ARENA ONE Demo Day 2016 - SociaBuzz
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Transcript of ARENA ONE Demo Day 2016 - SociaBuzz
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Online marketplace connecting Brands with Internet Influencers
to create scalable word-of-mouth marketing campaigns.
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+7500 INFLUENCERS
INSTAGRAM TWITTER BLOG YOUTUBE
C E L E B R I T I ES
S O C I A L M E D I A S T A R S
B L O G G E R S
P U B L I C F I G U R E S
C R E A T O RS
E T C.
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WHYINFLUENCER MARKETING?
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END OF BANNER ADS
People don’t click on banner ads anymore
People are starting to block ads (47% in US)
2011 2012 2013 2014 2015
A D - B LO C K E R U S A G E
100m
0
200m
A D C L I C K S
2000 20152002 2004 2006 2008 2010 20120%
3%
6%
9%250m
20m
11%
0.1%
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PEOPLE TRUST PEOPLE, NOT BRAND
92%Trust
recommendations from other
people.~ Nielsen ~
As
SOCIAL ANIMALSwe’re always looking
to validate our choices.
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COMPLICATED + TIME-CONSUMING!
MANUAL PROCESS OF DOING INFLUENCER MARKETING IS
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WE ARE SOLVING THOSE PROBLEMS
BRANDS INFLUENCERS7 5 0 0
I N F L U E N C E R S3 0 0 . 0 0 0 . 0 0 0D A I LY I M P R E S S I O N S
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DISCOVER
• Interest
• Gender
• Age
• Location
• # of followers
• etc.
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REVIEW PROFILE
• Ratings
• Price
• Contents
• Performanc
e
• Social
channels
• etc.
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RECEIVE PROPOSALS
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COLLABORATE
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+350 HAPPY CLIENTSB R A N D S
A G E N C I E
S
OLRANGE
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HIGH MARGINCommissionfrom Influencersearnings
40%Av e r a g e $3K t o $5K f o r a s i n g l e
c a m p a i g n
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MARKET SIZE
2016 $1.42 B2019 $4.92 B
2016 $71 M2019 $246 M
2016 $32M2019 $110M
5%
45%
DIGITAL AD SPENDINGINDONESIA
INFLUENCER MARKETING
TARGET
TOTALAVAILABLEMARKET
SERVICABLEAVAILABLEMARKET
SERVICEABLEOBTAINABLEMARKET
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TRACTION & GOALS
ADVERTISERS3500 Registered
Advertisers350 Paying Advertisers10% Conversion Rate
INFLUENCERS+7500 Influencer
Accounts
T R A C T I O N
5000 Paying
Advertisers
20,000Influencer Accounts
G O A L 2 0 1 6
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MARKETING PLAN
Buzz Fest 2016Festival for Influencersand Marketers(Partnership with Indosat Ooredoo, target 5000 participants)
Referral Program(10% incentive for referrers)High impact, low cost marketing!
Cross Marketing(with other businesses with similar target customers)In talk with: IMX (Indosat & Smaato)
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MARKETING, OCT 2015
SMART FM, APR 2016
BLOOMBERG TV, JUN 2015
MAR 2016
APR 2016
PUBLICATIONS
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COMPETITORS
Self Service
Influencers
ComprehensiveProfiling
Campaign Bidding
Auto TweetCampaign
S o c i a B u z z f o c u s i n o n b u i l d i n g s c a l a b l e s e l f - s e r v i c e p l a t f o r m
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THE TEAMRade Tampubolon (Co-founder, CEO)+10 years in brand management and digital marketingMusic producer of Saykoji, Oka Antara, etc.
Eddy Yansen (Co-founder, CTO)+10 years entrepreneur in digital agencyClients include:
Chris Reskaza (Account Manager)+10 years experience in sales
THE AGENCY
SIDEGUY
THE BRAND SIDE
GUY
Andreas Setiawan SantosoDirector at KALBE GroupExperienced professional in sales, marketing, CRM, new business development, and finance.
ADVISOR
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WE ARE RAISING
$1,000,000S E R I E S A
Talents &Marketing
Tech & Infrastructure
Local Market DominancePrepare SEA Expansion
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I N F L U E N C E Y O U R M A R K E T E A S I L Y A T S C A L E
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C O N TA C T U S
Rade Tampubo lonC o - f o u n d e r | C E O+ 6 2 8 1 2 1 2 1 8 1 5 7 0
r a d e @ s o c i a b u z z . c o m
Eddy YansenC o - f o u n d e r | C T O+ 6 2 8 5 6 8 9 8 9 0 8 0
e d d y y a n s e n @ s o c i a b u z z . c om