Are Sales Purchases Related to Weight Gain?
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Transcript of Are Sales Purchases Related to Weight Gain?
A recent study set out to determine the effect of online sales promotions and our
snack food purchases.
Participants were given the task of purchasing items online in preparation for an imaginary 3-day
weekend getaway.
The study assigned one group of participants to an online supermarket with sales promotions, while the other group
shopped without promotions.
Results found that participants who were overweight often bought more calories from snack products when they were advertised. Those of a healthier
body weight were less affected by the sales promotion.
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