Aricel Project

8/12/2019 Aricel Project

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Pre-launching and feasibility test of

home broadband in Bhubaneswar

AT

Aircel Limited,

BHUBANESWAR

Submitted by:-

Regd. No:1161333067

Session: 2011-13

Project Report submitted in partial fulfilment for the degree of

Master of Business Administration

Under the guidance of:-

Mr. Salim Dhanji Guide-

Corporate Manager Co. Guide-


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Aircel India Limited, Bhubaneswar


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Abstract / About the Report / Summary of the Report

TITLE OF THE PROJECT: - Prelaunching and feasibility study test ofHome Broadband in Bhubaneswar.

NAME OF THE ORGANISATION: Aircel Limited, Bhubaneswar

NAME OF THE INSTITUTION:- Institute of Business and ComputerStudies, Bhubaneswar

NAME OF THE GUIDE:

EXTERNAL GUIDE: -Mr.SalimDhanji (Corporate manager, postpaid sales)

INTERNAL GUIDE: -

MAJOR OBJECTIVE OF THE STUDY:

To find out the internet reliability and speed in which people of Bhuba-

neswar use internet .

To find out the general awareness of the people of Bhubaneswar about

the new product.

To know the promotional activity of the company for advertising its

products.

To study the customer response towards the new product during sales

activity.


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Table of Contents

Subject Items Page No.

Abstract 4

Chapter 1(Topic Details) 6-9

1.1 Introduction.........6

1.2 Objective of theproject/Methodology/Data sources...8

Chapter 2 (company details) ...10-29

2.1 Telecom sector ...102.2 History of telecommunication in India ...112.3Milestones in telecom reforms ......122.4Telecom circle in India .......152.5Company profile ..172.6Company products ..23

Chapter - iii(Data Analysis & Interpretation) .29-33

3.1Data analysis and interpretation...29

Chapteriv (Project findings) ................................................................................34-32

4.1Project finding/Problem identifications .. 344.2 Recommendation and suggestion ........................................................................ 35

4.3Conclusion/Recommendation..............36

Appendices ..37Reference .39

Annexure

Bibliography

Sample copy of Questionnaire (if any)


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CHAPTER - 1

INTRODUCTION

What is pre-launching?

A marketing technique to let as many people as possible know that a newproductwill

be introduced at a specific date in the near future andsupported by manyaffiliates- pro-

moting this product heavily already before it is officially on sale. The strategy behind a Pre-

launchcampaign is to get people interested and curious about the new product and finally

eager to be one of the first to buy.

Steps involved in pre-launching a product:

The pre-launching of a product consists of six vital steps such as

Step 1: Idea generation

This the most preliminary stage of pre-launching where new ideas are generated con-

sidering the technological advancement and hence leads to the formation of the product.

Step 2: Concept development:

In this stage the viability of the concept is tested to make it good enough for the con-

sumers to accept the final product. Certain questions like who will use this product?

Secondly what primary benefit this product would provide? Thirdly when the people

would consume the product? are raised in order to make the product at par with the cus-

tomer expectation.

Step 3: Business opportunity assessment:

This the most vital stage where the management needs to prepare sales, cost, and profit

projections to determine whether they satisfy company objectives, if they do not then the

concept moves to the development stage.

Step 4: Market development:

In this stage the company tries to expand the total marketfor aproductby (1) entering

newsegmentsof the market, (2)convertingnonusersintousers,and/or (3) increas-

ingusageper user.
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Step 5: Market Validation:

This stage determines whether the product has met the sales expectations if not then the

appropriate product developments are done before the full launch.

Step 6: Product Launch:

Then the company finally launches the product in accordance with the competitors tim-

ing

Product Launch:

When a new product is created there are 2 ways to offer it to customers:

One is to introduce it to the market on a gradient by putting up a website with asales page once the product is ready for sale and starting building up traffic, ideallywith the help of some affiliates.

The other way is to make a big Product Launch event out of the release


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A Product Launch is a marketing strategy consisting of a carefully planned andscheduled sequence of events with the goal to make a big happening out of the re-lease and, of course, make as much sales as possible in a short time span.

Here are the 5 secrets to planning your product launch:

1) Define Your Launch ObjectivesIs this an internal launch or an externallaunch? Are you going to launch to your existing customers first? If you have an in-ternal list, this is usually a great way to start and test your launch before investingin a full-blown launch to a wider audience of prospects. Get clear on the type oflaunch, and then get clear on your objectives. Are you trying to sell a product, or

are you trying to build your list. These are really two totally different approaches.Without a solid and measurable objective, your efforts wont be directed.

2) Take InventoryAfter you are clear on what you want to accomplish in yourlaunch, it is time to take inventory of your launch assets. Your launch assets includeyour mailing lists, email lists, joint venture partner lists, video, audio, and any otherassets you have at your disposal for your launch. If you are launching your productonline, you may need to include assets like your website, Web copy, etc.

3) Craft The Killer OfferNow that you have taken inventory, it is time to cre-ate the offer. If you havent done this yet, now is the time to dig deep and outline

the features and benefits for your prospect. Why should they buy your product orservice? What guarantee are you going to offer? How are they going to pay for the

product or service? How is it delivered? You need to really identify the core driversfor your prospect to move to action and purchase your product. Think about the

problem your product solves and make sure your offer speaks to the solution.

4) Your A TeamYou are going to need a team to help you with your prod-uct launch. Even if it is a small team, you are going to need help from your Webdeveloper, copywriter, Web host, graphics designer, and fulfillment staff. Depend-ing on the size of your launch, you might be wearing all the hats here. My advice isto identify where your strengths are, then outsource and assemble a team to help

you be successful.

5) The Launch PlanYour launch plan is your blueprint to your entire productlaunch. It combines the tasks involved and, more importantly, the sequence ofevents in your product launch. Your launch plans should include email and printcopy creation, video creation, landing page creation, and day-by-day plans for therelease of content during your launch. One productive way to create the plan is toget your team together for a couple of hours to make sure you have a comprehen-sive plan covering all areas of your product launch.


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When you fail to plan, you plan to fail. Im sure youve heard this before. There are

so many details in a good product launch that you need a script to follow. Thisstarts with the pre-launch tasks and goes all the way through fulfilling the orders.Dont forget to leave some time in there to test prior to firing your first offer out.

There is nothing worse than having a great offer only to find out your shopping cart

doesnt work, and prospects cant place an order.

Product launches are a lot of fun. Dont get stressed out, just make sure you followthese five steps and you will find it easier to get your product to market.

The good news is that after you create your first product launch, you can recy-clemany of the assets and planning efforts for your next successful launch.

OBJECTIVE OF THE PROJECT

To find out the internet reliability and speed in which people of Bhuba-

neswar use internet ..

To find out the general awareness of the people of Bhubaneswar about

the new product.

To know the promotional activity of the company for advertising its

products.

