A.R.E. 2014 Media Planner
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MAKING PLANS FOR 2014? ACTIVATE THEM WITH A.R.E.
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Transcript of A.R.E. 2014 Media Planner
EvEnts insights solutions EvEnts insights solutions EvEnts insights solutions EvEnts insights solu-tions EvEnts insights solutions EvEnts insights solutions EvEnts
Making plans for 2014? activate theM with a.r.e.
Contact us:General manaGement
Todd Dittman, Executive [email protected]
Leslie Melvin, Director, Finance & Administration [email protected]
Karen Schaffner, Director, Membership & Sales Retail Environments [email protected]
Katherine Josephs, Director of Communicationskatherinejosephs@retailenvironments.org954-241-4820
Kelly Gerrity, Communications Coordinator [email protected] 954-241-4814
advertisinG, event and online sponsorships
Susan Kimelman, Advertising Sales [email protected]
Julie Barnett, Advertising Sales [email protected]
editorial
Tracy Dillon, Editor, Retail Environments [email protected]
Jo Rossman, LEED AP, GPAP, Manager, Sustainability and Designer [email protected]
membership
Marcia King-Gamble, Manager, Member [email protected]
Yajayra Wojtas, Membership & Sales [email protected]
proGrams & events
Karen Doodeman, Director of Programming & [email protected]
Debra Dean, Events Coordinator [email protected]
pave
Dash Nagel, Managing Director, [email protected]
Eileen Ramos, Project Coordinator [email protected] 954-241-4840
WWW.retailenvironments.orG
A.R.E. Board of Directorspresident:
Alan Harvill, EMI Industries
vice president:
Bob Rosean, TJ Hale Co.
treasurer:
Dean Rubin, Rose Displays, Ltd.
immediate past president:
Bob Riley, DSA/Phototech
Buce Barteldt, Little
Bill Benson, Extrude-a-Trim, Inc.
Michael Childs, High Country Millwork
David Dillmeier, Dillmeier Glass Co.
Richard Ernest, Crown Metal Manufacturing Co.
Kevin Hogan, Stylmark
Joel Katerhagen, Synsor
William McHenry, Elevations
Simon Ong, Kingsmen Projects Pte. Ltd.
Dan Schmidt, The Combination Door Co.
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WHO A.R.E. WE?We’re dedicated to your success. Literally. It’s in our mission statement. An international non-profit trade association, the Association for Retail Environments (A.R.E.) exists “to advance the retail interiors and environments industry and the success of our member companies.”
We know that to be competitive today, your brand marketing needs a multi- platform approach. A media plan garners the best results when it reaches out to clients and prospects through both traditional and state-of-the-art digital platforms. So we provide you with on-site, online, and on-target products connecting retailers and brand marketers with the professionals who bring their brands to life.
That’s why our audiences are actively looking to do business with those that support the industry through A.R.E. sponsorships and advertising.
SUPPORTING THE FUTURE THROUGH PAVE
A.R.E. manages the Planning and Vi-sual Education Partnership (PAVE), a 501(c)(3) educational foundation dedicated to supporting students pursuing careers in retail design and planning and visual merchandising. To fulfill this mission, PAVE relies on company and individual support, donations, and sponsorship.
For sponsorship opportuni-ties with PAVE, please contact PAVE at [email protected] or 954-893-7225.
A.R.E. Design Awards 2014March 18, 2014
Las Vegas
aredesignawards.com
Your brand can influence key players during an exciting evening of recognition and through marketing that goes to an audience 25,000 strong and receives well over 230,000 annual impressions via the various marketing pieces. The “Academy Awards” of the retail design industry, the A.R.E. Design Awards, is held during GlobalShop and offers you an opportunity to reach retail buyers and designers, and store fixture and visual merchandising providers over an 11-month promotion period from September through July.
Nearly 600 industry professionals attend the awards presentation and reception. In addition, sponsors receive substantial direct mail, electronic and print publication impressions, as well as inclusion in the awards program and Winners Book.
Retail Design Collective December 3-5, 2014
New York City
retaildesigncollective.com
Gain direct access to some of the most powerful retailers through participation in the Retail Design Collective. More retailers each year make it a point to attend this important event. In addition to a unique showroom format, it features festive flagship retail tours, visually inspiring conference sessions, and networking events galore. The newly adopted marketing campaign for the Retail Design Collective generates an estimated 1 million impressions over four trade media outlets, several social media platforms, promotional webpages and an extensive email campaign.
In 2014 the show moves to The Metropolitan Pavilion, which allows space for more companies to participate in the event, and provides an elegant and comfortable conference venue.
A.R.E. ShoptalksAttendees of A.R.E.’s popular regional evening Shoptalk events are top visual merchandising and store planning professionals—providing a great opportunity for sponsors to meet retailers in an informal environment. Shoptalk’s focus on education reinforces our mission and provides greater value for both attendees and sponsors.
A.R.E. Industry SummitNovember 5-7, 2014
La Costa Resort & Spa,
Carlsbad, CA
The A.R.E. Industry Summit provides members with relevant industry education and priceless networking opportunities. The event is the annual showcase of tactics and strategies that not only propel individual companies to profitable success, but help support the industry in its entirety. The event includes a golf tournament that benefits PAVE, memorable theme parties, and keynote content customized to retail environments suppliers.
EVENT SPONSORSHIPOPPORTUNITIESA.R.E. produces and sponsors a wide variety of events that reach retailers, brand marketers, designers and industry suppliers— excellent opportunities to interact with your clients and prospects face-to-face. By sponsoring A.R.E. events, your company builds closer business relationships, while also helping support industry education and professional networking.
