Ariel Presentation

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    arketing communication on

    Prepared by:-

    TAHA

    BHAVIN

    JITENDRA

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    ABOUT COMPANY

    Procter & Gamble Co. (P&G) is anAmerican company based in Cincinnati,Ohio

    that manufactures a wide range ofconsumer goods.

    entered Indian market. In 1964, a publiclimited company,

    1837: William Procter and James Gambleform Procter & Gamble, a partnership inCincinnati, Ohio, to manufacture and sellcandles and soap.

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    ABOUT ARIEL

    Ariel is a marketing line of laundrydetergents made by Procter & Gamble. Itis the flagship brand in Procter & Gamble's

    European,

    Mexican,

    Japanese,

    Brazilian,

    Peruvian,

    Turkish,

    Filipino,

    Colombian

    Venezuelan portfolios

    http://en.wikipedia.org/wiki/Laundry_detergenthttp://en.wikipedia.org/wiki/Laundry_detergenthttp://en.wikipedia.org/wiki/Procter_&_Gamblehttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Peruhttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Colombiahttp://en.wikipedia.org/wiki/Venezuelahttp://en.wikipedia.org/wiki/Venezuelahttp://en.wikipedia.org/wiki/Colombiahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Peruhttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Procter_&_Gamblehttp://en.wikipedia.org/wiki/Laundry_detergenthttp://en.wikipedia.org/wiki/Laundry_detergent
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    PRODUCT RANGE

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    PRODUCT RANGE

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    INTRODUCTION STAGE

    Research conducted by Ariel on the Indian laundrymarket indicates that fragrance in detergents

    It is an important factor of delight for the home-maker in her daily laundry chore.

    Ariel Spring Clean has a flowery fragrance

    Ariel Fresh Clean has a fresh fragrance catering tothe Indian consumers special fondness formogra

    .

    For that they do advertising Direct & InteractiveMarketing, and sales promotion

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    GROWTH STAGE

    Ariel is the worlds leading detergent and

    launch stain removal.

    Introduced in India in 1991, Ariel hascontinuously led other detergents inproduct innovation.

    It was the first to bring the compact

    detergent technology in India

    the enzyme technology for superior andsafe stain-removing power;

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    ADVERTICING

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    ADVERTICING

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    ADVERTICING

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    ADVERTICING

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    ARIEL AD CAMPAIGN

    ANALYSIS

    In 2006, Ariel started its "turn to 30"campaign to inspire consumers to wash incool water so that energy can be saved.

    Ariel launched a concentrated version oftheir liquid detergents named Ariel Powerin the spring of 2008.

    In October 2008, Ariel launched their newExcel Gel product which can be used in

    temperatures as low as 15 degreesCelsius. This product was launched underAriel's "cold is the new hot" campaign.

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    Competitors:

    HUL

    NIRMA

    HENKO

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    PUBLIC RELATION

    They are on tweeter

    Face book

    Blogs &

    Annual report

    http://arielpublicity.com/category/blog/

    http://www.pginvestor.com/phoenix.zhtml?c=104574&p

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    SOME PROJECTS

    Project Shiksha II: Educating UnderprivilegedChildren

    Project Shiksha: Secure Your Childs Future (2003) Rebuilding Lives In Earthquake Hit Bhuj

    (2001/2002)

    Project Poshan: Fighting Malnutrition in India(2000) Project Open Minds: Educating Indias Working

    Youth (1999) Project Drishti: The First-ever Sight Restoration

    Programme in India (1999)

    Project Future Focus: The First-Ever Round Write-In Career Guidance Service (1998) Project Peace: Environment Education Programme

    (1996)

    http://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proopenmind.htmhttp://www.pg-india.com/hp/proopenmind.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/proopenmind.htmhttp://www.pg-india.com/hp/proopenmind.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdf
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    DIRECT MARKETING

    If u r buying a bulk detergent they providedirect marketing through their web site oremail

    www.pginvestor.co.in

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    PROMOTION

    Ariel promoted by the DR. KIRAN BEDI

    Indian first IPS lady officer

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