Argus Labs Deck
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Transcript of Argus Labs Deck
argus labsQuick Presentation March 2014
why we’re doing what we’re doingeveryone has a raison d’être. so do we.
www.arguslabs.be
IN SHORT
Social
API
Sensors
Devices
Light sensor
Ambient sound
Accelerometer
Gyroscope
GPS Magnetometer
Proximity
Bluetooth
Microphone
- Acoustic
Fingerprinting
- Emotion Analysi
s
NFC
Fitbit
SmartThings
Up
Google Glasses
…
Last.fm
LinkedIn Foursquare
... Google+
MeteoAlert Seatgeek OpenTable
...
We quickly understood your smart-phone is in fact a smart-agent.
www.arguslabs.be
To develop self-learning algorithms that are able to interpret and reason about context, behaviour and emotions and apply it in industries.
OUR MISSION
Machine intelligence and cognitive algorithms are the fourth industrial revolution. The abundance of sensors, mobile users and computing power
made us pioneering in this perfect storm of cognitive computing. !
We want to make machines understand and better respond to human reasoning and emotion.
OUR VISION
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We understand context. Sensing and understanding the context of a human is a key element
I - CONTEXT
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We understand behaviour and predict habits. Start to build far more personalised and engaging mobile experiences
II - BEHAVIOUR
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We know how you feel. Making machines capable of understanding emotional states of a mobile user
III - EMOTIONS
Product video “Bolt” By Little Miss Robot
what we doa bit more on our patented tech
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We’re a cognitive cloud provider, allowing others to build intelligent, context- and emotion aware solutions. We’re offering cloud access through an API and mobile SDK.
CLOUD PROVIDER
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Researching innovative and patentable technology is a core activity if our ambition is to secure a leadership position and superior market valuation
RESEARCH
VUB - AI $300k Research Grant
MIT Media Labs Ongoing
SRI International Ongoing
MIRI - Research Institute Partner - Ongoing
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Getting industry and public validation is an important aspect of product engineering
PUBLIC AWARDS
2012 Finalist 2013 Industry Leader 2013 Audience Winner 2013 Finalist 2012 Winner 2013 Top 100 EU
2013 Speaker Media coverage 2014 Speaker Media coverage
… AND MORE
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HOT LEADS
SIGNED
NEW LEADS
$10,7M leads generated - non qualified
how does the market look like ?we see a huge market opportunity. but we’re not alone.
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TECHNOLOGY !COMPETITORS
Argus Labs
data-driven algorithm-drivenonline
human
$9M$500M
BEH
AVIO
URA
L IN
FERE
NC
E
APPROACH
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DIFFERENTIATORS
Sensing based, yet lightweight battery usage (2.7 x less costly that Qualcomm Gimbal) !
Real-time context profiling, due to the concept of semantic aware reasoning engines !
Originated for real-time sensor profiling and unstructured data !
Adaptive computational cognitive profiling and self-learning approaches !
Advanced emotion and mood learning models
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MARKET SIZE
Our nascent market size is largely defined by two critical market trends
wearablesEstimated $30B industry by 2018
Forrester
internet of everythingEstimated $290 industry by 2018
Gartner
mobileEstimated 2.6 billion units by 2016
Canalys
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A platform that provides behavioural and emotional intelligence to others
OUR POSITION
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TROJAN HORSE
We are looking to seize a billion dollar market opportunity by applying our technology in innovative industry solutions that enrich and augment current solutions.
AdvertisingNew Segments - increased RTB - Mobile cookie Recommender systems - audio RTB
Healthcare
SecuritySmart cities
Retail Mobile
CRM
…
Media
Finance
www.arguslabs.be
FOCUS MARKETS
Argus Labs
Argus Labs
Argus Labs
ADTECH
FINANCE
MEDIA
Increase in CTR/CPM Increase in Yield Behavioural Targeting Predictive Profiling
Decrease anti-fraud cost Decrease fraud losses Increase in efficiency Mobile channel security
Better recommendations Better user engagement Increase in revenue
=
=
=
current focus market
our business. today and beyondwe’re dead serious about monetizing our technology in a billion dollar opportunity
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BUSINESS MODEL
1 2
Monthly Fee!Obtain Platform Access
!Example: 399 EUR / month
Volume based fee!in Data Processing Units (DPU)
!Example: 1,392,830 DPU at 0,007 EUR
+
1. Industry interface dependent
2. DPU interface dependent
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!2,000,000%€%
0%€%
2,000,000%€%
4,000,000%€%
6,000,000%€%
8,000,000%€%
10,000,000%€%
Q1%2014% Q2%2014% Q3%2014% Q4%2014% Q1%2015% Q2%2015% Q3%2015% Q4%2015% Q1%2016% Q2%2016% Q3%2016% Q4%2016%
Costs%
Revenue%
Result%
Poly.%(Result)%
CASH FORECAST
our company and its challengeswe’re set out to do hard things. not regular stuff everyone could do
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TOMORROW
AI
DATA SDK API
ADS HEALTH MEDIA … FINANCE
RESEARCH EFFORTS
PRODUCT ENGINEERING
SALES & MARKETING
shape the future with us ?Thank you for your questions, [email protected] or +32 471 55 69 28
Mockup “Predictables” By Bezalel Academy Arts & Design
backup slides
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Mobile and wearables bring a new set of data: sensor data. We make sense of this sensor data and found ways to profile users and understand behaviour.
By 2020, over 37 billion electronic devices cars, homes, and humans will become
connected over the Internet
LOOK AROUND
Massive investments are being made in fields of AI, machine learning, anticipatory
and affective computing.
Too much data, even big data cannot solve and requires autonomous, intelligent decision
support systems to help humans.
www.arguslabs.be
Because we’re working with profiled data, we take privacy serious. This is an investment, both as a product and company, we need to continue to make.
PRIVACY
Data Protection & Privacy Board
ir. Bavo Van den Heuvel - Privacy Officer (Belgium) Patrick Van Eecke - IP & Privacy Expert - DLA Piper (External Legal Advisor to Argus Labs)
Privacy Enhancing Technologies (PET)
Encryption Personal Data Vaults
Compliance with Privacy Laws & Bylaws
EU Directive 95/46/EC International Safe Harbour Principles ePrivacy Directive 2002/58/EC EU General Data Protection Regulation (planned)
Data Breach & Privacy Risk Transfer
Cyber breach insurance policy (XL Insurance) (planned)