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“The A.R.E. Summit is a wonderful event for all members. I have been co-sponsoring the golf tournament for many years and have found it to be very worthwhile. A.R.E. and the members are wonderful in recognizing and supporting their sponsors. It is a very intimate event held in beautiful locations with a very relaxed atmosphere. There are many opportunities for networking with senior-level executives, and the speakers are great. For an Associate Member I think this is a must-attend at the very least, and to sponsor would give you the most benefit!”
– Bill Benson, President, Extrude-A-Trim, Inc.
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About two dozen retailer and design firm executives gathered for A.R.E.’s first ROI roundtable to discuss the state of ROI measure-
ment in retail environments. The conversa-tion, held in Chicago during GlobalShop and moderated by Bruce Barteldt Jr., of Charlotte, N.C.-based Little, explored many aspects of testing, measuring, and using the resulting data to make decisions in the retail environment. Following are a few highlights.
Challenges of measuring improvement
One participant cited a new department-store CEO who didn’t believe that investment in visual presentation would result in increased sales. Two stores with similar demo-graphics were chosen; one department was treated with new visuals, while the other was not. Six weeks later, the location that was treated had out-performed the untreated
department by 20 percent. When the visuals were implemented throughout the chain, all experienced a similar lift in sales, according to Ken Stolls of New York-based Lifestyle/Trimco.
Not all attempts to mea-sure the effects of design are that simple, however.
“A new prototy pe is going to glisten, but once the gloss is off is when you can really measure,” Barteldt said. With the pace of refreshes increas-ing to a nearly constant cycle of change, how can
a retailer really tell what is working and what isn’t?
Luiz “Guto” Andrade of Under Armour cited a new Baltimore flagship for his com-pany that is performing above forecast. The results are good, he said, but the chal-lenge is understanding what caused the unexpected results—how much is design, and how much comes from factors such as assortment, loca-tion, or the fact that the store is located in Under Armour’s home-town. “It’s unclear,” he concluded.
And then there is the sheer amount of data to wade through. “Lack of data is not the prob-lem. Clients have more data than they can deal with,” said Ed Freibauer
of Toronto-based Watt International. The challenge, he said, is navigating through it to make better decisions.
it’s not always (direCtly) about salesWhile a lift in sales is always music to retail managers’ ears, roundtable participants noted that it is critical to measure results based on the goals of the particular store—and its effect on the retailer’s entire port-folio. For some retailers, increased dwell time might be a goal, while for others, the goal may be to get customers into and out of the store faster.
Investment in a f lagship store, for example, may not be simply for sales. “If you looked at ROI that way, it may not look great,” said Barteldt. “It’s obviously about brand engagement, awareness of products/services, and ways to use them, et cetera.”
ROI in the Real WorldIndustry execs meet to discuss the real-world value—and challenges—of measuring ROI in retail environments By A.R.E. Staff
“ A new prototype is going to glisten, but once the gloss is off is when you can really measure.”
—Bruce Barteldt, Jr.
“ When the visuals were implemented throughout the chain, all experienced a similar lift in sales.”
—Ken Stolls
“ Lack of data is not the problem. Clients have more data than they can deal with.”
—Ed Freibauer
ROI Success Stories• Aaron Brothers had a category of merchandise that was underserved.
When design addressed that, sales doubled for the category, said Denny Gerdeman of Columbus, Ohio-based Chute Gerdeman.
• A London toy retailer discovered that toys that were demonstrated in-store outsold others by a factor of 15 to 1. To take advantage of this, the design firm provided a demo kit that the retailer could use to move around the store in different departments.
• A design for Anthropologie increased dwell time by 10 minutes, one participant noted. “We all agree that if someone stays in the store longer, sales will go up,” said Brad Stewart of Hera Lighting, Norcross, Ga.
• In an example where negative ROI can still be good news, South St. Burger decided to renovate based on a competitor moving into town. The company expected a 20 percent sales decrease due to the new competition, but, with the redo, experienced a 12 percent decrease instead. “Each month the decline shrinks as they get closer to their sales prior to the competitor moving in,” said Eric Boulden of Toronto-based Jump Branding and Design.
“ Each month the decline shrinks as they get closer to their sales prior to the competitor moving in.”
—Eric Boulden
“ We all agree that if someone stays in the store longer, sales will go up.”
—Brad Stewart
Ken Nisch, of Southfield, Mich.-based JGA, noted that stores such as AT&T’s Chicago flagship are “influ-encer stores” rather than simply sales transaction spaces. Retailers like these may have hundreds of stores or kiosks in other locations that benefit from that branding, he explained. He notes that even if a high-profile flag-ship location closes after a few years, it shouldn’t be considered a fail-ure—“USA Today may be thrown in the trash after 24 hours, but that doesn’t mean an ad in that paper is a failure,” he said.
Freibauer agreed. “There is always an ROI even with those stores—could be lousy, could be great.” He stressed that ROI is
a decision-making tool. “What you need to decide is what you’re trying to accomplish and what the risk is before you invest,” he said.
As Robert Ruscio, of Montreal-based Ruscio Studios, concluded, “The impact may be more from a marketing point of view, which can’t be easily measured.”
tools for measurement—and moreA retail roundtable par-ticipant noted that heat mapping, overseen by the company’s operations department, is generating good results. Heat map-ping has also provided excellent information for the design process. “We could see where custom-ers were dwelling, where they were picking up a product and putting it in a shopping cart, where they were engaged by an associ-ate, and more,” said Janis Healy of EWI Worldwide in Livonia, Mich.
Building information modeling (BIM) can put data at the shelf level, says Barteldt. Bergmeyer’s Joe Nevin, of Boston, agrees that using BIM in development can have a dramatic effect on ROI through the coor-dination of contractors. “But there’s a real reluc-tance,” he said.
When Sony built its first global store model in L.A.’s Century City, the brand used various technologies to measure traffic patterns and sales versus traffic. The data could be used to change t he store on a d a i ly basis—and subsequently be remapped for hot spots. In addition, RFID was used to see who was opening cases and picking up products, Andrade said.
