ARGYLE EXECUTIVE FORUMsolution overview

Argyle Executive Forum has formed a thriving

community of more than 40,000 executives,

rich with shared knowledge and real-world

experience. Over 700 new members join

each month, giving our clients access to key

decision makers.

By focusing on disciplined, metrics-driven

sales and marketing solutions, Argyle offers

unparalleled access to the proven best

practices of our Members. Marketing and sales

leaders use Argyle to form strategic business

plans that result in dynamic marketing

campaigns and robust revenue opportunities,

accelerating the sales cycle of our clients.

ABOUT US

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OppOrTUniTieStarget & effectively engage with the MostQualified executives at your accounts

strong alignMent with territories & targets

for acquiring new business, up-selling existing accounts, as

well as reducing the risk of client cancellations.

• Over 78% of F1000 and 2500 mid market organizations

($100M+) are members of Argyle

• 40K+executiveswhocouldbequalifiedtoinvestin,

recommend,and/orinfluenceyourofferings

• Target multiple lines of business at a single account

• Target by industry as well as geography to support

specificproductsand/orterritories

Note: while the Argyle membership is primarily VP+, we have

many services to target Director, Manager, or other titles and

functions that are close to the purchasing decision for

your solutions.

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target & effectively engage with the MostQualified executives at your accounts

our MeMbers deMonstrate interest

in wanting / needing help with relevant pain points across

key Lines of Business (LOBs) in our membership:

• CFOs and related key functions

• CMOs and related key functions

• CHROs and related key functions

• CIOs and related key functions

• CISOs and related key functions

• General Counsels and related key functions

• Customer Care / Service and related key functions

• Many others

target industries well represented:

• Pharmaceuticals

• Financial Services

• Energy

• Retail/CPG

• Technology

• Manufacturing

• Professional Services

• Healthcare

• Many others

02 03

ClienT SUCCeSSargyle is the b2b sales and Marketing partner of choice for over 200 of the world’s leading organizations

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ACCOUnTinTelligenCe

• Penetrateclearlydefinedfunctions(CMO,CFO

etc.) as well as key industries (pharmaceuticals,

financialservices,retail,hospitals,media,etc.)

• Focus on named / priority accounts

• Work on net new accounts as well as installed base

• Execute across North America

goals & objectives• Named Account Program leverages

a cross-section of Argyle products to identify

strong prospects and coordinate efforts with

selling and renewal strategies

• In person events allow your sales organization

tosecureface-to-faceinteractionswithqualified

excecutives. Formats include Full Day Events,

Think Tanks, Dinners, and Breakout Breakfasts

• Virtual events support demand generation and

pipeline building

• Informal Introductions deliver “high touch”

introductions via email or in person to key titles

within named accounts

• Member Calls allows your sales organization

to approach prospects with the appropriate pitch

• Argyle Conversations with Members generate

relationships with key prospects and gets

your highly differentiated thought leadership

content featured alongside other top prospects

and brands

how argyle helps

04 05

We Provide Support

for the Following:

• Pipeline Origination

• Pipeline Advancement

• Account Intelligence

• Executive Visibility

• Securing Sponsors

• Upsells

• Cross Sells

• Reducing Churn

• Reachhighlyqualifiedaudiences

• Highlight differentiation from competitors

• Map your message to client / prospect pain points

(at the account level, industry level, geography, etc.)

• Align efforts with sales to drive pipeline

• Executeatscaleandefficiently

• In person events that target key cities, key

audiences, etc. Formats include Full Day Events,

Think Tanks, Dinners, and Breakout Breakfasts

• Virtual events can reach segments that are

geographically dispersed, niche themes, “hand

raising” exercises, etc.

• Argyle Conversations create and showcase thought

leadership, demonstrations, etc.

• MemberCallsconfirmandcalibrateyourmessage

toaccounts,industries,andspecifictitles

goals & objectiveshow argyle helps

eXeCUTiVe ViSiBiliTY & THOUgHT leADerSHip

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We Provide Support

for the Following:

• Pipeline Origination

• Pipeline Advancement

• Account Intelligence

• Executive Visibility

• Securing Sponsors

• Upsells

• Cross Sells

• Reducing Churn

ArgYleCApABiliTieSargyle has two core business units:

• Argyle Events

• Argyle Sales & Marketing Services

argyle events:

• Multi-Sponsor Events

(in person and virtual)

• Exclusive Single-Sponsor Events

(in person and virtual)

• Full Day Events

• Half Day Events

• Breakfasts

• Dinners

• Other formats available based

on your needs

argyle sales & Marketing services:

• Account Based Marketing

• Account Intelligence Programs

• Sales Enablement Tactics

• Content Creation

• Content Marketing

• Executive Visibility Programs

• Integrated Demand Generation Programs

• Retainer Programs

see additional details on our capabilities here.06 07

for naMed account prograMs:

Argyle’s account-based services deliver opportunities

that impact your sales efforts from a targeted group of

named accounts. We support our clients throughout

thelifecycleofaccountbasedmarketingtodefine

the best strategies to win, grow, and retain business.

Requires a minimum of 150 accounts.

to gather key data & insights on client /

prospect pain points:

Utilizing services such as Member Calls, Argyle

augments your team’s understanding of client /

prospect key challenges, ultimately enabling you

to calibrate your sales and marketing approach

and offer up the most relevant services.

as a targeted foruM for

thought leadership:

Showcaseyourthoughtleadershiptohighlyqualified

audiences and in a “high touch” format (private

in-person events, private breakfasts / dinners,

conference calls, etc).

as an accelerant:

Argyle can accelerate the sales process and

reinforceengagement.Wesignificantlyreduce

the time required to create initial access, as well

as provide opportunities for your sales organization

and leadership to continually educate clients and

prospects on your capabilities.

HOw ClienTS leVerAge ArgYle

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prOTeCT YOUr inVeSTmenTargyle supports our client’s roi

efforts through a range of data,

analytics, Modeling software, and

reporting capabilities:

• Event ROI Calculator: a real time view

into the demand generation and pipeline

contribution of any Argyle event (single

or multi sponsor, in-person or virtual).

• CustomizedClientSpecificDashboards

& KPIs: detailed views of results for each

element of your campaign with Argyle.

• EventBriefs:detailedfilesshow

registration and attendance

data, demographics, contact details,

summary of observed or facilitated

interactions between your team and

Argyle members, etc.

• Feedback from your stakeholders:

we document and database feedback

(positive and negative) for you from

each of your sales executives, marketing

professionals, executive leadership, etc.

so you have a 360 degree view on how

the experience has been for each of the

stakeholders inside your organization.

08 09

COnTACTContact your Argyle Relationship Manager or

Tim Skennion at tskennion@argyleforum.com or

(646) 839 0103 to explore available opportunities.