Register now at www.argusmedia.com/AVF-Africa

Supporting Partners

Argus Added Value Fertilizers Africa 2018 18-20 September Westin Hotel Cape Town, South Africa

Hugo Opperman Head Chemist

Microbiological Fertilizer International (MBFi)

Shamie Zingore Regional Director, sub-

Saharan Africa IPNI

John Wendt Deputy Director Field

Research International Fertilizer

Development Center (IFDC)

Nils Berger Senior Specialist Global R&D Premium Products

Eurochem

Balbir Singh Head, Development and

Agronomy Indorama Fertilizer

Luambo Munzhedzi Chairperson

Agro Dealers Association of South Africa (ADASA)

Expert speakers will share market and agronomic insights into the dynamic added value fertilizer sector:

Job Kihara Soil Fertility Expert

International Centre for Tropical Agriculture

Chris Schmidt Agronomist/Soil Scientist

Sidi Fertilizer Company

Michael Koch Agronomist

Haifa South Africa

Hear the latest technical and commercial insights for:

Enhanced Efficiency Fertilizers (EEFs)

Slow and Controlled Release Fertilizers

Coating technologies

Water Soluble and Foliar Fertilizers

Micronutrients

Biostimulants

Biofertilizers

Register online today! www.argusmedia.com/AVF-Africa

Delegates from the following countries in Africa have attended Argus Fertilizer conferences:

The only regional conference to offer a balanced program of market updates and technical insights in the specialty and enhanced efficiency fertilizer market

Join the whole supply chain - including suppliers, distributors and agro-dealers from across Africa under one roof

Hear forecasts for the African market, including product trends and developments

Meet with potential new partners during structured networking sessions and explore new commercial opportunities

Take part in interactive discussions facilitated by key industry players – your chance to ask those pressing questions

Why attend

www.argusmedia.com/AVF-Africa fertconferences@argusmedia.com +44 (0) 20 7780 4340

Who will you meet in Cape Town?

Job Titles: • Senior Management • Head of Research

and Development• Business Development • Product Manager • Head of Purchasing• Procurement Manager

• Operations Manager • Agronomist • Head of Sales and Marketing • Head of Supply Chain • Commercial Director • Academics

Your chance to network with the industryThere are many ways for you to meet with key players in the fertilizer market in Africa including:

Networking breaks and cocktail receptions

Networking App Allowing you to

schedule meetings in advance

Roundtable Discussions

Address key issues with your peers

Conference Location – Cape Town, South AfricaFamous for its breath-taking scenery, world-class cuisine and delightful climate, Cape Town is a popular destination for business and tourism. Located on the Cape Peninsula between peaks jutting into the Atlantic Ocean, Cape Town offers a stunning backdrop for doing business at Argus Added Value Fertilizer Africa.

Conference Venue – The WestinThe conference will be held at The Westin, with views of Table mountain and close to the V&A Waterfront with its world-class restaurants and boutique shops. A free shuttle bus runs between the hotel and the Waterfront. You will be conveniently situated just 20 minutes from the airport, which is served by international and regional flights. Boasting restaurants, bars, a spa, gym and outdoor pool, the Westin is the perfect venue for making new contacts in the fertilizer sector.

Cape Town, South Africa - Where the city meets the sea...

From the following company types:

• Distributors • Dealers / blenders• Commodity fertilizer producers• Specialty fertilizer producers• Micronutrients producers• Biostimulants developers• Retailers and growers

Register online today! www.argusmedia.com/AVF-Africa

Tuesday 18 September 16:00 Registration and Exhibition Opens 17:00 Speed-Networking

Meet with potential new partners during this high impact session! Bring plenty of business cards and be prepared for 2-minute conversations before the bell rings and you meet someone new!