Measuring social media activity after opening a new store can be another way to help determine ROI. The retailer has very little control over this method, but the cost is low.
Emerging technologies offer even more opportunities. Facial recognition can track age and gender, so combining it with a heat map, which shows dwell time, can provide a great deal of detail, Barteldt explains. Other new technologies can show which fixtures are most popular among customers, Denny Gerdeman of Columbus, Ohio-based Chute Gerdeman said. And if the customer has a retail-er-developed app for his or her mobile device, the retailer may be able to identify the customer, predict purchases based on past purchases, and even suggest prod-ucts, he said. These types of technologies enable unprecedented customer tracking and measurement.
Designers believe that predictive analytics are in their infancy. The inte-gration of existing technologies could make it possible to schedule capacity, designate strike zones within a space, measure gross margin return on invest-ment (GMROI) on products, and play with product placements and shelving arrays—even before the store is built.
“We could actually predict sales for stores,” said Barteldt.
Ultimately, he expects “smart” data to provide many opportunities for retailers and designers to make more informed deci-sions. But this would require more sharing of data between retailers and their design partners—a practice that today is not widespread.
it’s about strategyThe increasing sophistication of design resources has evolved designers’ roles to include marketing and business strategy. “We have gone from having design discus-sions with clients to having business dis-cussions with them,” Freibauer said.
“At the end of the day, it’s about the math,” said Gerdeman. “We don’t even start a project without understanding what the numbers need to be. So many factors go into the success of a new design—it’s not about how cool the design is, it’s about what it means to the consumer. The end goal is to make the cash register ring.”
And that goal is driv ing an increasing empha-sis on ROI among retail-ers. “Some international retai l brands have an in-house design team that talks ROI on a regu-lar basis,” said Flavia Bisi of Verte tude in Seattle. “The store development professionals ask ques-tions like: Why do we want to place a store in this particular location, street, city? What’s the
ROI for that? What’s the IRR (internal rate of return)? If the numbers are not projected to be met, there is no point in having a store in that location, because it would throw off the whole development strategy.
“The pro forma is essential,” Bisi sum-marized. “We need the discipline to do the math to inform our brand and store design/roll-out decisions.”
“ We could see where customers were dwelling, where they were picking up a product and putting it in a shopping cart, where they were engaged by an associate.”
—Janis Healy
“ Some international retail brands have an inhouse design team that talks ROI on a regular basis.”
—Flavia Bisi
“ The end goal is to make the cash register ring.”
—Denny Gerdeman
“ Using BIM in development can have a dramatic effect on ROI through the coordination of contractors. ”
—Joe Nevin
“ USA Today may be thrown in the trash after 24 hours, but that doesn’t mean an ad in that paper is a failure.”
—Ken Nisch
“ The impact may be more from a marketing point of view, which can’t be easily measured.”
—Robert Ruscio
STATE OF SUSTAINABILITY 2013
Products with speci�c material
attributes such as renewable materials,
recycled content, low-VOC, etc.
Products carrying environmentally related product
certi�cations
Information on the vendor's manufacturing
processes: Water consumption, type
of energy used, scrap/o�tail, etc.
THREE YEARS FIVE YEARS
SEVEN YEARS
“Materials and operations choices with a de�nable ROI
have a better chance of continuation in the design program.
Equipment and lighting are easier to prove out than �nishes.”
— Eric Boulden, Jump Branding & Design Inc.
How green are suppliers expected to be?Retailers and designers ask their suppliers for:
On green ROI: The Sooner, the Better!When asked whether they'd pay more for a green building product, retailers said they'd be willing to pay more if the green product paid for itself within:
What makes the green decision?Retailers rate the following as "extremely important" or “very important":
Retailers say that they put the most emphasis on incorporating sustainable
strategies into the following types of stores:
(Pop-ups and windows displays get some attention, too; 31% and 23% respectively say they seek to incorpo-rate sustainability into these.)
100%New
stores
69%Major
renovations
62%Prototype
designs
54%Flagships,
high-pro�le locations
46%Minor
refreshes
Designers, by the way, agree with this assessment: 86% say that their retail clients “want green strategies to pay for themselves quickly.”
71%
85%92%
85%
85%
85%
77%
62%
39%
54%
31%
57% 36%
R O I
STR A
T EG Y
SUPPLY
Initial cost
Return on investment
Availability
Quality of vendor product/service
Product schedule
Consumer perception
Vendor location
A Designer's Perspective on ROI
Source: A.R.E. Sustainability Surveys, May 2013, conducted with retailers, designers, and suppliers
What are the greenest stores?
As we mark the four-year anni ver-saries of the climactic events of the financial crisis (remember Bear Sterns, Lehman Brothers,
Fannie Mae, Freddie Mac, and AIG?), it provides perspective on how much change retail has experienced in just the last four years. And going beyond a difficult economy, technological developments in that seemingly short timeframe have been revolutionary. As one retail design company executive noted, “Smartphones and Amazon Prime have fundamentally changed retail.”
At the same time, the demand for retail environments products and services changed internationally in response to economic conditions. A number of North American retailers have shifted most of their new store expenditures to fast-er-growing international markets. The countercurrent is European-based brands and retailers looking to North America for growth as Europe continues to struggle.
Similarly, the terrain continues to shift in the vendor community of retail environ-ments providers. On one hand, the pattern of retail environments companies failing has continued in 2012 with, unfortunately, no indication that the pace is likely to slow any time soon. On the other hand, we’ve also seen vendors broadening their focus by adding new manufacturing capabilities, providing new services, or entering new markets.
