Are Your Leads Leading to More Business?

5 Lead Generating Questions to Ask Yourself

Jennifer Woodard/Wordzopolis Marketing/Small Business Marketing

How many leads do I need to generate to

gain a sale?

Track how many

prospects you

engage

How many prospects actually become clients

If you talk to 25 people and one of those people

becomes a client

Then you have an idea that if you want to gain 10 new

clients

You need to generate approximately 250 leads

What type of leads am I trying to generate?

Be Specific

I am looking for professional

men who work in the engineering profession

between the ages of 35-45

who are married and college educated

Where will I find the prospects I am trying to reach?

Where do they hang out online and offline

What professional organizations do they join?

What community organizations do they join?

What is the best way

to reach the

prospects you are

trying to reach?

Is online content a good way to reach them

or sending

direct mail?

Can you reach them by running ads in their local newspaper or

trade magazine ?

What will I do with the leads once I generate

them?

How are you going to

turn them into

customers?

What steps will you take to lead them through your

marketing funnel?

Do you have a

process in place?

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