company. Different

types of fixed assets such as Plant & Machinery, Electric Fittings, Furniture

and Fixtures, Factory Building, Vehicles etc.

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WORKING CAPITAL

On account of very good network of sales, the company does not face

any difficulties in managing working capital.

The information of working capital is given below:

Current Assets 1.0 Crore

–

Current Liabilities 0.3 Crore

Net Working Capital 1.3 Crore

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ACCOUNT

According to companies act’s 1956, public ltd. company and private

ltd. company must prepare the account of the financial year. Thence, the

company has been prepared the account.

For preparing account, they follow the double entry mercantile system.

This is the modern method of preparing account. The account is prepared in

computer. Mr. A. D. Vyas is the auditor.

INVESTMENT AND DEPRECIATION

Investment: -

Investment means to invest money in any place.

Depreciation: -

Generally, in the initial stage company does not count depreciation on

the fixed assets. Then, they count depreciation on fixed assets.

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32



INDEX OF PERSONNEL DEPARTMENT


1 Introduction 36

2 Training 373 Infrastructure Facilities 37

4 Time Keeping System 38

5 The Number of Workers 38

6 The System of Selection Employees 39

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INTRODUCTION

“Personnel Management is the planning, organizing, directing,

controlling of procurement, development compensation, integration and

malignance of people of the purpose of contribution to organization, individual

and social goals.”

Flippo: Principles of Personnel management.

Personnel management is the direction and co-ordination of human

relations in the business organization, there by obtaining maximum production

with minimum of physical and mantle efforts, stress and strain of the

individual worker and group of workers and without sacrificing the genius well

being of the employees.

Incentives to the workers is very important if the company wants to get

more and more help of workers.

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TRAINING

There are many workers work in the company. Some of them are

skilled and some of them are unskilled. Thence, company has to give them

special training, practical knowledge etc. Training is necessary to know about

the working conditions and techniques of the company.

In this company, no special training sessions are held. The one – month

training period during the recruitment process. This is because the production

process does not require any such technology, which is frequently changing.

INFRASTRUCTURE FACILITIES

Workers and Employees are very important for any big organization.

The business is continue in the market because of the working of workers and

employees. Therefore, companies give various facilities to the workers such as

Medical, Houses etc.

NIDHI Cement Pvt. Ltd. provides various Infrastructure facilities to the

workers such as provident fund, gratuity, holidays, medical services etc. Also,

they give 20% Bonus to the workers every year. Sometimes, they also provide

insurance facility. They do not facilitate housing services.

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TIME KEEPING SYSTEM

The whole time of day, of the duties of workers is given below:

Time:

Shift – I 8:00 AM to 12:00 AM – is the working time.

12:00 AM to 2:00 AM – is the lunch time.

Shift – II

2:00 AM to 8:00 AM – is again the working time.

THE NUMBER OF WORKERS

NIDHI Cement Pvt. Ltd. is a small company. The total staff of the

company is approximately 30 members including manager, employees,

workers etc. They have no any ladies workers.

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THE SYSTEM OF SELECTION OF EMPLOYEES

The system of selection of employees is very important thing. Some in

cottage industry, we can see that workers and employees are not qualified as

much as small scale industries. Some industries, select the employees or

workers in experience basis, while some industries select on qualified basis.

This company selects the workers both on qualified basis and

experience basis. It means that both qualification and experience involve in

worker or employees.

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38



SWOT Analysis

If you do not know where you are going, you can take any road.” This

famous quote epitomizes the attitude of people and their lack of planning. It is

primarily because of lack of strategic direction. As a result it is hard to look at

the actions and determine where you are and where you want to go. This iswhere SWOT analysis plays an important role. SWOT is an acronym for

Strength, Weaknesses, Opportunities and Threats.

SWOT analysis is universally accepted as an effective method of

identifying your strengths and weaknesses, and examining the opportunities

and threats you face. It is a process in which you can gather and assess, in an

orderly manner, information that will become the basis of your development

plans.

STREAGTH:

It is one thing to discern attractive opportunities and another to have

the competencies to succeed in these opportunities. Each business needs to

evaluate its internal strength and weaknesses periodically.

Best Quality at Low Price:

The major or the biggest strength of NIDHI Cement is

to available a law price comparatively other local Cement

WEAKNESSES:The business does not have to correct all the its weaknesses nor should

it gloat about all its strengths.

No Advertisement:

The advertisement is the best salesman for any business.

Every organization has to make advertisement to aware the people about their

products. But NIDHI Cement does not make advertisement on the part of

wide circulation.

Uncertainty of Labours:

Cement Industry is based on labour work mostly. InNIDHI Cement, labours are not available on regular base.

OPPORTUNITIES:

It is an area of buyer’s need in which company can perform

profitability. The company’s success probability depends on whether its

business strengths not only match the key success requirements for operating

in the target market but also exceed those of its competitors.

Company should have to expand its production capacity. It has to make

good quality product and has to fight the branded products like J. K. Laxmi,Ambuja, Hathi, Ultratech, etc.

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THREATS:

It is challenge posed by an unfavorable trend or development thatwould lead in the absence of defensive marketing action to deterioration in

sales or profit.

Generally for any of the industries, its competitors are the biggest

threat. So for NIDHI Cement, Major, Everest, Nilkanth are the major threat at

local level.

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41



FUTURE PLAN

The company is looking for introduce new technology and reduce

man power for more production.

The company is to plan to enter into medium scale industry.

The company wants to capture more and more local as well as

national market.

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CONCLUSION

I think that I had got a golden opportunity to visited. NIDHI Cement

Pvt. Ltd. I got a whole information regarding production, personnel, financial

and marketing. During my study, I marked that the company is best in

management, in working in providing facilities to the workers etc.

I have come to the conclusion that this company has an efficient in

production process and marketing. It possesses proper finance. Thence, this

company has a many scope for expansion and development. The product of

this company is very good in quality. The Brand Name is ‘NIDHI Cement

‘Customer would like to purchase product of Company. The staff is interested

to improve the product as per changing and environment.

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SUGGESTIONS

After visiting the company, I think that company is well and efficient

there is nothing as such which I can suggest to the company. But, I also want

to tell something to the company that the company making Cement but they

used old technology, thence, their profit reduces. New business units used newtechnology, therefore if company uses new modern technology, they making

more profit. I know that now, they are made profit but they increase in them if

they use modern technology. Today, company is in developing stage in the use

of modern technology.

So, this is one the views from my point of view, which I hope may be

taken positively and will not be misunderstood.

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BIBLIOGRAPHY

MARKETING MANAGEMENT

BY: PHILIP KOTLER BY: J. C. GANDHI

&

BY: S. A. SHERLEKAR

PERSONNEL MANAGEMENT

BY: C. B. MEMORIA

PRODUCTION MANAGEMENT

BY: CHHYNAWALA

FINANCE MANAGEMENT

BY: KING’S

WEBSITE

www.cementindustires.com

http://www.cementindustires.com/

http://www.cementindustires.com/

Arjun Cement-bba-mba Project Report

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