A different recoveryThe market for retail environments prod-ucts and services looks markedly differ-ent in this recovery when compared to the recovery that followed the milder reces-sion in 2001. This time, new housing starts are running at just one-third the rate we
enjoyed after three years of recovery fol-lowing the last downturn. The remarkable 30-year-plus secular trend of increasing retail square footage per capita in the U.S. is now more or less flat. As the rate of new, from-the-ground-up store construc-tion has slowed, remodels, renovations, and second-generation leaseholders have become a larger share of the demand for retail environments products and services.
If the nascent rebound in new residen-tial home construction continues in 2013, there is room for some additional optimism for the retail environments industry.
• The American Institute of Architects’ consensus forecast for 2013 predicts 9 percent growth in retail and other com-mercial construction in 2013 (see chart on facing page).
• Back-to-school sales are up compared to last year. Traditionally, back-to-school sales are the best early indicator of holiday sales, and holiday sales in turn are a key fac-tor in determining retailer’s capital expen-ditures budgets for the following year.
• The National Retail Federation (NRF)
is predicting an increase in holiday sales of 4.1 percent this year—the most optimistic forecast the association has released since the recession. NRF’s 2012 holiday forecast is higher than the 10-year average holiday sales increase of 3.5 percent.
• Retailers responding to A.R.E.’s July survey predict increases in their 2013 pur-chasing for all categories of retail environ-ments products and services. Depending on the category, some 30 to 50 percent of respondents predicted increased purchas-ing—10 to 19 percent of them predict-ing “significant” increases. (For details, see our Purchasing Forecast article in the September issue of this magazine.)
• And anecdotally, design firms appear to be busier than they have been in the past several years.
A wild rideThere’s also been some good news for the retail environments companies that have survived the wild ride of recent years. Based on A.R.E.’s Fall 2012 Revenue Survey, A.R.E. members overall forecast 10 percent growth for 2013. In the same survey, 59 percent report that they expect their companies’ 2012 profits to have improved over 2011; 24 percent expect little change; and just 17 percent expect to see a decline in profits.
In an industry whose vendor partici-pants vary so widely in terms of products, materials, size of operation, and types of clients, there really isn’t a “typical” A.R.E. member company. While the statistical typical company represented by our sur-vey results has enjoyed a compound annual growth rate of more than 10 percent over the past three years and expects 10 per-cent growth again in 2013, the reality has varied widely for individual companies. As one supplier company executive noted,
The Outlook for 2013The rebound in the retail environments industry is poised to continue for a fourth straight year By Klein Merriman
“It all depends on whose tractor your wagon is hitched to.” The “new normal” economy continues to translate into uneven demand and razor-thin profit margins for many of the retail environments companies.
What industry segment vendor com-panies serve also continues to be a fac-tor. Because we experienced such a large decline in new home (and new shopping center) construction, the store fixture manufacturing segment has been hit the hardest. Conversely, visual presentation products have performed the best, accord-ing to A.R.E.’s revenue surveys. Retailers who have been reluctant to return to pre-recession levels of capital spending have instead spent more on visual mer-chandising expenditures. According to our preliminary data, these patterns continued in 2012, with retail design firms and visual presentation vendors growing faster than the industry overall.
I also expect a number of the trends I’ve highlighted in recent years to continue into 2013.
• Speed will continue to be a critical com-petitive factor with shorter lead times for both prototypes and production runs. Supplier companies that focus on improv-ing their cycle times to meet these needs should be able to compete on other than just price.
• Elements of the “barbell economy” will continue as companies that serve either the luxury end of the market or the deep dis-count/dollar store segment do well.
• Despite stumbles from retailers, some North American retailers continue to place an emphasis on international expansion simply because that’s where the growth is. And they are frequently looking to their North American vendors for assistance in expanding into these emerging markets.
A.R.E. members have a record of being somewhat optimistic in predicting reve-nue. This is in part because member com-panies are overwhelmingly privately held and typically run by entrepreneurs. And, in my experience, entrepreneurs tend to be a pretty optimistic bunch.
That said, it appears that many of the prior conditions necessary for a continu-ing recovery in our industry in 2013 are in place. If externalities like the November elections, the much-debated “fiscal cliff,” and oil price spikes do not overly influence consumer demand, the outlook for our industry is promising for 2013.
Klein Merriman is executive director of the Association for Retail Environments. Contact him at 954-241-4824
1999
6.8%
2002
–1.5% 2001
–1%
2004
12.5%
2011
17.6%
Sales growth up 12% in 2012
Retail construction
Lasted from March to December
2001 recession
20073.7%
2009–19.2%
2010–17.2%
20139%
Year-to-year percentage change in construction.
Lasted from December 2007 to July 2009
2007- 2009 recession
A.R.E. Fall Revenue Survey
SALES EXPECTATIONS
PROFIT EXPECTATIONS
2012 sales
up 12% over 2011
2013 sales projectead to
increase 10%over 2012
17% of respondents expect a
profit decline
24% of respondents expect
flat profits compared to last year
59% of respondents expect
Improved or higher profits this year
2013
10%* *Estimate
2012
12%
2009
–22%
2008
–3.4%
SOURCE: AIA’s Consensus ForecastSOURCE: A.R.E. industry research
A.R.E.’s September survey of retail environments suppliers predicts 12 percent sales growth for 2012, and an additional 10 percent increase in 2013. The chart shows the annual changes in sales of retail environments products and services of the median company in A.R.E.’s surveys.
“ Retailers who have been reluctant to return to pre- recession levels of capital spending have instead spent more on visual merchandising expenditures.”
Flooring Flexibility
All About Flooring
Protects existing �ooring and reduces waste.New �ooring systems can protect original �oors in land-marked buildings from damage, while allowing retailers to create their own brand over top. Laying a new �oor over an existing one can speed installation and reduce waste.
Helps meet fast-tracked building schedules. Some �oating-�oor technologies o�er portability, and in some cases help with construction challenges, such as moisture in the slab or variability in the sub�oor.