18.00 Welcome Drinks Reception

Join your fellow attendees for a drink in an informal setting before the main event kicks off

Wednesday 19 September08:40 Registration and Exhibition 09.20 Opening Remarks from the Chair

Mounir Halim, Vice President Business Development, Fertilizers, Argus

09.30 Defining the Terminology for Added Value and Specialty

Fertilizers and Assessing the Global and Regional Market• Defining product categories • Evaluating markets and drivers for added value fertilizers• Tailoring the product offering, distribution and marketing Adrian Stubbs, Principal, Fertilizers, Argus

09.50 Understanding the Economic and Environmental

Drivers for Improving Efficiency across Agriculture• Economic outlook for agriculture• Considering the macro-economic drivers• Agricultural production opportunitiesWessel Lemmer, Senior Agricultural Economist, ABSA Agribusiness

10.10 Balanced Fertilizer Solutions for Smallholder Farmers

• Soil analysis and mapping: Understanding nutrient deficiencies to develop efficient and effective fertilizers

• Developing a balanced nutrient programme to obtain optimal yields

• Assessing the roles of public and private sector players across the sector

John Wendt, Deputy Director, Field Research, IFDC 10.30 Joint Speaker Q&A and Interactive Audience Polling

powered by Slido 10.50 Networking and Coffee Break 11.20 Fertilizer Developments in Africa and Exploring the

Role of Specialty Fertilizers in Improving Crop Yields and Quality• Exploring evolving fertilizer solutions for a changing environment• The potential impact of specialty fertilizers in AfricaShamie Zingore, Regional Director, sub-Saharan Africa, IPNI

11.50 From Agrodealers to Farm Gate: Examining Domestic

Trends and How Demand for Specialty Fertilizers is EvolvingLuambo Munzhedzi, Chairperson, Agro Dealers Association of South Africa (ADASA)

12.10 Outlook for New Products in Sub-Saharan Africa• New products to improve yields to meet growing populations• Assessing current product availability and use by country• Insights from 7000+ field trials into the efficiency and

efficacy of specialty productsHugo Opperman, Head Chemist, MBFI

12.30 Joint Speaker Q&A and Interactive Audience Polling powered by Slido

13.00 Networking Lunch 14.30 Panel Discussion: How Can Added Value Fertilizers be

Part of the Solution in Africa’s Green Revolution?• What role will specialty and enhanced efficiency fertilizers

play in the future?• How can affordability and accessibility to added value

products be improved?• What are farmer and agrodealer perceptions of new

products and how they can be distributed?Moderated by Grace Chilande, Fertilizer Market Specialist, IFDCLuambo Munzhedzi, Chairperson, Agro Dealers Association of South Africa (ADASA)Kent Lambden, Vice President, Global Business Development & Strategy, Actagro

15.10 Increasing Fertilizer Use Efficiency with Advanced

Application Methods and Farmer Training in AfricaBalbir Singh, Head Business Development and Agronomy, Indorama Fertilizers

15.30 Improving Fertilizer Efficiency of N (urea) and P (DAP) in

the Context of Sub Sahara Africa SoilsDirk Schröder, Technical Manager Europe/Africa, Verdesian

15.50 Joint Speaker Q&A 16.00 Networking and Coffee Break 16.30 Roundtable Discussions

Your chance to talk through shared issues and exchange knowledge with colleagues working in the same field. Choose a topic, which is relevant to you, and join in the moderated discussion with a round table leader:

1) Increasing Nutrient Use Efficiency by Using Controlled Release Fertilizers

2) Tackling Micronutrient Deficiencies in Africa to Improve plant health

3) Assessing the Marketing Potential and Opportunities for Specialty Products in West Africa

4) How Fertilizer Technologies Can Feed The World In A Sustainable Way

5) Financing Options to Improve Access to and Affordability of Fertilizers

6) Biostimulants – How They are Being Used Globally and Their Potential in Africa

7) Communicating the Benefits of Enhanced Efficiency Fertilizers to Agrodealers and Farmers

18:00 Cocktail Reception

Agenda

Thursday 20 September 20188:20 Registration and Exhibition 9:20 Opening Remarks from the Chair 9.30 Recap of the Round Table Discussions

