Architecture criticism in the age of social networks
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Transcript of Architecture criticism in the age of social networks
Architecture Criticism in the Age of Social Networkspreliminary thoughts on how web and social media can change critical practice for the better
DAVIDE TOMMASO FERRANDO | 13.06.2014 | CRITIC|ALL | FORMATS #2 [VISUAL CULTURE AND MEDIA] | ETSAM
FACT ICRITIQUE IS A HEAVY WORD TO USE IN A BLOG
FACT IICRITICISM MEANS WRITTEN CRITICISM
FACT IIICRITICS DON'T CRITICIZE,
ARCHITECTS DON'T STAND CRITICISM
I. THE POSSIBILITY OF A WEB CRITICISM
ITHE WEB PROVIDES AN ALTERNATIVE PLACE WHERE
TO DEVELOP ARCHITECTURE CRITICISM
IITHANKS TO SOCIAL MEDIA, CRITICS CAN NOW REACH
A MUCH WIDER PUBLIC
IIIMAKING MONEY OUT OF WEB CRITICISM IS HARD
(BUT NOT IMPOSSIBLE)
1. AntiThesi2. Architectural Theory3. Archiwatch4. Archphoto5. Arquitectura-Política6. Black-Mamba 7. btbwarchitecture8. dpr-barcelona9. Failed Architecture10. Fulcrum11. Gizmo12. N+113. SOCKS14. Spacelab15. The Architecture of Analogy 16. The City as a Project17. The Ship18. Veredes19. Wilfing Architettura20. Zeroundicipiù
1.
2.
20. 4.
6./11. 17.
5./7./8. 3.
13.
14.
9. 10./16.
12.
15.
18.
19.
INDEPENDENT WEB EDITORIAL PROJECTS ARE MORE FLEXIBLE IN TERMS OF:
ECONOMICS(no printing or distribution needed)
DEADLINES(no need to respect a rigid schedule)
and CONTENT DEFINITION(little pressure from sponsors and friends)
II. FUCK IMAGE
ALL THAT ONCE WAS DIRECTLY LIVED HAS BECOME MERE REPRESENTATION. […]
UNDERSTOOD IN ITS TOTALITY, THE SPECTACLE IS BOTH THE OUTCOME AND THE GOAL OF THE
DOMINANT MODE OF PRODUCTION. […]
THE SPECTACLE IS CAPITAL ACCUMULATED TO THE POINT WHERE IT BECOMES IMAGE.
Guy Debord
WHILE AESTHETICIZATION REMAINS A BACKGROUND CULTURAL CONDITION THAT
PERMEATES […] THE WHOLE OF PRESENT SOCIETY, ITS EFFECTS WILL BE ALL THE MORE MARKED WITHIN
A DISCIPLINE THAT OPERATES THROUGH THE MEDIUM OF THE IMAGE.
ARCHITECTURE IS FULLY ENSNARED WITHIN THIS CONDITION.
Neil Leach
THE WORD “ARCHITECTURE” DOESN'T SIMPLY DEFINE A BODY OF THEORIES AND
WORKS, BUT A CULTURAL LANDSCAPE MADE OF CONSTRUCTIONS, WRITINGS AND IMAGES, OF THEIR MUTUAL RELATIONS AND OF THEIR PERSONAL AND
COLLECTIVE INTERPRETATIONS
POETRY CAN ONLY BE CRITICIZED BY POETRY. A JUDGEMENT ON ART THAT IS NOT ITSELF ART HAS
[…] NO CIVIL RIGHTS IN THE REALM OF ART.
Friedrich Schlegel
CRITICISM SHOULD BE VIEWES IN TERMS OF TACTICS AND INTENTIONS, NOT IN TERMS OF THE MEDIA
EMPLOYED.
Wayne Attoe
A MINOR KIND OF CRITICISM:
POTENTIALLY VIRALFASTLY PRODUCEDFASTLY CONSUMED
CLEARLY DEMISTIFYINGLOW COST
AESTHETICALLY CHARGEDSOCIAL
NO BUSINESS
III. THE CRITIC AS SPARRING PARTNER
THE STAR SYSTEM CREATES A PROMOTIONAL SYSTEM THAT DEVELOPS ITSELF IN PARALLEL WITH
THE OBJECTIVE CRITERIA OF ART HISTORY, CREATING A LEGEND IN WHICH THE AUTHOR IS INSEPARABLE
FROM ITS WORK. SUCH LEGEND IS DEEPLY ARTIFICIAL, BECAUSE IT NORMALIZES JUDGMENT IN
ORDER TO BETTER SUBLIMATE IT.
Pierre Restany