To study the customer response towards the new product during salesactivity

METHODOLOGY:

The study is descriptive in nature and based on the opinion and response found out in

the survey conducted with a sample size of 100 . The survey was based on question-

naire. The people of Bhubaneswar were asked a set of questions and hence the pattern

of usage was determined. This gave them an idea about the advantages of a wifi device.

Hence prospective candidates identified during the promotional activity were further

approached for sales purpose .

DATA SOURCE:


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PRIMARY DATA: The primary data was collected with the help of questionnaire dur-

ing survey which had a sample size of 75.

SECONDARY DATA: The secondary data was collected using internet and confronting

the company employees.

RESEARCH INSTRUMENT:

The instrument used was questionnaire which consisted of closed and open ended ques-

tions.

SCOPE OF THE PROJECT

.

To find out the pattern in which they use internet at their household.

Collect the data and analyze it and reach to the conclusion that whether the new

product will be accepted widely or not.

LIMITATION OF THE STUDY

First of all, most of the people are not ready to share information which becomes a

major limitation.

Some people thought it as a regular telecom survey and filled up the questionnaire

carelessly which barred authenticity.

Some people felt that they would be further disturbed by the service provider and

hence did not answer properly.

Since study area was confined to selected area only we couldnt predict the pattern

usage of internet in broader perspective.


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Telecommunication

Telecommunicationis the transmission of information over significant distances tocommunicate.

In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio mes-sages such as coded drumbeats, lung-blown horns, and loud whistles.

In modern times, telecommunications involves the use of electrical devices such as thetelegraph, telephone, and teleprinter, as well as the use of radio and microwave communi-cations, as well as fiber optics and their associated electronics, plus the use of the orbitingsatellites and the Internet.

A revolution in wireless telecommunications began in the 1900s (decade) with pioneer-

ing developments in wireless radio communications by Nikola Tesla and GuglieloMarconi. Marconi won the Nobel Prize in Physics in 1909 for his efforts. Other highly no-table pioneering inventors and developers in the field of electrical and electronictelecommunications include Charles Wheatstone and Samuel Morse (telegraph), AlexanderGraham Bell(telephone), Edwin Armstrong, and Lee de Forest(radio), as well as John Lo-gie Baird and Philo Farnsworth (television).

The world's effective capacity to exchange information through two-way telecommuni-cation networks grew from 281 petabytes of (optimally compressed) information in 1986,to 471 petabytes in 1993, to 2.2 (optimally compressed) exabytes in 2000, and to 65 (opti-mally compressed) exabytes in 2007. This is the informational equivalent of 2 newspaper

pages per person per day in 1986, and 6 entire newspapers per person per day by2007.Given this growth, telecommunications play an increasingly important role in theworld economy and the worldwide telecommunication industry's revenue was estimated to

be $3.85 trillion in 2008.The service revenue of the global telecommunications industrywas estimated to be $1.7 trillion in 2008, and is expected to touch $2.7 trillion by 2013.

A parabolic satellite communication antenna at the biggest facility for satellite communication

in Raisting, Bavaria, Germany.
http://en.wikipedia.org/wiki/File:Erdfunkstelle_Raisting_2.jpg


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1.1.1 Ancient systems

Greek hydraulic semaphore systems were used as early as the 4th century BC. The hydrau-lic semaphores, which worked with water filled vessels and visual signals, functioned asoptical telegraphs. However, they could only utilize a very limited range of pre-determinedmessages, and as with all such optical telegraphs could only be deployed during good visi-

bility conditions.

During the Middle Ages, chains of beacons were commonly used on hilltops as a means ofrelaying a signal. Beacon chains suffered the drawback that they could only pass a single

bit of information, so the meaning of the message such as "the enemy has been sighted"had to be agreed upon in advance. One notable instance of their use was during the SpanishArmada, when a beacon chain relayed a signal from Plymouth to London that signaled the

arrival of the Spanish warships.

1.1.2 Systems since the Middle Ages

A replica of one of Chappe's semaphore towers in Nalbach

In 1792, Claude Chappe, a French engineer, built the first fixed visual telegraphy system(or semaphore line) between Lille and Paris. However semaphore systems suffered fromthe need for skilled operators and the expensive towers at intervals of 1030 kilometers (620 mi). As a result of competition from the electrical telegraph, Europe's last commercialsemaphore line in Sweden was abandoned in 1880.

1.1.3 Telegraph and telephone
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The first commercial electrical telegraph was constructed by Sir Charles Wheatstone andSir William Fothergill Cooke, and its use began on April 9, 1839. Both Wheatstone andCooke viewed their device as "an improvement to the [already-existing, so-called] elec-tromagnetic telegraph" not as a new device.

The businessman Samuel F.B. Morse and the physicist Joseph Henry of the United Statesdeveloped their own, simpler version of the electrical telegraph, independently. Morse suc-cessfully demonstrated this system on September 2, 1837. Morse's most importanttechnical contribution to this telegraph was the rather simple and highly efficient MorseCode, which was an important advance over Wheatstone's complicated and significantlymore expensive telegraph system. The communications efficiency of the Morse Code an-ticipated that of the Huffman code in digital communications by over 100 years, but Morseand his associate Alfred Vail developed the code purely empirically, unlike Huffman, whogave a detailed theoretical explanation of how his method worked.

The first permanent transatlantic telegraph cable was successfully completed on 27 July

1866, allowing transatlantic electrical communication for the first time.An earlier transat-lantic cable had operated for a few months in 1859, and among other things, it carriedmessages of greeting back and forth between President James Buchanan of the UnitedStates and Queen Victoria of the United Kingdom.

However, that transatlantic cable failed soon, and the project to lay a replacement line wasdelayed for five years by the American Civil War. Also, these transatlantic cables wouldhave been completely incapable of carrying telephone calls even had the telephone already

been invented. The first transatlantic telephone cable (which incorporated hundreds ofelectronic amplifiers) was not operational until 1956.

The conventional telephone now in use worldwide was first patented by Alexander Gra-ham Bell in March 1876. That first patent by Bell was the master patentof the telephone,from which all other patents for electric telephone devices and features flowed. Credit forthe invention of the electric telephone has been frequently disputed, and new controversiesover the issue have arisen from time-to-time. As with other great inventions such as radio,television, the light bulb, and the digital computer, there were several inventors who did

pioneering experimental work on voice transmission over a wire, and then they improvedon each other's ideas. However, the key innovators were Alexander Graham Bell and Gar-diner Greene Hubbard, who created the first telephone company, the Bell TelephoneCompany in the United States, which later evolved into American Telephone & Telegraph

(AT&T).

The first commercial telephone services were set up in 1878 and 1879 on both sides of theAtlantic in the cities of New Haven, Connecticut, and London, England.

1.1.4 Radio and television

In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy via con-ductive water to his students. By 1854, he was able to demonstrate a transmission acrossthe Firth of Tay from Dundee, Scotland, to Woodhaven, a distance of about two miles

(3 km), again using water as the transmission medium. In December 1901, GuglielmoMarconi established wireless communication between St. John's, Newfoundland and Pold-


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hu, Cornwall (England), earning him the Nobel Prize in Physics for 1909, one which heshared with Karl Braun. Howeversmall-scaleradio communication had already beendemonstrated in 1893 by Nikola Tesla in a presentation before the National Electric LightAssociation.

