Are you Truly Engaging with your Audience?an omni-channel perspective

Andy ChoiRegional Channel Sales Manager - Whispir

Business is about relationships and engagement.And relationships start with a conversation.

conversations are different for everyoneyou have to engage in the most effective

ways

before talking about events engagement…

let’s talk about omnichannel engagementand why you need to adopt this approach

why omnichannel?

it’s aboutcoordinated, consolidated, consistent.

and customers have different habits…

it’s tough pleasing these creatures of habit

(they usually occur on the same channels you manage)

and now, about events

the events engagement lifecycleand what should we do to maximise engagement?

events engagement lifecycle

awareness

commitment

preparations

action

review

immediacy/velocity of engagement

stage of engagement/time

awareness

commitment

preparations

action

review

events engagement lifecycle

immediacy/velocity of engagement

+ channels mapping

stage of engagement/time

awareness

commitment

preparations

action

review

events engagement lifecycle

immediacy/velocity of engagement

+ channels mapping

stage of engagement/time

Mobile First

multi & cross-channel analytical

geo-location contextual

rapid2-way

why mobile-first engagement?

let’s test it out

text “Vote” to

text “Gevme” to

+65 8717 0118

lack of personlisation it’s not email

not getting responses user fatigue

beware the pitfalls…

kissmetric blog

and there’s time for an app, but not always

Digital Doughnut Multichannel Digital Marketing Report 2015

and most organisations are not equipped or ready

whispirmultichannel communications

Whispir’s multichannel communication platform provides full support for legacy channels & the product roadmap to keep you up to date with the latest technologies

Whispir gives you the ability to communicate to your customers, partners & staff across all communication channels including email, SMS, HTML5 mobile web, app push message, RSS, social media, web publishing & voice.

Whispir consults with their clients to provide industry leading communication & integration services to solve business problems & meet new aspirations. Move beyond legacy channels such as email & SMS when you are ready - without investing in new platforms or increasing complexity.

thank you