Architects of the Web 1,000 days that Built the Future of Business Written by Robert Reid Reviewed...
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Transcript of Architects of the Web 1,000 days that Built the Future of Business Written by Robert Reid Reviewed...
Architects of the Web1,000 days that Built the Future of Business
Written by Robert Reid Reviewed by Derek Elmstrom
Robert H. Reid
Stanford Graduate Silicon Graphics Twenty-First Century Internet ???....
Marc Andreessen
NCSA – National Center for Supercomputing Applications
With Eric Bina, and three day benders of programming for months create, Mosaic
In Late 1993 What were the new
innovations of it?...
Mosaic
New from Mosaic
Back Button Hyperlinks, not footnote
reference numbers
Who else was working? Marc and Eric - Unix Jon Mittlehauser – PC Aleks Totic – Macintosh
w/ Mike and Rob McCool Winter 1993 Unix on NCSA’s servers
10 thousand people get it in a week 100 thousand within a month
Protocols
Simple Mail Transfer Protocol (SMTP)
FTP: File Transfer Protocol “FTP it” becomes a verb
IRC: Internet Relay Chat NNTP: Network News Transfer
Protocol
Mosaic Communication Corporation
Created with Jim Clark in Mountain View, CA
Marc “VP of making stuff up” Mascot: Paper Lizard “Mozilla” play off of
Godzilla. Coin “Free but not Free” Rev Goal $50 million for 1995 Due to lawsuit from NCSA change name to
Netspace Communication Corporation
Netscape Communication Corporation
Netscape 2.0 in Summer 1995 Revenue $80 million!
Microsoft…
Huge competition Internet Explorer Not nearly as good as Netscape Advantage: Came with OS,
which means it was “Free but Free”
Netscape v. IE
Netscape 42% faster, as compared to 1000% to Mosaic.
Marc Reaction “In a fight between a bear and an alligator, what determines the victor is the terrain”
Jim Barksdale “Allah-u-akbar!” IE still Free, only real advantage
Luckily!
70% of Netscape Comm.Corp’s profits were coming from Intranet sales not browsers.
LDAP (Lightweight Directory Access Protocol) Make this the standard, so there is more
competition Very anti-Microsoft
Internet Explorer 4.0
Essentially the same as Netscape, so Microsoft seems to win this battle.
But Netscape moves on with Intranet sales.
Rob Glaser
Progressive Networks Worked for Microsoft for 10
years. Works with multimedia systems Creates - Progressive
RealAudio
Problems
14.4 kbps modems Meant that CD quality had to be
compressed 176:1 Created very echoey, squally
sound.
2.0 and 3.0
October 1995, RealAudio 2.0 18 kbps, twice as fast Couldn’t be used by the 14.4 kbps modems, but
by this point 39 percent were at 28.8 kbps. Fall 1996, RealAudio 3.0
KING –FM test FM quality audio
ABC, NPR adopt RealAudio 3.0
What this technology means
Dxing KING –FM is played in Indonesia and
Europe
Kim Polese
Java UW graduate, boo! Founding member of Marimba
How Java came to be
*7 Game Boy Speakers Sony Walkman Connections Sun workstation innards Batteries from “hell” Military spectrum radio Emceed by a cartoon Duke
Pointed things out
Renamed Oak for ITV (also first person)
Well ITV didn’t work
Switch to the PC Was not animations, but instead it was
“physics calculations going on inside the web”
Microsoft again… Microsoft Creates OLE (Object Linking and
Embedding) Called ActiveX Documents and Spreadsheets can work together Direct competition with Java
Due to what language it had to be written on Could lead to “Microsoft Web” Gates “Embrace and Extend” Gosling “Swallow you Whole”
Problems with Java
Way slower than C++ Had to due with translation
programs OS Companies create pre-
translators to solve this problem.
Marimba
Name from the dance and instrument. Want to add to Java Make it an Intranet Could be a Microsoft Killer
Mark Pesce
VRML (Virtual Reality Modeling Language)
Used “The Community” to create much of this product.
Silicon Graphics
Special Effects in Jurassic Park Flight Simulator for Boeing 777 Nintendo 64
VRML v. Microsoft
VRML Creates VRML Architecture Group Sends out RFP to work on VRML
Microsoft creates ActiveVRML Formed from TBAG Created MUDs (multi-user
domains)
From VRML’s RFP
Osmose Company Uses $280,000 supercomputer Breathe in --- up Breath out --- down Lean back --- back etc
Ariel Poler
Job Titles before I/Pro Construction in Japan Disco DJ in Home country of
Venezuela I/Pro
Neilson like
I/Pro
I/Count I/Code
Multi-site membership I/Audit
For the company
Jerry Yang
Yahoo! Works with Dave Filo 4 hour shifts for months No “spiders” Categorized Search In 1996 Jerry said
“Yahoo might have 200-300 employees” They now have 13,500
Andrew Anker
Use to be Investment Banker Hotwired.com From Wired the Magazine
Anti-Shovelware Suck.com
Halsey Minor
CNET TV shows Connection to the Web Pre Advertising between
mediums
What about now?
Netscape – Mozilla RealAudio – Itunes Java – Still around VRML – Video Games Yahoo – Still around
Google CNET – Still Around
G4 TV
Review
Pros: Great book! Tons of information! Doesn’t seem too outdated
Cons: Maybe TOO much information Long read