On March 25, 1925, John Logie Baird of Scotland was able to demonstrate the transmis-sion of moving pictures at the Selfridge's department store in London, England. Baird'ssystem relied upon the fast-rotating Nipkow disk, and thus it became known as the me-chanical television. It formed the basis of experimental broadcasts done by the BritishBroadcasting Corporation beginning September 30, 1929. However, for most of the 20thcentury, television systems were designed around the cathode ray tube, invented by KarlBraun. The first version of such an electronic television to show promise was produced byPhilo Farnsworth of the United States, and it was demonstrated to his family in Idaho onSeptember 7, 1927.

Television, however, is not solely a technology, limited to its basic and practical applica-

tion. It functions both as an appliance, and also as a means for social story telling andmessage dissemination. It is a cultural tool that provides a communal experience of receiv-ing information and experiencing fantasy. It acts as a window to the world by bridging

audiences from all over through programming of stories, triumphs, and tragedies that areoutside of personal experiences.

1.1.5 Computer networks and the Internet

On 11 September 1940, George Stibitz was able to transmit problems using teleprinter tohis Complex Number Calculator in New York and receive the computed results back at

Dartmouth College in New Hampshire.This configuration of a centralized computer ormainframe computer with remote "dumb terminals" remained popular throughout the1950s and into the 1960s. However, it was not until the 1960s that researchers started toinvestigate packet switchinga technology that allows chunks of data to be sent betweendifferent computers without first passing through a centralized mainframe. A four-nodenetwork emerged on December 5, 1969. This network soon became the ARPANET, which

by 1981 would consist of 213 nodes.

ARPANET's development centred around the Request for Comment process and on 7April 1969, RFC 1 was published. This process is important because ARPANET wouldeventually merge with other networks to form the Internet, and many of the communica-tion protocols that the Internet relies upon today were specified through the Request forComment process. In September 1981, RFC 791 introduced the Internet Protocol version 4(IPv4) and RFC 793 introduced the Transmission Control Protocol (TCP)thus creatingthe TCP/IP protocol that much of the Internet relies upon today.

However, not all important developments were made through the Request for Commentprocess. Two popular link protocols for local area networks (LANs) also appeared in the1970s. A patent for the token ring protocol was filed by Olof Soderblom on October 29,1974, and a paper on the Ethernet protocol was published by Robert Metcalfe and DavidBoggs in the July 1976 issue of Communications of the ACM. The Ethernet protocol had

been inspired by the ALOHAnet protocol which had been developed by electrical engi-neering researchers at the University of Hawaii.


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1.2 Modern telecommunication

1.2.1 Telephone

Optical fiber provides cheaper bandwidth for long distance communication

In an analog telephone network, the caller is connected to the person he wants to talk to byswitches at various telephone exchanges. The switches form an electrical connection be-tween the two users and the setting of these switches is determined electronically when thecaller dials the number. Once the connection is made, the caller's voice is transformed to anelectrical signal using a small microphone in the caller's handset. This electrical signal isthen sent through the network to the user at the other end where it is transformed back intosound by a small speaker in that person's handset. There is a separate electrical connectionthat works in reverse, allowing the users to converse.

The fixed-line telephones in most residential homes are analogthat is, the speaker'svoice directly determines the signal's voltage. Although short-distance calls may be han-dled from end-to-end as analog signals, increasingly telephone service providers aretransparently converting the signals to digital for transmission before converting them backto analog for reception. The advantage of this is that digitized voice data can travel side-

by-side with data from the Internet and can be perfectly reproduced in long distance com-munication (as opposed to analog signals that are inevitably impacted by noise).

Mobile phones have had a significant impact on telephone networks. Mobile phone sub-scriptions now outnumber fixed-line subscriptions in many markets. Sales of mobile

phones in 2005 totalled 816.6 million with that figure being almost equally shared amongstthe markets of Asia/Pacific (204 m), Western Europe (164 m), CEMEA (Central Europe,the Middle East and Africa) (153.5 m), North America (148 m) and Latin America (102
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m). In terms of new subscriptions over the five years from 1999, Africa has outpaced othermarkets with 58.2% growth. Increasingly these phones are being serviced by systemswhere the voice content is transmitted digitally such as GSM or W-CDMA with manymarkets choosing to depreciate analog systems such as AMPS.

There have also been dramatic changes in telephone communication behind the scenes.Starting with the operation of TAT-8 in 1988, the 1990s saw the widespread adoption ofsystems based on optic fibres. The benefit of communicating with optic fibers is that theyoffer a drastic increase in data capacity. TAT-8 itself was able to carry 10 times as manytelephone calls as the last copper cable laid at that time and today's optic fibre cables areable to carry 25 times as many telephone calls as TAT-8. This increase in data capacity isdue to several factors: First, optic fibres are physically much smaller than competing tech-nologies. Second, they do not suffer from crosstalk which means several hundred of themcan be easily bundled together in a single cable. Lastly, improvements in multiplexinghave led to an exponential growth in the data capacity of a single fibre.

Assisting communication across many modern optic fibre networks is a protocol known asAsynchronous Transfer Mode (ATM). The ATM protocol allows for the side-by-side datatransmission mentioned in the second paragraph. It is suitable for public telephone net-works because it establishes a pathway for data through the network and associates a trafficcontract with that pathway. The traffic contract is essentially an agreement between theclient and the network about how the network is to handle the data; if the network cannotmeet the conditions of the traffic contract it does not accept the connection. This is im-

portant because telephone calls can negotiate a contract so as to guarantee themselves aconstant bit rate, something that will ensure a caller's voice is not delayed in parts or cut-off completely. There are competitors to ATM, such as Multiprotocol Label Switching(MPLS), that perform a similar task and are expected to supplant ATM in the future.

1.2.2 Radio and television

Digital television standards and their adoption worldwide.

In a broadcast system, the central high-powered broadcast tower transmits a high-frequency electromagnetic wave to numerous low-powered receivers. The high-frequencywave sent by the tower is modulated with a signal containing visual or audio information.The receiver is then tuned so as to pick up the high-frequency wave and a demodulator isused to retrieve the signal containing the visual or audio information. The broadcast signal
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can be either analog (signal is varied continuously with respect to the information) or digi-tal (information is encoded as a set of discrete values).

The broadcast media industry is at a critical turning point in its development, with manycountries moving from analog to digital broadcasts. This move is made possible by the

production of cheaper, faster and more capable integrated circuits. The chief advantage ofdigital broadcasts is that they prevent a number of complaints common to traditional ana-log broadcasts. For television, this includes the elimination of problems such as snowy

pictures, ghosting and other distortion. These occur because of the nature of analog trans-mission, which means that perturbations due to noise will be evident in the final output.Digital transmission overcomes this problem because digital signals are reduced to discretevalues upon reception and hence small perturbations do not affect the final output. In asimplified example, if a binary message 1011 was transmitted with signal amplitudes [1.00.0 1.0 1.0] and received with signal amplitudes [0.9 0.2 1.1 0.9] it would still decode tothe binary message 1011a perfect reproduction of what was sent. From this example, a

problem with digital transmissions can also be seen in that if the noise is great enough it

can significantly alter the decoded message. Using forward error correction a receiver cancorrect a handful of bit errors in the resulting message but too much noise will lead to in-comprehensible output and hence a breakdown of the transmission.