Each Round Table leader from Wednesday afternoon will give a quick overview of the topics discussed and key outcomes

10.00 Increasing the Value of Precision Farming – a Short

Perspective from Outside the Box• Evaluating precision farming approaches as it is practised

in South Africa from a fertilization viewpoint• Highlighting scientific building blocks to consider and

utilize during soil data evaluation, map settings and nutritional recommendations

• Suggesting options to consider for better resultsChris Schmidt, Agronomist/Soil Scientist, Sidi Fertilizer Company

10.20 Assessing the Current Use and Potential Growth of

Micronutrients in Sub-Saharan Africa• Evaluating and mapping micronutrient deficiencies • The impact of micronutrients and secondary nutrients of

crop yields• Next steps for increasing micronutrient use in sub-

Saharan AfricaJob Kihara, Soil Fertility Expert, International Centre for Tropical Agriculture

10.40 Challenges for Specialty Fertilizers in AfricaNils Berger, Senior Advisory Global R&D Premium Products, Eurochem

11:00 Joint Q&A with Interactive Polling Technology 11.20 Networking and Coffee Break 11.50 Evaluating the Benefits of Controlled Release

Fertilizers (CRFs) for African Soils• Sharing lessons learnt from open field application of CRFs

in Africa• CRF products as an alternative when irrigation equipment

or application equipment for water-soluble speciality fertilizers are not available

Michael Koch, Agronomist, Haifa 12.10 Biostimulants as a Key Part of Sustainable Crop

Solutions: Now and in the Future 12.30 Joint Q&A with Interactive Polling Technology 12:45 Chair’s Closing Remarks 13:00 Networking Lunch and End of Conference

Agenda

Argus Added Value Fertilizers Africa gives you a unique platform to raise the profile of your company, your products or your services in this rapidly growing market place. Options can include prominent branding in the registration and networking areas or sponsorship of the breaks or the popular cocktail receptions. Alternatively, you can take a booth to demonstrate your product or services throughout the event.

For a tailored sponsorship package to suit your budget and meet your business objectives, please contact: Phone: +44 (0) 20 7780 4340 Email: fertconferences@argusmedia.com

Sponsorship and Exhibition Opportunities

“Fantastic event! Congratulations for the quality of the conference and organisation. The first Tradecorp experience as exhibitors was a fantastic success, thank you!”Marc Andre, Managing Director, Tradecorp (Attended Argus Added Value Fertilizers Europe)

www.argusmedia.com/AVF-Africa fertconferences@argusmedia.com +44 (0) 20 7780 4340

REGISTER NOW ONLINE: argusmedia.com/AVF-Africa

Registration Rates:Standard conference rate ..............................................................ZAR 13,999

REGISTER NOW ONLINE: argusmedia.com/AVF-Africa

Contact us for more information:Email: fertconferences@argusmedia.comTel: +44 20 7780 4340

Argus Added Value Fertilizers Africa 2018 18-20 September Westin Hotel Cape Town, South Africa

Argus has been reporting on the global fertilizer industry for over 30 years and we speak with the market every day, all over the world. Our price reports cover trade in the major fertilizer commodities and more recently have

grown to include coverage of enhanced and specialty fertilizers. Our market studies include analyses of NPKs, micronutrients, water solubles and specialties. This expertise underpins our conferences, which provide unbeatable forums for gathering intelligence, networking and doing business.

The Argus Africa Fertilizer conference has for 10 years been the number one meeting place for the region’s commodity fertilizer trade – and this new conference will attract the relevant producers and distributors in our existing network, as well as specialist companies driving new product developments in added value fertilizers.

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About Us

“We had very fruitful meetings and covered many topics during the conference. We were able to exchange ideas to develop a path to new business collaborations”Zheng Li, Sales General Manager, Haicheng Magnesium Fertilizer Industrial (Attended Argus Added Value Fertilizers Europe)