Are You Homeless…

On the Internet?

Where do you call your home on the internet?

Are you just wandering aimlessly

around from one platform to

another trying to find the right fit?

Do you have control over

what happens where you call

home or does someone else

make all the rules?

Have you had problems finding a Home?

I’m sure you have.

Is there any place on the internet I can make my home and where I get to make

the rules?

I'm going to answer that question in a minute but, first a story.

The Parable of the Billboard

There was a guy, let’s call him Joe. You know just your average Joe, except he had a dream of sharing his delicious hamburger creations with the world, or at least the city where he lived. His friends all told him that he should open a restaurant. They always flocked to his house, anytime they heard that there was going to be a BBQ, to grab themselves a scrumptious mouth watering burger and see what his newest creation was.

One day while Joe was driving to his current job, contemplating his how he would make his dream of a hamburger restaurant a reality, when he saw a billboard for a fast food restaurant that served hamburgers.

If he could get himself a billboard,

and………(he’s thinking, hold on)…….. That’s it.

If he puts his restaurant on top of the billboard then everyone will see it and he will get a lot of people to his

business.

Great idea?

Nooo! It is a terrible idea.

As Jonathan Cronstad said “You wouldn’t put your fast food place on top the billboard”.

Think of the logistics. Who would want to climb up there every time they want a burger.

Wellll… that is what you and I have been doing to ourselves for ages trying to make our home on

YouTube, Facebook, Twitter, Instagram, etc.

Where can I make my home then? Is there another social platform that’s better?

Well, I will tell you.

I guess I’ve kept you waiting long enough.

Although it’s kind of fun to annoy you and make you beg just a little.

What is my new home? It’s my Blog.

Yes that is right a blog.

What? Why there?

Great question. Well remember when we talked about the fact that

we wanted a home where we could share our dreams and passions and where we get to set the rules? This is the place.

A word press platform gives you loads of options for decorating and entertaining you guests.

Even the New York Times, Forbes Magazine and Huffington Post have made their homes on a blog.

If they can do it why not you?

Am I Giving Up All the Hard Work I’ve Done So Far?

No!

Just like Joe shouldn’t build his restaurant on top of the billboard you shouldn’t build your home on a billboard either.

Your blog becomes you home where you decide who sees your posts and who you are going to promote to.

YouTube, Facebook, Twitter, Instagram and all the others are just the billboards you use to direct people to finding you.

And where do they find you?

At home of course, on your blog.

So all the work you have put in and all the techniques you

have learned in all those other places are still valuable, but now those billboards will be

leading to your home.

Joe invited everyone to his home to try his new burger recipes to get them ready for when he opens his restaurant.

Now you will have a home to invite people to as well.

Ahhh… doesn’t it feel nice to not be homeless

anymore.

People Are Coming Over! I don’t even have furniture yet!

It’s ok. Don’t worry. Breathe… breathe. Grab a paper bag if you have to.

You’ll get through this in flying colors. You don’t have to invite them before you get the furniture in.

Now you have your brand new home it is so exciting. I know your dying to get decorating and get some furniture in before the house warming party, but first we have to check the foundation.

What I bought a home that doesn’t have a good foundation?

No, don’t have a heart attack.

What we need to do is to reinforce it so that it is as solid as a rock.

I going to share some great information that I learned from the “Blogging Deva”, Tracey Walker at a conference in Las Vegas recently.

She rocks it with her blog and

has made more than a

million dollars sharing

her passion with others.

B.L.O.G.

Don’t worry you’ll be ready. That’s why I’m here. To make sure your new home is ready for visitors.

These are simple housekeeping tasks that will get you ready for a visit from anyone, even your mother –in-law.

Are you ready? Alright, all you need to remember is to blog.

Yes, the things you need to know you’ll be able to remember with the letters from the word …

Build a strong foundation!1. Story/Content – everyone has a story to share that is

what will bring people to your door.2. Target – who is it you want to share your story with.3. Platform – where you will advertise to bring people to

your home.4. Niche – what group of people are you wanting to

market to.5. Passion – so passionate that you can talk about it all

day long and your willing to learn as much as you can about it to make you the pro.

6. Vision – where do you want this to take you, a month from now, a year from now or two years from now?

Make sure these things are so clear that when you look into your mirror you see yourself accomplishing them, (kind of like the mirror In “Harry Potter”)

then you will be solid and ready to go.

Leverage your brand or your image.

Ok now it’s time to decorate and put the furniture in. Set the theme and feel of what you want your home to be.

What you put there tells people about who you are and what is important to you. These things would include:

1. Pictures2. Videos3. Your Logo4. Header5. Tagline6. Color/Theme

All these elements add to the atmosphere in your home.

Organize and Create ContentArrange your home so that it is a place people know they can come to

24/7 at their leisure to gain information and learn more about you.

1. Categories – make it easy for them to find what they are looking for.

2. Key Word Research - are you blogging about keyword that people in your niche are looking for. Do your key word research to find out.

3. Meta Data – Information that the search engines use to find you. (keywords, meta tags, data and information)

4. Call To Action – if you want them to do something you need to tell them what you want them to do.

5. Pages – static post that do not change and can be used to organize your blog

6. 21 Day Blogging Challenge – writing everyday for 21 days to get your page started off right.

21 Day Blogging Challenge

• It’s like your grand opening bash to get people to know who you are and keep them coming back again and again

Create a blog every day for the first 21 days that you are open. It starts bring people to your door and gets you out there and get you noticed.

Generate visibility, leads and salesThese are some of the billboard you can use to get people interested in what you have to offer.

1. Syndication - Get it our all over the internet2. Social Media - make a post on Facebook, Twitter, Insatagram, Linkedin, Pintrest and

other and link it back to your blog.3. SEO – Search Engine Optimization4. File Sharing - Slideshare,5. Guest Blogging - you become a guest on another persons blog and link to yours.6. Email – sending emails to your list to let them know today’s blog topic.7. Indexing – Makes your URL available on search engines so people can find you8. Pinging - Go to Pingler or SocialMonkee and get back links for your blog9. Commenting – Making comments other peoples blogs and social media posts so that

they will go and check you out and see who you are10. PPC – pay per click it is available on Facebook, YouTube, Google, Bing, Yahoo, banner

adds etc.11. Opt – in Form – a place on your post where people can put their email to learn more

about what you have to offer.12. Webinars – people see you and connect with you. It is an opportunity for you to give

them more value and to set you up as an authority.

Hallelujah! You're not homeless anymore.

Whatever your passion is you now you have a home for it and you can share it with whoever you want and whenever you want. You set the rules.

Don’t wait.

Start blogging today.

Have a Blessed day!Patti

Check out my blog for the full story and more tips.