Are your visitors losing the will to live?
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Transcript of Are your visitors losing the will to live?
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What you’ll get from this talk
Tools for user testing.
15 common insights that user tests reveal.
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Tips for getting great insights from user tests.
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I’m an idiot. He’s an idiot.
Something is wrong with the world
Designer User
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He’s the idiot. I’m the idiot.
A be!er, more profitable view
Designer User
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“If a user is having a problem,
it’s our problem”
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Happy clients
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Doubled sales
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you When did
last run a user test?
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user tests? Why should you run
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現地現物
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現地現物 Genchi Genbutsu = Go and See
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現場
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現場 Gemba = The Real Place
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Whom to test on?
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1. Yourself
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2. Anyone you can find
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3. Anyone qualified
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4. Your visitors
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5. Your customers
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Card sorting
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Unmoderated remote user tests
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JoinGoToMeeting.com
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Tips
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Scripts
• Steve Krug’s script: http://www.sensible.com/downloads/test-script.doc
• Ethnio’s script: http://remoteresear.ch/moderator-script/
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The best user tests leave you
in tears
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Be Louis Theroux
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Keep quiet. Ask later.
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Things you see during user testing
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The user making stupid mistakes
(=You being a stupid designer)
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The “house-visitor” effect
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Not scrolling
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The user… • Completely misses the point • Hits a sticking point • Is unsure what you do • Doesn’t trust you • Isn’t interested • Is confused • Doesn’t believe your product’s claims • Isn’t convinced you’re better than the alternatives • Is worried about the risk • Wants to think about it. Is “still researching.”
Ten more obstacles we oen see during user-tests
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