ARD Info Session Presentation 2011

8/7/2019 ARD Info Session Presentation 2011

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Applied Research Day 2011http://ard.innuvation.org


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What Is Applied Research Day?

It is an opportunity to:

Present your research and learn about other research at NU

Interact with entrepreneurs and venture capitalists to learnhow to turn your research ideas into a viable business.

Meet entrepreneurial students from all disciplines at NU

Assemble your team for the lucrative NU Venture

Competition.


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Your Participation in ARD

Who: Students or researchers affiliated with Northwestern withresearch ideas that might translate into real worldapplications.

How: 1) Have an ideaThe entry must be the original idea and work product of a student or team of

students. Possible topics include: Green Projects, Healthcare, Technology solutions,and Non-profit and Community-based.

2) Submit your abstract online.< 1 page representative of research idea and potential application

Deadline: Tuesday, March 1st

, 2011

3) PresentationYou will present your research and its business application in a 5 minute pitch. Anyformats that can convey your ideas clearly are welcome, powerpoint presentation,scientific posters or you can bring and give a demo of your prototype!


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The Competition

Awards in two categories

1) Laboratory Research 2) Applied Research

All participants will receive a certificate of merit.

The top finishing team in the applied research categoryreceives a free pass to the NUVC semifinals!

o 1st Place: $ 500

o 2nd Place:$ 300o 3rd Place: $ 100o ISEN Award: $TBA

o Best Presentation: $ 200o 2 Audience Favorite: $ 50


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Judging Criteria

Research Content Novel research project Significant impact of project Clear and sound methodology Quality and persuasiveness of any data

Business Content Understanding of current market and

competition Understanding of competitive advantages of

proposed product/service

Understanding of targeted customers Understanding of investor issues

Communication Skills Student can clearly explain research and

business model to inter-disciplinary audience Ability to answer questions

Ability to receive suggestions and criticism

Poster/PPT Organization Neat, organized, and concise Well-written, proper grammar Clear definition of problem and solution

Quality and relevance of figures

1) Laboratory Research

2) Applied Research

60% Research Content, 0% Business, 15% Poster/PPT organization, 25% Communication

35% Research Content, 35% Business, 10% Poster/PPT organization, 20% Communication


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Important Dates

Abstracts Due: Tuesday, March 1st, 2011 A brief description of your concept and its business application Less than a page in length

Do not need fully developed business understanding Indicate which category you want to enter

ARD Wednesday, March 9th, 2011Sliverman Hall & Pancoe


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Information and Registration:http://ard.innuvation.org

Jimmy Buffi:[email protected]

Dan Zheng:

[email protected]

Abstract Deadline:

03/01/2011


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Business Content

The Opportunityo Understanding the Current Marketo Intellectual Property

o The Competitive Landscape Your Solution

o Competitive Advantageo The Targeted Customer

YourBusinesso What You Needo Your Current Status


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The Opportunity

Understanding the Current Marketo What is the problem that you are addressing?o What is the size of this market?o Regulatory considerations?

Intellectual Property - blanket search on Googleo How important are patents in this market?o How dense is the IP landscape?o Is there white space to stake claim?

Understanding the Competitiono How competitive is the landscape of this field?

o What currently solves this problem?o Where do the current solutions fall short with their solution?


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Your Solution

Competitive Advantageo How does your solution add value?

Accuracy Speed Cost

etc.o What other ways can you differentiate your solution to create

advantage?

Understanding of the Targeted Customero Who benefits from your product?o

Who purchases your product?o What are all of the factors in this purchasing decision?o How can your product be marketed?o How will your product be distributed?


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YourBusiness

What is needed to bring this to market? (rough idea)o How much time to market?o What kind of capital will you need?o Do you need experts from any field?o Do you need a corporate partnership?

Current Statuso Where are you at in your product development?o What support/advisors do you have?o Who are you looking for to join your team to develop this?

What is your end goal for this concept? License Manufacture Sell


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Presentation Tips

1. You will ramble, time yourself for 3-4 min2. You do not have time to go deep into your research details3. Judges and participants will be from all different

backgrounds4. Predict questions ahead of time5. Great opportunity6. Use this as a chance to network and build teams!

ARD Info Session Presentation 2011

Documents

Transcript of ARD Info Session Presentation 2011