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Argyle Social Walkthrough

Core Features

S  Publishing S  Publish photos, links and status updates to Facebook & Twitter

S  Engagement S  Fluid dashboard displays incoming messages and saved searches

S  Analytics S  Important metrics are quickly displayed in an easy-to-read format

S  Collaboration S  Allows teams to respond to inquiries and share important messages

Publishing Dashboard

•  Create or select a campaign to track various efforts

•  Publish status updates, links and photos to Facebook & Twitter

•  Schedule multiple posts at once to save time

•  Publish now, or schedule posts in the future

•  Queue posts with a Hopper – A tool that publishes posts according to settings you specify

•  Web browser tool allows you to find content anywhere on the Web and add it to your Hopper or schedule for later

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How to create posts Step-by-step instructions for posting on Facebook and Twitter

Click New Post on Publish Tab

Select a Campaign & Title

Create a Status

Create a Link

Create a Photo

Link vs. Status vs. Photo

Status

S  Text-only option includes a URL in the body of the message

S  Ideal for Twitter or a Facebook post without links

Link

S  The rich text status give you maximum control over links on Facebook

S  Links are “video-friendly”

Photo

S  Uploads a single photo to the Facebook Wall

S  Solicits the most engagement

And then you hit “Publish”

RSS-to-Social Automation •  Intelligent automation tool

allows you to schedule multiple posts and re-post over time

•  Filter posts by blog category or keyword

•  Send your RSS posts into a Hopper.

Engagement Dashboard

Customer Service Tips & Tricks

S  The Engagement dashboard quickly displays all of your incoming messages, flagged posts, saved searches, and messages from Twitter and Facebook. S  Flagged posts appear on every account holder’s flagged section, which means

it requires immediate attention. Resolved posts are then un-flagged.

S  If you see a user with a question that pertains to an area outside of your expertise, flag it and someone else on our team will take care of it.

S  Social media allows you to take a proactive approach and answer simple questions without congesting your other high cost support channels.

Customer Service Tips & Tricks

Flag & Track Queries View Conversations

Measure Shares, Create Better Content

S  Dig into data about the content your on-site visitors share

S  Integrates with sharing buttons on your website to track behavior

S  Shares, clicks and conversions are tracked directly on your Argyle Social dashboard

Social ROI

S  Traditional Web Analytic tools use last-touch attribution – whatever marketing source they touched gets credit for 100% of the conversion. It doesn’t work for social media marketing.

S  Stop underreporting and attribute your efforts to filling the top of your funnel and track micro/macro conversions.

Social CRM – beta

S  New followers and mentions create new contacts. Ongoing replies and interactions update these records.

S  Illustrate high-value social actions like clicks, on-site shares, conversions to your social contacts.

S  Push data into your CRM via Argyle’s open API or a plug-and-play Salesforce.com integration

Pricing

S  $50/month per user for access to FIU’s university-wide Facebook and Twitter accounts* S  Largest online network for FIU that will continue to grow S  Dedicated customer service agents from various university departments will

continue to join network

S  $10/month per Facebook Page and Twitter account S  Respond to questions using your own accounts S  Measure interactions by attributing your responses to campaigns

S  *Even if you’ll be using your own accounts, you’ll need to pay for your own seats and accounts.

Questions? Betsy Soler – Social Media Community Manager

E-mail: bsoler@fiu.edu Twitter: @bsoler