How much do retailers spend on �ooring?
Design Trends
Lowest: Typical cost for big-box stores
Chain Store Age, 2013 Store Construction and Out�tting Survey
Percentage of retailers who expect to increase �ooring purchases.
30%
Sources: Architectural Systems Inc. (ASI),
Centiva, Coverings Etc., LSI, Patcraft, Shaw,
Store�oors, Tarkett, TAJ Flooring
Image: Centiva �ooring in AllPets Emporium, Pembroke Pines, Fla.
Highest: Typical cost for specialty apparel stores
Average cost $2.76PER SQ. FT.
$1.34PER SQ. FT.
$3.77PER SQ. FT.
Can be moved easily, particularly valuable for in-store shops that may move or change size frequently (interlocking, �oating, magnetic �ooring systems).
Natural materials/natural looks
Bigger designs, bigger tiles
Technological improvements
Durability
Sustainability
A.R.E. Retailer Survey, July 2013
New technologies and options make �ooring nearly as �exible as a store’s merchandise, including �ooring that:
1
2
3
4
5
Maintenance Costs
Maintenance Costs
Life CycleCosts
Life CycleCosts
Upfront Costs
Upfront Costs
TotalFlooring
Costs
TotalFlooring
Costs
Having the right �oor in place can drive the bottom line. Surveys say that up to 87 percent of purchase decisions are made in the store. If the environment is right—and �ooring plays a great part in this—people will spend more time and money in the store.
—Kevin Tierney, director of consumer environments, Tarkett
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Retail Environments: Audience
Your company’s advertising message will reach more than 20,000 retailers, suppliers, design firms and a host of C-suite decision makers, in a publication that is anticipated, welcomed and respected. Retail Environments: Platform
Benefit from A.R.E.’s technology leadership and broad international network. Retail Environments is available in print, digital and app editions compatible with a host of tablets and smartphones. Archives are easy to view and sharable through our digital magazine at retailenvironments.org. Our regular posts of magazine content on LinkedIn reach 22,000+ retail environments professionals, the largest and most active group of its kind.
Retail Environments: Coverage
Your marketing message is delivered along with editorial content that is business-focused, elevating your brand as well as our readers’ industry knowledge.
With A.R.E.’s sponsorship of GlobalShop, and production of Retail Design Collective and Shoptalks, Retail Environments provides the highest-possible visibility during the industry’s largest events.
Five Reasons to Advertise with Retail Environments
➊ We reach the decision makers at the biggest, best, most innovative, fastest growing retailers and brands, as well as the manufacturers and designers that serve them.
➋ We offer targeted audiences, with segmented advertising options aligned to your marketing needs.
➌ Our circulation is fresh. As we work toward our audit, we are dedicated to providing a readership that is current with no “waste.”
➍ Our editorial content—with its strong business focus and goal of elevating the conversation in our market—is timely, relevant and captures the attention of your clients and prospects.
➎ Our rates reflect our non-profit status so you get more “buy” for your money while supporting the association in our mission to serve the industry.
THOUGHT LEADERSHIPRetail Environments magazine delivers cutting-edge editorial and an insider’s view of the industry.
Retail Environments magazine is the go-to source for the most relevant and trusted industry information, with insightful analysis and thought leadership in every feature. As the official publication of A.R.E., the industry’s non-profit association, Retail
Environments magazine provides a strong, business-focused voice for our industry.
“I am always looking for ways to reach both other members and retailers, so we became a regular advertiser last year and have received many inquiries from both retailers and manufacturers that I can attribute directly to Retail Environments. Taking advantage of Retail Environments is helping my business grow.”
– Larry Thibodeau, Flexecution
RETAIL
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Retail enviRonments taRgeted CiRCulation
We reach 100% of the largest retailers (Stores’ magazine’s Top 100 Retailers), the best retailers (Interbrand’s Best Retail Brands) and the fastest-growing retailers (Chain Store Age’s Big Builder retailers).
ConstruCtion/FaCilities
3.4%
Creative/Design/graphiC arts
3.9%
pres/Ceo/owner 5.7%
other1.0%
proDuCt/BranD/Category MgMt
0.9%
visual MerChanDising/
Display23.3%
purChasing/ speCiFying
26.9%
store planning/Design13.8%
vp/Dir/Mgr8.3%
MerChanDising MgMt 6.6%
Marketing/aDv/sales
4.3%
operations1.8%
10,824 retailers
7,135 other a.r.e.
MeMBers anD inDustry suppliers
2,602Design FirMs
Reaching top retail decision makers
Circulation targets
it0.1%
CIR
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“Advertising in Retail Environments has proven to be a wonderful experience. In addition to the exposure it has provided, the articles are topical, fresh, and on point—which makes the read itself very valuable. I especially like the diversity of the magazine’s readership, as it covers the gamut of the retail industry.”
– Ken Stolls, President, Almax•Lifestyle•Trimco•Viaggio
Retail Environments’ circulation of 20,561 targets a realistic number of top retail decision makers, with no waste.
CIR
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GUIDE TO GLOBALSHOP The Little Black Book Guide to GlobalShop is the must-use guide for all attendees and includes a foldout map of the show floor, details on conference sessions and events, lists of A.R.E. exhibitors, and details on Las Vegas retail and dining hotspots.
GUIDE TO RETAIL DESIGN COLLECTIVEThe Little Black Book Guide to Retail Design Collective is the official showroom guide for this exciting annual event. The booklet and pullout map will have everything attendees need to find their way around the event and NYC including must-see retail, hot dining spots, and more.