In digital television broadcasting, there are three competing standards that are likely to beadopted worldwide. These are the ATSC, DVB and ISDB standards; the adoption of thesestandards thus far is presented in the captioned map. All three standards use MPEG-2 asAdvanced Audio Coding (MPEG-2 Part 7) and DVB has no standard for audio compres-sion but typically uses MPEG-1 Part 3 Layer 2. The choice of modulation also varies

between the schemes. In digital audio broadcasting, standards are much more unified withpractically all countries choosing to adopt the Digital Audio Broadcasting standard (alsoknown as the Eureka 147(standard). The exception being the United States which has cho-sen to adopt HD Radio. HD Radio, unlike Eureka 147, is based upon a transmissionmethod known as in-band on-channel transmission that allows digital information to "pig-gyback" on normal AM or FM analog transmissions.

However, despite the pending switch to digital, analog television remains being transmittedin most countries. An exception is the United States that ended analog television transmis-sion (by all but the very low-power TV stations) on 12 June 2009 after twice delaying theswitchover deadline. For analog television, there are three standards in use for broadcastingcolor TV (see a map on adoption here). These are known as PAL (German designed),

NTSC (North American designed), and SECAM (French designed). (It is important to un-derstand that these are the ways from sending color TV, and they do not have anything todo with the standards for black & white TV, which also vary from country to country.) Foranalog radio, the switch to digital radio is made more difficult by the fact that analog re-ceivers are sold at a small fraction of the price of digital receivers. The choice ofmodulation for analog radio is typically between amplitude modulation (AM) or frequencymodulation (FM). To achieve stereo playback, an amplitude modulated subcarrier is usedfor stereo FM.


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1.2.3 Internet

The OSI reference model

The Internet is a worldwide network of computers and computer networks that can com-municate with each other using the Internet Protocol. Any computer on the Internet has aunique IP address that can be used by other computers to route information to it. Hence,any computer on the Internet can send a message to any other computer using its IP ad-dress. These messages carry with them the originating computer's IP address allowing fortwo-way communication. The Internet is thus an exchange of messages between comput-ers.

It is estimated that the 51% of the information flowing through two-way telecommunica-tions networks in the year 2000 were flowing through the Internet (most of the rest (42%)through the landline telephone). By the year 2007 the Internet clearly dominated and cap-tured 97% of all the information in telecommunication networks (most of the rest (2%)through mobile phones) As of 2008, an estimated 21.9% of the world population has ac-cess to the Internet with the highest access rates (measured as a percentage of the

population) in North America (73.6%), Oceania/Australia (59.5%) and Europe (48.1%). In

terms of broadband access, Iceland (26.7%), South Korea (25.4%) and the Netherlands(25.3%) led the world

The Internet works in part because of protocols that govern how the computers and routerscommunicate with each other. The nature of computer network communication lends itselfto a layered approach where individual protocols in the protocol stack run more-or-less in-dependently of other protocols. This allows lower-level protocols to be customized for thenetwork situation while not changing the way higher-level protocols operate. A practicalexample of why this is important is because it allows an Internet browser to run the samecode regardless of whether the computer it is running on is connected to the Internetthrough an Ethernet or Wi-Fi connection. Protocols are often talked about in terms of their

place in the OSI reference model (pictured on the right), which emerged in 1983 as the firststep in an unsuccessful attempt to build a universally adopted networking protocol suite.
http://en.wikipedia.org/wiki/File:Osi-model.pnghttp://en.wikipedia.org/wiki/File:Osi-model.pnghttp://en.wikipedia.org/wiki/File:Osi-model.pnghttp://en.wikipedia.org/wiki/File:Osi-model.png


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Despite the growth of the Internet, the characteristics of local area networks ("LANs"computer networks that do not extend beyond a few kilometers in size) remain distinct.This is because networks on this scale do not require all the features associated with largernetworks and are often more cost-effective and efficient without them. When they are notconnected with the Internet, they also have the advantages of privacy and security. Howev-

er, purposefully lacking a direct connection to the Internet will not provide 100%protection of the LAN from hackers, military forces, or economic powers. These threatsexist if there are any methods for connecting remotely to the LAN.

There are also independent wide area networks ("WANs"private computer networks thatcan and do extend for thousands of kilometers.) Once again, some of their advantages in-clude their privacy, security, and complete ignoring of any potential hackers who cannot"touch" them. Of course, prime users of private LANs and WANs include armed forcesand intelligence agencies that mustkeep their information completely secure and secret.

In the mid-1980s, several sets of communication protocols emerged to fill the gaps be-

tween the data-link layer and the application layer of the OSI reference model. Theseincluded Appletalk, IPX, and NetBIOS with the dominant protocol set during the early1990s being IPX due to its popularity with MS-DOS users. TCP/IP existed at this point,

but it was typically only used by large government and research facilities.

As the Internet grew in popularity and a larger percentage of traffic became Internet-related, LANs and WANs gradually moved towards the TCP/IP protocols, and today net-works mostly dedicated to TCP/IP traffic are common. The move to TCP/IP was helped bytechnologies such as DHCP that allowed TCP/IP clients to discover their own network ad-dressa function that came standard with the AppleTalk/ IPX/ NetBIOS protocol sets.

It is at the data-link layer, though, that most modern LANs diverge from the Internet.Whereas Asynchronous Transfer Mode (ATM) or Multiprotocol Label Switching (MPLS)are typical data-link protocols for larger networks such as WANs; Ethernet and TokenRing are typical data-link protocols for LANs. These protocols differ from the former pro-tocols in that they are simpler (e.g. they omit features such as Quality of Serviceguarantees) and offer collision prevention. Both of these differences allow for more eco-nomical systems.Despite the modest popularity of IBM token ring in the 1980s and 1990s,virtually all LANs now use either wired or wireless Ethernets. At the physical layer, mostwired Ethernet implementations use copper twisted-pair cables (including the common10BASE-T networks). However, some early implementations used heavier coaxial cables

and some recent implementations (especially high-speed ones) use optical fibers. Whenoptic fibers are used, the distinction must be made between multimode fibers and single-mode fiberes. Multimode fibers can be thought of as thicker optical fibers that are cheaperto manufacture devices for but that suffers from less usable bandwidth and worse attenua-tionimplying poorer long-distance performance.

Telecommunication in India

Brief Introduction

Driven by wireless revolution, the Indian telecommunications industry is one of the


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fastest growing in the world. Government policies and regulatory framework implementedby Telecom Regulatory Authority of India (TRAI) have provided a conducive environmentfor service providers. This has made the sector more competitive, while enhancing the ac-cessibility of telecommunication services at affordable tariffs to the consumers.

