ARENA ONE Demo Day 2016 - SociaBuzz

23

Transcript of ARENA ONE Demo Day 2016 - SociaBuzz

Page 1: ARENA ONE Demo Day 2016 - SociaBuzz
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Online marketplace connecting Brands with Internet Influencers

to create scalable word-of-mouth marketing campaigns.

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+7500 INFLUENCERS

INSTAGRAM TWITTER BLOG YOUTUBE

C E L E B R I T I ES

S O C I A L M E D I A S T A R S

B L O G G E R S

P U B L I C F I G U R E S

C R E A T O RS

E T C.

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WHYINFLUENCER MARKETING?

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END OF BANNER ADS

People don’t click on banner ads anymore

People are starting to block ads (47% in US)

2011 2012 2013 2014 2015

A D - B LO C K E R U S A G E

100m

0

200m

A D C L I C K S

2000 20152002 2004 2006 2008 2010 20120%

3%

6%

9%250m

20m

11%

0.1%

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PEOPLE TRUST PEOPLE, NOT BRAND

92%Trust

recommendations from other

people.~ Nielsen ~

As

SOCIAL ANIMALSwe’re always looking

to validate our choices.

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COMPLICATED + TIME-CONSUMING!

MANUAL PROCESS OF DOING INFLUENCER MARKETING IS

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WE ARE SOLVING THOSE PROBLEMS

BRANDS INFLUENCERS7 5 0 0

I N F L U E N C E R S3 0 0 . 0 0 0 . 0 0 0D A I LY I M P R E S S I O N S

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DISCOVER

• Interest

• Gender

• Age

• Location

• # of followers

• etc.

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REVIEW PROFILE

• Ratings

• Price

• Contents

• Performanc

e

• Social

channels

• etc.

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RECEIVE PROPOSALS

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COLLABORATE

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+350 HAPPY CLIENTSB R A N D S

A G E N C I E

S

OLRANGE

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HIGH MARGINCommissionfrom Influencersearnings

40%Av e r a g e $3K t o $5K f o r a s i n g l e

c a m p a i g n

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MARKET SIZE

2016 $1.42 B2019 $4.92 B

2016 $71 M2019 $246 M

2016 $32M2019 $110M

5%

45%

DIGITAL AD SPENDINGINDONESIA

INFLUENCER MARKETING

TARGET

TOTALAVAILABLEMARKET

SERVICABLEAVAILABLEMARKET

SERVICEABLEOBTAINABLEMARKET

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TRACTION & GOALS

ADVERTISERS3500 Registered

Advertisers350 Paying Advertisers10% Conversion Rate

INFLUENCERS+7500 Influencer

Accounts

T R A C T I O N

5000 Paying

Advertisers

20,000Influencer Accounts

G O A L 2 0 1 6

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MARKETING PLAN

Buzz Fest 2016Festival for Influencersand Marketers(Partnership with Indosat Ooredoo, target 5000 participants)

Referral Program(10% incentive for referrers)High impact, low cost marketing!

Cross Marketing(with other businesses with similar target customers)In talk with: IMX (Indosat & Smaato)

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MARKETING, OCT 2015

SMART FM, APR 2016

BLOOMBERG TV, JUN 2015

MAR 2016

APR 2016

PUBLICATIONS

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COMPETITORS

Self Service

Influencers

ComprehensiveProfiling

Campaign Bidding

Auto TweetCampaign

S o c i a B u z z f o c u s i n o n b u i l d i n g s c a l a b l e s e l f - s e r v i c e p l a t f o r m

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THE TEAMRade Tampubolon (Co-founder, CEO)+10 years in brand management and digital marketingMusic producer of Saykoji, Oka Antara, etc.

Eddy Yansen (Co-founder, CTO)+10 years entrepreneur in digital agencyClients include:

Chris Reskaza (Account Manager)+10 years experience in sales

THE AGENCY

SIDEGUY

THE BRAND SIDE

GUY

Andreas Setiawan SantosoDirector at KALBE GroupExperienced professional in sales, marketing, CRM, new business development, and finance.

ADVISOR

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WE ARE RAISING

$1,000,000S E R I E S A

Talents &Marketing

Tech & Infrastructure

Local Market DominancePrepare SEA Expansion

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I N F L U E N C E Y O U R M A R K E T E A S I L Y A T S C A L E

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C O N TA C T U S

Rade Tampubo lonC o - f o u n d e r | C E O+ 6 2 8 1 2 1 2 1 8 1 5 7 0

r a d e @ s o c i a b u z z . c o m

Eddy YansenC o - f o u n d e r | C T O+ 6 2 8 5 6 8 9 8 9 0 8 0

e d d y y a n s e n @ s o c i a b u z z . c om