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January/February
AD CLOSING: Dec. 2AD MATERIALS DUE: Dec. 6• EuroShop and GlobalShop Previews• In Review: Retail Design Collective, Trends
in Visual Merchandising• Big Ideas A.R.E. Insider
• Big Ideas from Summit
March
AD CLOSING: Jan. 27AD MATERIALS DUE: Feb. 3• A.R.E. at GlobalShop• Economic Forecast for
Retail Environments• Focus: GlobalShop Product PreviewA.R.E. Insider
• Associate Members at GlobalShop
Bonus Distribution
• GlobalShop
April
Winners Book and
Design Annual
AD CLOSING: Feb. 7AD MATERIALS DUE: Feb. 14• A.R.E. Design Awards• A.R.E. Sustainability Awards• Above & Beyond Award• Design Firm Guide
Bonus Distribution
• A.R.E. Design Awards Presentation
• GlobalShop• 2014 Shoptalks
May/June
AD CLOSING: March 26AD MATERIALS DUE: April 2• Lighting Retail Environments• Material Trends• Focus: Lighting ProductsA.R.E. Insider
• International Update for Suppliers
Bonus Distribution
• Lightfair International
July/August
AD CLOSING: May 23AD MATERIALS DUE: May 30• Sustainability• Technology in Retail Environments• Custom Fixtures• Focus: Signage and GraphicsA.R.E. Insider
• A.R.E. Members at IWF
Bonus Distribution
• IWF
September
AD CLOSING: July 25AD MATERIALS DUE: Aug. 1• A.R.E.’s Retail Trend Report• Economic Forecast for
Retail Environments• Focus: Flooring and MaterialsA.R.E. Insider
• A.R.E. Industry Summit Preview
Bonus Distribution
• A.R.E. Shoptalks
October
Supplier Connect
Buyers’ Guide
AD CLOSING: Sept. 5AD MATERIALS DUE: Sept. 12• Supplier Connect Buyers’ Guide• Geographic Locator of Suppliers
Bonus Distribution
• All A.R.E. Events
November/December
AD CLOSING: Sept. 29AD MATERIALS DUE: Oct. 6• State of the Industry Report• Special Section: Retail
Design Collective• PAVE Gala Preview• Focus: Transportation, Logistics, InstallationA.R.E. Insider
• A.R.E. Industry Summit Issue
Bonus Distribution
• A.R.E. Industry Summit• Retail Design Collective• PAVE Gala
Want to sponsor or advertise
with A.R.E.?
Contact Susan Kimelman at
954-241-4812 or
susankimelman@
retailenvironments.org
Retail Environments magazine is a member of Association Media & Publishing.
2014 editoRial CalendaR
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digital leadeRsHiPRetailenvironments.orgRetailenvironments.org is the most trusted and reliable online source for news, business content, industry updates and expanded coverage of retail design projects and industry events. With phenomenal growth illustrated by an increase of 40% in page views and a 39% increase in visitors from 2011 to 2012, the website is poised to surpass that growth in the year ahead.
Encouraged by the positive reception and increased circulation of the new Retail Environments magazine, the web site is undergoing a sophisticated redesign and reorganization, now committed more than ever to providing the best resources and expertly crafted editorial coverage, industry content curation and an extensive retail design library.
Your brand presence in the digital landscape is a competitive requirement and retailenvironments.org will place you directly in front of retailers, brand marketers, designers and the companies that supply them.
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Supplier Connect
Wherever and however your clients and prospects want to search for you, A.R.E. offers our members and retailers the opportunity to connect with each other through the industry’s most advanced and comprehensive database. Supplier Connect is available on three platforms: our print Buyers’ Guide and membership directory, our online web version and our mobile app., making it the most widely accessible directory in our market.
New this year to Supplier Connect online and mobile editions is the ability to enhance your listing by adding not just your logo, but also product images, promotional video, sales materials and more. And with the soon-to-come upgraded mobile version, all of your sales and marketing media will be easily viewed on all mobile devices. Take advantage of our Supplier Connect advertising packages to get the most visibility across all media. All Supplier Connect packages are annual contracts that include the print Buyers’ Guide, website and the mobile app.
Facts About Supplier Connect Online
➊ There were over 14,000 hits on Supplier Connect search in the past year.
➋ We had 4,000 unique visitors.➌ Company profile pages were viewed 29,799 times.➍ The average company profile was viewed 100 times for
approximately two minutes.
“We have had multiple customers contact us through the Buyers’ Guide via the Supplier Connect feature. This has led to new business, which most times for us translates to an ongoing partnership with our customer. This is one of the benefits among many that we have experienced with our membership with A.R.E.”
– Cameron Munson, Paramount Extrusions Co.
Email NewslettersA.R.E. newsletters reach the inboxes of your clients and prospects, offering members the perfect way to extend your marketing message. The weekly A.R.E. Trend Bulletin reaches more than 6,000 retailers and designers. The monthly A.R.E. member newsletter delivers the latest industry and association updates to more than 3,300 member contacts each month, including designers, manufacturers and other suppliers. The biweekly Crittenden Report delivers vital retail construction information to decision makers at all our member companies.
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tHe a.R.e. Retail CounCilA.R.E. Retail Council members provide input and guidance on issues of importance to the industry. This LinkedIn group consists of qualified retail executives in store design, visual merchandising and store planning.