According to TRAI's report 'Telecom Sector in India: A Decadal Profile', the tele-density has increased from 4.3 in March 2002 to 78.1 in February 2012, wherein the ruralareas registered an increase from 1.2 in March 2002 to 38.5 in February 2012. Also, theshare of telecommunication services (excluding postal and miscellaneous services), as percent of the total gross domestic product (GDP), has increased from 0.96 in 2000-01 to 3.78in 2009 -10.

According to the same report, international comparisons (among 222 countries) showthat India has the second largest number of telephone subscribers in the world accountingfor 12 per cent of the world's total telephone subscribers.

Key Statistics

In its recent statement issued, TRAI has revealed that the country's mobile sub-scriber base has reached 951.3 million wherein the operators added 8 millionsubscribers in March 2012.

The overall tele-density in India reached 78.66. The urban tele-density was record-ed to be 169.55, while rural tele-density stood at 39.22.

Total broadband subscriber base increased from 13.54 million in February 2012 to13.79 million in March 2012, registering a growth of 1.86 per cent.

Market Size

According to a report 'India Monthly Mobile Handsets Market Review for November,2011' by CyberMedia, total mobile handset shipments in India reached about 166 millionunits during the first eleven months of 2011, wherein Finnish handset maker Nokia ac-counted for 30.7 per cent share of the market, followed by Samsung with 14.9 per cent andMicromax with 5 per cent. The overall shipments included 14.4 million feature phones and1.07 million smartphones.

Nokia remained the leader in both the feature and smartphone segments, accounting for30.2 per cent and 38.4 per cent, respectively, of the market.

Smartphone shipments during the period stood at approximately 10 million. Samsungand BlackBerry smartphone-maker Research In Motion (RIM) were the second and thirdlargest players in the smartphone segment with a 27.5 per cent and 15.5 per cent marketshare, respectively.

Smartphones

Indian handset makers are venturing into smartphone segment by following the featuresof multinational companies and breaking the Rs 5,000 (US$ 88.6) barrier for entry-level

phones. While Micromax is devising a speech-recognition application that replicates Ap-

ple's Siri, Karbonn Mobiles has developed its own instant messenger and push-mail servicethat is similar to BlackBerry's messenger. Karbonn Mobiles, on the other hand, is offering


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its handset at Rs 4,490 (US$ 80).

The handset makers are targeting college students in tier II and III cities who wish toupgrade from a feature phone, but can't afford to buy premium brands.

Lava has taken a different path to stay in the game. It has partnered with Intel to launchthe computer chipmaker's first smart phone Xolo - packed with an Atom processor used innetbooks - only in India. The company hopes to cash-in the 'Intel Inside' faith from con-sumers while it has launched its product at an entry price of Rs 22,000 (US$ 389.72).

Key Developments & Investments

Swedish company Flexenclosure has formed a 51:49 joint venture (JV) in Indiawith Mumbai-based Artheon group to enhance its relations with Bharti Airtel andforge into new ones with firms which are looking for environment-friendly solu-tions. Flexenclosure is a global developer for unconventional energy solutions for

telecom companies. India's largest mobile operator Bharti Airtel has partnered with Oslo-based Opera

Software to provide its customers across India, Africa, Sri Lanka and Bangladesh,access to a customised version of the latter's internet browser on their mobiles. Thiswill bring 253 million more customers to the Norwegian browser maker for mo-

biles and enhance its value. Canadian phone maker RIM and Kerala-based business incubator Startup Village

have jointly decided to launch the first BlackBerry Innovation Zone in India. Firstof its kind in the Asia Pacific region, the zone would be located at Rubus Labs withStartup Village. The labs will facilitate developer activities like BlackBerry Hacka-thons and Bar Camps.

The partners will conduct training sessions across 126 engineering colleges in Keralaunder the BlackBerry BASE (BlackBerry Apps by Student Entrepreneurs) program.

Government Initiatives

The Cabinet has given its nod to National telecom Policy 2012. The policy directs newinitiatives, which includes free roaming, unrestricted Net telephony and a new unified li-censing regime for operators. The policy also endorses a boost to broadband expansion andan increase in local manufacturing of telecom equipment.

The National Science and Technology Entrepreneurship Development Board(NSTEDB), the Department of Science and Technology (DST), Government of India,Technopark and MobME Wireless have joined hands to set up the Startup Village - IndianTelecom Innovation Hub in Kerala. The country's first Public Private Partnership (PPP)telecom business incubator is a step to support new product initiatives and turn them intosuccessful ventures.

TRAI is also doing its bit to achieve the aim of carbon emission reduction under whichoperators are directed to achieve carbon reduction to the extent of 5 per cent by 2012-13,12 per cent by 2016-17 and 17 per cent by 2018-19. With regards to these norms under

'Green Telephony', TRAI has further mandated for all the operators that at least 50 per cent


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of all rural towers and 20 per cent of all urban towers are to be powered by hybrid powerby 2015. The Government has also given its nod.

Road Ahead

Research firm KPMG predicts that 26 out of every 100 phones sold globally will besmartphones. The analysts added that smartphones will consist of 40 per cent of the totalhandsets sold across the world and India's situation would be similar.

Smartphones segment is going to rule the future handset market undoubtedly. Accordingto market intelligence and research firm IDC, the segment is poised to witness a substantialgrowth at 63.4 per cent from 2011-15 and is forecasted to achieve a shipment of 77.5 mil-lion by 2015 in the Indian market.

Moreover, IDC predicts that India will be one of the top five country markets forSmartphone shipments by 2016. The gigantic growth would be driven through the roll outof 3G networks and data plans, while domestic vendors are seeking to enhance their valuechains and upgrade from feature products to smarter ones.

History of Indian Telecommunications:-

Started in 1851 when the first operational land lines were laid by the governmentnear Calcutta (seat of British power). Telephone services were introduced in India in 1881.In 1883 telephone services were merged with the postal system. Indian Radio TelegraphCompany (IRT) was formed in 1923. After independence in 1947, all the foreign tele-communication companies were nationalized to form the Posts, Telephone and Telegraph(PTT), a monopoly run by the governments, Ministry of Communications. Telecom sectorwas considered as a strategic service and the government considered it best to bring understate's control. The first wind of reforms in telecommunications sector began to flow in

1980s when the private sector was allowed in telecommunications equipment manufactur-ing. In 1985, Department of Telecommunications (DOT) was established. It was anexclusive provider of domestic and long-distance service that would be its own regulator(separate from the postal system). In 1986, two wholly government-owned companieswere created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommuni-cations and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitanareas.

In 1990s, telecommunications sector benefited from the general opening up of theeconomy. Also, examples of telecom revolution in many other countries, which resulted in

better quality of service and lower tariffs, led Indian policy makers to initiate a changeprocess finally resulting in opening up of telecom services sector for the private sector.

