Are You Ready?To Cater With

Google Mobile Friendly Update

I AM ASAD ALII am here because I am going to tell you about

upcoming Google Update for Mobile Frienldy

Websites.

OUTLINE

1. Google Signal about Mobile Friendly

Websites

2. How this algorithm can effect you?

3. What we know about it so far?

4. Why to have a Mobile Friendly Website?

5. How to Test Responsiveness?

6. What the test results shows?

7. How to Make your store mobile friendly?

“When it comes to search on mobile devices,

users should get the most relevant and timely

results, no matter if the information lives on

mobile-friendly web pages or apps. As more

people use mobile devices to access the internet,

our algorithms have to adapt to these usage

patterns”

GOOGLE SIGNAL ABOUT

MOBILE FRIENDLY WEBSITES

HOW THIS ALGORITHM

CAN EFFECT YOU?◇Your site will get a penalty by Google.

◇Downfall in website ranks.

But remember if your website

is mobile friendly, you can

gain improvement in ranks

and traffic.

BIG

THREATFor Non-Friendly

Websites

ROLL OUT DATEGoogle is going to roll

out this update on 21th

April 2015. This is first

time when Google is

annouced the exact

date of an update.

WHAT WE KNOW SO FAR

BIGGER IMPACTAccoding to Google,

impact of this update

will be more than the

panda and penguin

update.

MOBILE

FRIENDLY LABEL

Google will show a

mobile friendly lable

in SERPs for those

sites that will be

mobile friendly.

PAGE BY PAGE

EFFECT

Every page of a

website will be

checked for mobile

friendly behaviour.

REAL TIME

IMPLEMENTATION

This algorithm will

effect the website

on real time basis

i.e. When Google

bot crawles a site.

WHAT WE KNOW SO FAR

Rise in Smart

Phone IndustryNow Smart Phones are

avaible at cheap price

and everyone can buy

it easily. People love to

visite website via smart

phones.

WHY TO HAVE A MOBILE

FRIENDLY WEBSITE?

Mobile Users RatioAccoding to a

research, about 40% of

people love to go

online and browse

websites through

mobile devices.

COMPITION

While most of the

stores are mobile

friendy, you have to

adopt it to compete

with your rivals.

CUSTOMER

SATISFACTION

If customers finds

that your site is not

responsive, they will

leave you and go to

another responsive

site.

Users Experience

Users love to visit

your site, if they feel

a better browsing

experience on it.

Responsiveness

assures a better

user experience.

WHY TO HAVE A MOBILE

FRIENDLY WEBSITE?

HOW TO TEST

RESPONSIVENESS?

You can check

responsiveness of

your website by

running Google

Mobile Friendly

Checking Test.

HOW TO TEST RESPONSIVENESS?

◇Go to the link mentioned in the last

slide.

◇Paste the URL of website in the box

area.

◇Click on analyze button.

WHAT THE TEST RESULTS SHOWS?

This test will give you two type of results.

◇The website is responsive.

◇The website is non-responsive.

WEBSITE IS RESPONSIVE

WEBSITE IS NON-RESPONSIVE

It will give you the reason of non-

responsivness like this;

HOW TO MAKE YOUR SITE

MOBILE FRIENDLY?

As mentioned in last slides, Google explains

that why your website is non-reponsive?

You can make it reponsive by considering

same issues.

I have given some best tips to make your

store responsive.

CHANGE YOUR

THEME

If your current

theme is not mobile

friendly, the easiest

solution is to use

some responive

theme on your site.

USE PLUGIN

Use plugin like WP

Touch to make your

site mobile friendly.

However, such

plugins does not

work with all

themes.

MEDIA QUEURIES

Use CSS media

queries on your site

style sheet that tells

the search engine

the settings to

display the website

correctly in mobile.

TIPS TO MAKE YOUR SITE

MOBILE FRIENDLY?

OUT SOURCING TO MAKE YOUR

STORE MOBILE FRIENDLY?

If these tips don’t helped you or your site

involves complex coding then it is better

to hire expert designers for this task

You can contact with Go Gulf Team to get

support on this issue.

For Watching PresentationFor any query contact us at

http://www.go-gulf.ae/

Saeed Tower 1, Office 2406, Sheikh Zahid Road, Dubai