Jerry Anderson AutoZoneLuiz (Guto) Andrade Under ArmourJason Arth SephoraMaria Teresa Barham Abumohor Intime (Chile)Jennifer Beesley Coldwater CreekBevan Bloemendaal Timberland MarketingJackie Bonic LCBO (Canada)Alex Brig CoachMark Brodeur Wal-MartRon Brunette Kilwins ChocolatesMichael Cape Cape Marketing ServicesJane Carrott-Van Auken ShopkaoKen Chance Total Wine & MoreDavid Curtis Crocs, Inc.Tony Dallessandro Brown Shoe Co.Marika di Cesare Sixty SpA (Italy)Stephanie Diakow Mobilicity (Canada)Christiana DiMattesa ANN INC.Peggy Doughty The Container StoreRay Ehscheid Bank of AmericaSara Evans Primark (UK)Russ Fama QVCRicardo Ferreira Aki (Portugal)Jeff Fisher Luxottica Retail, Sunglass HutJason Floyd MicrosoftRichard Geist Uncle Sams Army Navy OutfittersJoe Goodbaum TELUS Retail Ltd. (Canada)Ignaz Gorischek Neiman MarcusFelipe Gurza El Palacio de Hierro (Mexico)Richard Hamori Hudson’s Bay Co. (Canada)Cody Hancock NEXCOMDaniel Harris rue21Jim Harte Vestis Retail GroupLee Hawkinson The PantryGladys Hernandez PETCOJoe Hess OfficeMaxDavid Hicks Canadian TireRobert Higgins FossilGreg Hill RadioShack CorporationJames Hilyard Performance Inc.Brenda Houston Brenda HoustonAndy Hudson Speedo InternationalCandace Huzel Collective Brands Inc.Brandon James Ted BakerMarc Jamieson TELUS (Canada)
Rob Jordahl BelkNoel Knecht Wal-MartLynn Knutson Frill Inc.Abhimanyu Kolar EMAX (Saudi Arabia)Danette Kroll Foot LockerNitesh Kumar Bata Thailand (India)Robert LaFlamme The Walt Disney Co.Sal Lenzo CacheMark Looper Collective Brands Inc.Paul Loux SephoraChris Love BCBG Max AzriaSam Lovelace III Dollar Tree StoresCharles Luckenbill OfficeMaxBarbara Magstadt Wal-MartAnthony Malet Lucky Brand JeansTony Mancini Alex CannonJeff Mason The Finish LineShane McCall PetSmartErin McKenna NikeMichael McTamney Pep BoysDavid Meekings Hamleys Group (UK)Brian Merrill Party CityJim Mitchell The Bon-Ton StoresJennifer Myerberg NY & Co.Ken Penniongton Wal-MartGilles Perruchot-Triboulet L’Oreal Luxe Latin America (France)Tom Peterson Michaels Arts and CraftsAlfredo Renteria T.G.I. Friday’sMarc Riera NikeAl Rodgers Dollar Tree StoresSteve Rogers Wal-MartChristine Russo alice + oliviaPaul Schleef Michaels Stores Inc.Vember Stuart-Lilley Guess?Lee Svet The Hershey CompanyMichael Trowbridge Limited BrandsJustin Vandermeer Red Apple Stores (Canada)Agustin Villamarin Totta Nalsani, S.A. (Colombia)Bob Waddell Limited BrandsColin Wood Perdew Sears Holdings Corp.Laura Xuereb Winners Merchants Int. (Canada)Adeena Yang Shantou (China)Zuly Zaldivar El Palacio de Hierro (Mexico)Tracy Zaslow Ross-Simons JewelersBink Zengel Luxottica
“In today’s fast-paced busy world, we all need a little glue to help us hold things together. A.R.E. is that glue for me. It helps keep me focused!”
– Ignaz M. Gorischek, Vice President, Store Development, Neiman Marcus Properties Group
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Advertising rAtes & dAtARetail Environments Magazine 2013-2014 Rates 1X 3X 6X 8XPreferred Placement Cover 2 4,099 3,689Cover 3 3,920 3,528Cover 4 4,277 3,849
10% Surcharge on all other requested placements
1X 3X 6X 8X Run-of-Press 2-Page spread 7,480 6,732 6,059 5,453Full page 4,400 3,960 3,564 3,2082/3 page 3,960 3,564 3,208 2,8871/2 page (island) 3,520 3,168 2,851 2,5661/2 page 3,300 2,970 2,673 2,4061/3 page 2,640 2,376 2,138 1,9251/4 page 2,420 2,178 1,960 1,764 Gallery 1/8th page 625 563 506 456Quarter page 1,250 1,125 1,013 911Half page 2,500 2,250 2,025 1,823 Inserts (Supplied) 2 page 5,236 4 page 5,984 8 page 6,732
Mechanical charges are additional NOTE: All rates are four-color member rates and are net of agency discount.Non-member companies add 20%
A.R.E. Insider 1X 3X 6X 8X
2-Page spread 3,978 3,580 3,043 2,739Full page 2,380 2,142 1,821 1,6392/3 page 2,206 1,985 1,687 1,5191/2 page (island) 1,985 1,786 1,518 1,3671/2 page 1,930 1,737 1,476 1,3281/3 page 1,615 1,454 1,235 1,1121/4 page 1,526 1,373 1,167 1,050 Classified 1-inch 170 2-inch 260 3-inch 330
All rates are four-color member rates and are net of agency discount.Non-member companies add 20%
Digital Edition Advertising Enhancements
1X 3X 6X 8X
Pop-up Ads 303 275 250 225Front cover image area ads 424 385 350 315Navigation Bar Ads 363 330 300 270Audio/video files* 121 110 100 90Podcasts* 121 110 100 90Reports/advertorials** 363 330 300 270
Prices are incremental to the advertising space cost and are net *Per minute **Plus $20/page
A.R.E. Supplier | Connect Buyers’ Guide
1X 3X 6X 8X Preferred Placement Cover 2 4,099 3,689Cover 3 3,920 3,528Cover 4 4,277 3,849 Run-of-Press 2-Page spread 7,480 6,732 6,059 5,453Full-page tab 4,840 4,356 3,920 3,528Full page 4,400 3,960 3,564 3,2082/3 page 3,960 3,564 3,208 2,8871/2 page (island) 3,520 3,168 2,851 2,5661/2 page 3,300 2,970 2,673 2,4061/3 page 2,640 2,376 2,138 1,9251/4 page 2,420 2,178 1,960 1,764 Gallery 1/8th page 625 563 506 456Quarter page 1,250 1,125 1,013 911Half page 2,500 2,250 2,025 1,823 NOTE: All rates are four-color and are net of agency discount.20% surcharge on ads adjacent to company listing in directory Advertising in the A.R.E. Buyers’ Guide and Membership Directory is open only to A.R.E. members in good standing.