National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensiveroadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authori-


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ty of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate thegrowth of the telecom sector. New National Telecom Policy was adopted in 1999 and cel-lular services were also launched in the same year.

Telecommunication sector in India can be divided into two segments: Fixed ServiceProvider (FSPs), and Cellular Services. Fixed line services consist of basic services, na-

tional or domestic long distance and international long distance Services. The stateoperators (BSNL and MTNL), account for almost 90 per cent of revenues from basic ser-vices. Private sector services are presently available in selective urban areas, andcollectively account for less than 5 per cent of subscriptions. However, private services fo-cus on the business/corporate sector, and offer reliable, high- end services, such as leasedlines, ISDN, closed usergroup and videoconferencing.

Cellular services can be further divided into two categories: Global System for MobileCommunications (GSM) and Code Division Multiple Access (CDMA).

The GSM sector is dominated by Airtel, Vodfone-Hutch, and Idea Cellular, while the

CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international anddomestic long distance telephony services are the major growth drivers for cellular indus-try. Cellular operators get substantial revenue from these services, and compensate themfor reduction in tariffs on airtime, which along with rental was the main source of revenue.The reduction in tariffs for airtime, national long distance, international long distance, andhandset prices has driven demand.

Milestones in Telecom Reforms:-

1984 Manufacturing of subscriber terminal equipment opened to private sector.

1985 Telecom was constituted into a separate department with a separate board.

1986 MTNL and VSNL created as corporations.

1988 Government introduces in-dialing scheme. PABX services only within a building,or in adjoining buildings.

1989 Telecom Commission formed.

1991 Telecom equipment manufacturing opened to private sector. Major internationalplayers like Alcatel, AT&T, Ericsson, Fujitsu, and Siemens entered equipment manu-facturing market.

1992 VAS sector opened for private competition.

1993 Private networks allowed in industrial areas.

1994 Licenses for radio paging (27 cities) issued.


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MARKET STRUCTURE OF TELECOM INDIA


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PRESENCE OF AIRCEL IN INDIA

Telecom Circles & Metro districts are responsible for providing service to the custom-

ers. There are 24 Telecom Circles and 2 Metro districts.


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TELECOM CIRCLE IN INDIA

1. Andaman & Nicobar Telecom Circle

2. Andhra Pradesh Telecom Circle

3. Assam Telecom Circle4. Bihar Telecom Circle


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5. Chhattisgarh Telecom Circle

6. Gujarat Telecom Circle

7. Haryana Telecom Circle

8. Himachal Pradesh Telecom Circle

9. Jammu & Kashmir Telecom Circle

10. Jharkhand Telecom Circle

11. Karnataka Telecom Circle

12. Kerala Telecom Circle

13. Madhya Pradesh Telecom Circle

14. Maharashtra Telecom Circle

15. North East-I Telecom Circle for Meghalaya, Mizoram and Tripura16. North East-II Telecom Circle for Arunachal Pradesh, Manipur and Nagaland.

17. Orissa Telecom Circle

18. Punjab Telecom Circle

19. Rajasthan Telecom Circle

20. Tamil Nadu Telecom Circle

21. Uttar Pradesh (East) Telecom Circle

22. Uttar Pradesh (West) Telecom Circle

23. Uttaranchal Telecom Circle

24. West Bengal Telecom Circle

Metro Districts

Kolkata Telecom District

Chennai Telecom District

Aircel

Type Joint Venture

Industry Telecommunications

Founded 1999

Headquarters Chennai,IndiaKey people
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Joint_Venturehttp://en.wikipedia.org/wiki/Joint_Venturehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/File:Aircel_Logo.svghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Joint_Venturehttp://en.wikipedia.org/wiki/Types_of_business_entity


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3G Coverage

Aircels 3G service is currently available in the following cities/towns in 13 telecom

circles:

This is anincomplete list,which may never be able to satisfy particular standards forcompleteness. You can help byexpanding itwithreliably sourcedentries.

Telecom

Circle

State/Regio

n

No.

of

Towns

Cities/Towns

AndhraPradesh

AndhraPradesh

12Hyderabad,Vijayawada,Vizag,Tirupathi,Kur-

nool,Nellore,Kakinada,Rajahmundry,Guntur,Karimnagar,Nizamabad,Warangal

Assam Assam 6Guwahati,Tinsukia,Dibrugarh,Jorhat,Tezpur,

Sibsagar

BiharBihar 1

PatnaPatna (Incl Danapur and Hajipur), Jamshed-pur, Muzzafarpur, Katihar, Ranchi, Chapra and Gaya

Jharkhand 0

Jammu& Kashmir

Jammu &Kashmir

1 Srinagar

Kanpur Kanpur N/A N/A

Karna-taka

Karnataka 16

Bangalore,Mysore,Shimoga,Hassan, Mangalore,Mandya, Gulbarga, Dharwad, Haveri, Davangere,

Kolar, Tumkur, Udupi, Chikkamagalur, Chitradurga,

Maddur

Kerala Kerala 14

Kochi/Ernakulam,Kozhikode,Palakkad,Thiru-vananthapuram,Malappuram,Kannur,Thrissur

Alappuzha, Ambalapuzha, Kollam, Kottakkal, Tha-lassery, Kasaragod, Manjeri.

WestBengal

West Ben-gal

4 Asansol,Durgapur,Siliguri,Kharagpur

Kolkata Kolkata N/A N/A

NorthEast

ArunachalPradesh

0

Meghalaya 1 ShillongManipur 1 Imphal

Mizoram 0

Nagaland 2 Dimapur,Kohima

Tripura 1 Agartala

Orissa Orissa 1 Bhubaneswar,Rourkela, Sambalpur, Cuttack

TamilNadu

Tamil Nadu 2 Chennai,Coimbatore,Hosur

Uttar

Pradesh(East)

EasternUt-

tar Pradesh 4

Lucknow,Kanpur,Allahabad,Varanasi,Jhansi,

Gorakhpur
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rg/wiki/Kharagpur,_West_Bengalhttp://en.wikipedia.org/wiki/Kharagpur,_West_Bengalhttp://en.wikipedia.org/wiki/Kharagpur,_West_Bengalhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Shillonghttp://en.wikipedia.org/wiki/Manipurhttp://en.wikipedia.org/wiki/Imphalhttp://en.wikipedia.org/wiki/Imphalhttp://en.wikipedia.org/wiki/Mizoramhttp://en.wikipedia.org/wiki/Mizoramhttp://en.wikipedia.org/wiki/Nagalandhttp://en.wikipedia.org/wiki/Nagalandhttp://en.wikipedia.org/wiki/Dimapurhttp://en.wikipedia.org/wiki/Dimapurhttp://en.wikipedia.org/wiki/Kohimahttp://en.wikipedia.org/wiki/Kohimahttp://en.wikipedia.org/wiki/Kohimahttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Agartalahttp://en.wikipedia.org/wiki/Agartalahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Bhubaneswarhttp://en.wikipedia.org/wiki/Bhubaneswarhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Coimbatorehttp://en.wikipedia.org/wiki/Coimbatorehttp://en.wikipedia.org/wiki/Coimbatorehttp://en.wikipedia.org/wiki/Hosurhttp://en.wikipedia.org/wiki/Hosurhttp://en.wikipedia.org/wiki/Hosurhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Allahabadhttp://en.wikipedia.org/wiki/Allahabadhttp://en.wikipedia.org/wiki/Allahabadhttp://en.wikipedia.org/wiki/Varanasihttp://en.wikipedia.org/wiki/Varanasihttp://en.wikipedia.org/wiki/Varanasihttp://en.wikipedia.org/wiki/Jhansihttp://en.wikipedia.org/wiki/Jhansihttp://en.wikipedia.org/wiki/Jhansihttp://en.wikipedia.org/wiki/Gorakhpurhttp://en.wikipedia.org/wiki/Gorakhpurhttp://en.wikipedia.org/wiki/Gorakhpurhttp://en.wikipedia.org/wiki/Jhansihttp://en.wikipedia.org/wiki/Varanasihttp://en.wikipedia.org/wiki/Allahabadhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Hosurhttp://en.wikipedia.org/wiki/Coimbatorehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Bhubaneswarhttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Agartalahttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Kohimahttp://en.wikipedia.org/wiki/Dimapurhttp://en.wikipedia.org/wiki/Nagalandhttp://en.wikipedia.org/wiki/Mizoramhttp://en.wikipedia.org/wiki/Imphalhttp://en.wikipedia.org/wiki/Manipurhttp://en.wikipedia.org/wiki/Shillonghttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kharagpur,_West_Bengalhttp://en.wikipedia.org/wiki/Siligurihttp://en.wikipedia.org/wiki/Durgapur,_West_Bengalhttp://en.wikipedia.org/wiki/Asansolhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Thrissurhttp://en.wikipedia.org/wiki/Kannurhttp://en.wikipedia.org/wiki/Malappuramhttp://en.wikipedia.org/wiki/Thiruvananthapuramhttp://en.wikipedia.org/wiki/Thiruvananthapuramhttp://en.wikipedia.org/wiki/Palakkadhttp://en.wikipedia.org/wiki/Kozhikodehttp://en.wikipedia.org/wiki/Ernakulamhttp://en.wikipedia.org/wiki/Kochihttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Shimogahttp://en.wikipedia.org/wiki/Mysorehttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Srinagarhttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Jharkhandhttp://en.wikipedia.org/wiki/Patnahttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Sibsagarhttp://en.wikipedia.org/wiki/Tezpurhttp://en.wikipedia.org/wiki/Jorhathttp://en.wikipedia.org/wiki/Dibrugarhhttp://en.wikipedia.org/wiki/Tinsukiahttp://en.wikipedia.org/wiki/Guwahatihttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Warangalhttp://en.wikipedia.org/wiki/Nizamabad,_Andhra_Pradeshhttp://en.wikipedia.org/wiki/Karimnagarhttp://en.wikipedia.org/wiki/Gunturhttp://en.wikipedia.org/wiki/Rajahmundryhttp://en.wikipedia.org/wiki/Kakinadahttp://en.wikipedia.org/wiki/Nellorehttp://en.wikipedia.org/wiki/Kurnoolhttp://en.wikipedia.org/wiki/Kurnoolhttp://en.wikipedia.org/wiki/Tirupati_%28city%29http://en.wikipedia.org/wiki/Vizaghttp://en.wikipedia.org/wiki/Vijayawadahttp://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Wikipedia:Identifying_reliable_sourceshttp://en.wikipedia.org/w/index.php?title=Aircel&action=edithttp://en.wikipedia.org/wiki/Wikipedia:WikiProject_Lists#Incomplete_lists


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selected as the best regional operator in 2008 byTele.net.Aircel was rated as the top mid-size utility company inBusiness Worlds List of Best Mid-Size Companies in 2007Aircelgot the highest rating for overall customer satisfaction and network quality in 2006 byVoice and Data.

Apple iPhone 4 Launch

Aircel launched the Apple iPhone 4 apart from Bharti Airtel on 27 May 2011, which isone of the most popular smartphone in the contemporary world.

Aircel is famous for innovative Pocket Internet cards for Free GPRS service for1day/3days/7days/30days. Aircel become first to introduce Online service to subscribe andmanage Dialer tunes. It is first in country to introduce SMS bank/PhoneBook/Reminder/Talking SMS.

The Aircel group is a joint venture between Maxis Communications Berhad of Malay-

sia and Sindya Securities & Investments Private ltd. whose current shareholders are

the Reddy family of Apollo Hospitals Group of India, with Maxis Communications

holding a majority stake of 74%.

Aircel commenced operations in 1999 and became the leading mobile operator in Tam-

il Nadu within 18 months. In December 2003, it launc hed commercially in Chennai

and quickly established itself as a market leadera position it has held since.

Aircel began its outward expansion in 2005 and met with unprecedent -ed success inthe Eastern frontier circles. It emerged a market leader in Assam and in the North East-

ern provinces within 18 months of ope rations. Till today, the company gained a

foothold in 18 circles include -ing Chennai, Tamil Nadu, Assam, North East, Orissa,

Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra

Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa and Mumbai.
http://en.wikipedia.org/w/index.php?title=Tele.net&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Tele.net&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Tele.net&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Business_World&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Business_World&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Business_World&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Voice_and_Data&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Voice_and_Data&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Voice_and_Data&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Business_World&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Tele.net&action=edit&redlink=1


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The Company has currently gained a momentum in the space of telecom in India post

the allocation of additional spectrum by the Depart -ment of Telecom, Govt. of India

for 13 new circles across India. These include Delhi (Metro), Mumbai (Metro), Andhra

Pradesh, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra & Goa,Rajasthan, Punjab, UP (West) and UP (East).

The key players in the Telecom Market in India

Cellular Service provider:

Airtel MTNL

Aircel Virgin

BSNL Uninor

Vodafone MTS Idea S Tel

Reliance Tata Docomo

Tata indicom

HOLDING COMPANY


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1. DISHNET WIRELESS LIMITED

2. AIRCEL CELLULAR LIMITED

3. AIRCEL BUSINESS SOLUTIONS

DISHNET WIRELESS LIMITED-This Company provides broadband services in

different circles & it is one of the company which uses WIMAX technology.

AIRCEL CELLULAR LIMITED-This Company provides mobile services in differ-

ent circles.

AIRCEL BUSINESS SOLUTIONS-This is the sub part of aircel cellular limited

which executes the ILD,NLD, WIMAX operations for aircel cellular.

COMPANY PRODUCTS

AIRCEL SIM Cards

AIRCEL VOUCHERS


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AIRCEL E-Recharge

AIRCEL INQ Mobile

AIRCEL Pocket Internet

AIRCEL SERVICES

Any mobile service provider companies provide two types of facility for the usages

PRE-PAID

POST-PAID

PRE-PAID:

PRE-PAID Define as a pre paid and then use. In this type customer purchases the re-

charge coupons and other value added services card from retail shops and then that can

use. In the PRE-PAID if we have no sufficient balance then we cannot make a call.