Supplier | Connect Online and Mobile
Enhanced Listing 700 (Includes logo, 5 images, 5 documents, 1 video)
Premium Enhanced Listing 900(Includes one top listing placement, logo, 5 images, 5 documents,1 video)
***Additional Premium Catagories Available at 200 each***
Where to send files?SEND WEB MATERIALS to KELLy gERRITy, P: 954-893-7300, ext. 4814; [email protected] PRINT MATERIALS to TERRI HILL, P: 404.771.5537;[email protected]
Digital Advertising (web and email newsletters) Website AdvertisingRun-of site skyscraper 3-6 months (per month) 6007-9 months (per month) 55010-12 months (per month) 460 Mini skyscraper3-6 months (per month) 3907-9 months (per month) 35510-12 months (per month) 305 Newsletter AdvertisingRetail Trend BulletinLeaderboard ad:3-6 months (per month) 1,0007-9 months (per month) 85010-12 months (per month) 750 Box ad:3-6 months (per month) 5507-9 months (per month) 45010-12 months (per month) 300 A.R.E. Insider Newsletter Box ad: 3 months (per month) 250 6 months (per month) 200 12 months (per month) 175
Crittenden Report Box ad: Jan-Mar 2,000 Apr-Jun 2,000 July-Sept 2,000 Oct-Dec 2,000 Note: Digital advertising is open only to A.R.E. members in good standing. All prices are net of agency commission
Print Specs
Digital Specs
Full Page
Publication Trim Size: 8 1/8” x 10 7/8” (8.125” x 10.875”)Advertisement Size:2-page spread with bleed 16 1/2” x 11 1/8” (16.5” x 11.125”)2-page spread non-bleed 15 1/4” x 10” (15.25” x 10.0”)Full page with bleed 8 3/8” x 11 1/8” (8.375” x 11.125”)Full page non-bleed 7” x 10” (7.0” x 10.0”)2/3 page vertical 4 1/2” x 9 1/2” (4.5” x 9.5”)1/2 page horizontal 7” x 5” (7.0” x 5.0”)1/2 page vertical 3 3/8” x 9 1/2” (3.375” x 9.5”)1/2 page island 4 1/2” x 7 1/2” (4.5” x 7.5”)1/3 page vertical 2 1/4” x 9 1/2” (2.25” x 9.5”)1/3 page square 4 1/2” x 4 1/2” (4.5” x 4.5”)1/4 page 3 1/2” x 5” (3.5” x 5.0”)
Printing Method: Web offset | Binding Method: Perfect boundLine Screen: 150-line screen | Rotation of Colors: CMyKPDF/X-1a using SWOP-standard high resolution images in CMyK, 300 dpi, with a total density of 300%. No RgB or JPEg images. Do not embed ICC profiles within images and do not use TrueType or Composite fonts. Make sure all transparencies are flattened. Submit the file on CD or DVD media. A SWOP certified proof must accompany ad with printer’s color control bars in order to guarantee color reproduction. Visit www.swop.org for more information on proofing formats. Trim and bleed marks should be included in file but kept outside the print area. Live matter must be 3/8” in from all trim sides.
2/3 PageVertical
1/3 PageSquare
1/2 PageIsland
1/3 PageVert. 1/2 Page
Horizontal
1/2 Page
Vertical1/4 Page
LEADERBOARD BANNER AD SIzE
BOX AD SIzE
468 pixels x 60 pixels
150 pixels x 150 pixels
File Type: JPEG, GIF or animated GIF (limited to four frames) Limited to 15K
Web and Supplier|Connect
BOX AD SIzE200 pixels x 200 pixels
Crittenden and Newsletter
Website Advertising
SKyS
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140 pixels x
600 pixels
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140 pixels x
300 pixels
www.retailenvironments.org 4651 Sheridan St., Suite 470Hollywood, FL 33021 USA
Want to sponsor or advertise with a.r.e.? Susan Kimelman at 954-241-4812 or [email protected]
Retail Environments magazine is a member of Association Media & Publishing.
EvEnts insights solutions EvEnts insights solutions EvEnts insights solutions EvEnts insights solu-tions EvEnts insights solutions EvEnts insights solutions EvEnts
4651 Sheridan St Suite 470, Hollywood FL 33021 USA www.retailenvironments.org
Making plans for 2014? activate theM with a.r.e.
Advertise in Retail Environments’ A.R.E. Design Awards Winners Book and align your brand with great design and the companies that create it.
This kEEpsAkE Book Will:
• Feature all the winning projects from this year’s awards
• Include A.R.E’s 2014 Design Annual profiling A.R.E. designer members
• Recognize all contributors to the winning projects
• Honor individual elements including store fixtures, visual presentations, flooring, in-store communications, lighting, and wall treatments
This perfect bound coffee table worthy book and digital flip book will grace the desks, desktops and mobile devices of more than 20,000 retailers, designers, brand marketers and other industry professionals!
The digital version of the 2013 Winners Book has been viewed over 62,000 times and counting!!
Congratulate design project partners,
cElEBRATE your own win,
oR sImply benefit from visibility in one of the
most anticipated publications oF tHE yEAR.
design awards
Ad closing FEbRuARy 7, 2014 contAct susAn KImElmAn
| 954 -241- 4812 | susAnKImElmAn @ REtAIlEnvIRonmEnts.oRg |
join in the cElEBRATion of the best in retail design!