POST-PAID:

POST-PAID Define as a post means first use and then paid. In this type of facility we

can make a call unlimited till the credit limit. There are many types of facility who divert

my opinion to use the Post-paid Facility.

VALUE ADDED SERVICES


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COLOUR SMS

CALLER RING BACK TONE

AIRCEL 55555 SERVICE

Music Stations:

Astrology

Jokes

Bollywood

News

Tips

AIRCEL HEALTH SERVICES

RAILWAY SERVICES

PLAY SCRABBLE

Search your favourite Ring tone

Bengali Ring tones

Voice Mail Service

Save Your Contacts

Healthy Living Tips

SIM browser services

Dictionary

Funny Logos and Pictures

Regional Ring tones

Hollywood/English Ringtones, Picture Messages and Logos


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Non-stop downloads of your favorite stars' Wallpaper, latest Polyphonic Ringtones,MP3 tones, True tones, Music Videos, Movie videos, Themes, Movie Themes and Mobile

games only on Aircel pocket internet.

Whats more, activating this service is free and browsing the portal is charged just

@10p/10Kb.

Charges:

SMS sent to 121 will be Free.

Browsing charges 10paisa/10 Kb.

PREPAID PLANS:

CHILLAX PACKS


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RATE CUTTERS

VALUE TOP UPS

ISD PLANS

PLANS:

Some new Postpaid Data Tariffs


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DONGLES BY AIRCEL:

Single user

a.

MMX 352G

- 7.2 Mbps Download

- 5.76 Mbps Upload

- Flash memory card support upto 16 GB

b.


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How many internet users are present in your house?

1 36

2 19

3 15

>3 5

How much data you and your family consume per month?


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5 8

6 15

7 15

8 14

9 8

10 6

Most of the decision makers were the people themselves who used internet and hence

we found out that people are self-aware about the service providers and the tariff plans.

CHAPTERIV

PROJECT FINDINGS:


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There is great opportunity in the network service,if the network company

pay attention towards their network tower then they will definitely success

in their business. AIRTEL is the leading network company due to their net-

work coverage .almost they covered all state. Network tower of the Airtel is

so strong .each and every village of INDIA catch the airtel network tower.

AIRCEL is the second leading network company.

There is prospect to become number one company in the market.

AIRCEL sells more SIM than AIRTEL in this time and giving more

benefit to the customers.

They are trying to solve the network problems and focus on the

more network towers.

They are also giving more focus on customer relationship.

Customers problems in value added service in AIRCEL Company. It

should be solved quickly.

The more flexible tariff plans in postpaid data services helps the

customer to make the maximum usage.

Their rigorous sales activity and immediate customer assistance is

highly appreciated by the customers.

PROBLEMS IDENTIFIED:

No availability of 3g services in most of the part of Orissa.

Sales activities are not up to the mark.


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Delay in activation of the services.

Delay in product launching as per informed to the customers.

Failure in proper acknowledgement regarding the bills.

Postpaid customers should be trained about availing various services

like the e-bill, combo offers so that they could avail them timely.

Recommendation & suggestions:

Our 2 months of training gave use immense corporate exposure and also

help us in tracing of the problem areas in Aircel hence the problems identi-

fied could be overcome by imparting this few recommendations.

The sale executive are the face of the company since they are thepeople who directly communicate with the customers therefore they

should be given proper training regarding their communication and in-

terpersonal skills.

Customers should not be kept waiting and the services should be im-

mediately rendered as the delay can be a demotivating factor for them

and turn them towards competitors.

The customer relation management team should take ample steps to

make the customer aware about the facilities like e-bill, combo packs

therefore creating a healthy relationship with them and making them

aware how user friendly Aircels products are.

The lack of availability of 3g services at some parts of Orissa which in

their developing stage is restricting Aircel form achieving more poten-

tial customers.


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CONCLUSIONS:

After the depth study of all the current situation of the market, we come

to this conclusion that the Indian market is so very open and vast for the tel-

ecom service. The opportunity in the telecom services are profound about

85% of the people are satisfied with their current service provider but still

55% of them want to shit to other service providers if they get better tariff

and services, if Aircel provides better tariffs and consistent network in the

coming years then, they would be number one telecom service Provider

Company.

SWOT ANALYSIS:

STRENGTH: ---

Flexible and better plan for the customers.

Innovations and new idea are ample in Aircel.

WEEKNESS: ---

Network problem (poor network).

Automatic update VAS.

OPPURTUNITY: ---


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They got the license of 3-G service in 13 circles.

The mifi/wifi devices are new to the market so they can

create new customers.

THREATS: ---

Network coverage with competitors (Vodafone, Airtel).

MTS is entering Orissa market and could a very credible

threat.

APPENDICES:

QUESTIONNAIRE:Name:_______________________________________________________

Address:______________________________________________________

Contact No.: _____________________

Email id:__________________________

Specify:__________________________________________.

Segment:

Professional Businessman

Home Maker Student

Others


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How many people are there in your family / office? ______________

From which telecom operator do you use mobile connection? ______

Are you using internet service at your residence?

Yes [ ] B) No [ ]

Which service provider are you currently using___________________

For broadband, what do you currently use

Through landline [ ]

Dongle [ ]

Mobile [ ]

Mifi / Wifi [ ]

Others [ ] (Specify:______________)

What is your avg. monthly cost on internet connection?____________

Details of Plan used? (If possible can u share last bill copy)?

Da-

ta_________________________________________________________________


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Voice________________________________________________

________________

Are you satisfied with your service provider?

A) Yes [ ] B)No [ ]

Any Feedback____________________________________________

Would you change your service provider if you get better tariff & ser-

vice?

A) Yes [ ] B) No [ ]

Who is the decision maker?_________________

Contact No __________

Email Id____________

.THANK YOU


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Bibliography

Websites referred:

www.google.comwww.wikipedia.comwww.aircel.co.inwww.aircel.comwww.trai.gov.inwww.coai.comwww.dot.gov.inwww.telecomewatch.com

www.answer.comwww.ask.com

Books referred:

Principal of marketing by Philip kotler.

Marketing Research by G.C Berry.

Research Methodology by C.R Kothri
http://www.google.com/http://www.google.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.aircel.co.in/http://www.aircel.co.in/http://www.aircel.com/http://www.aircel.com/http://www.trai.gov.in/http://www.trai.gov.in/http://www.coai.com/http://www.coai.com/http://www.dot.gov.in/http://www.dot.gov.in/http://www.telecomewatch.com/http://www.telecomewatch.com/http://www.answer.com/http://www.answer.com/http://www.ask.com/http://www.ask.com/http://www.ask.com/http://www.answer.com/http://www.telecomewatch.com/http://www.dot.gov.in/http://www.coai.com/http://www.trai.gov.in/http://www.aircel.com/http://www.aircel.co.in/http://www.wikipedia.com/http://www.google.com/

Aricel Project

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